Chief Executive Officer Mark O’Donnell says the company expects 2021 sales to topple all previous records, as Rockit continues its steep global growth trajectory.
“We’ve enjoyed very good growing conditions this year which, combined with significant improvements on our orchards, has set us up for what looks like a very successful season,” he says. “We’re up 65% on 2020 volume and the quality is excellent – great flavour and sweetness, with dry matter content and brix very close to what we saw last season. Add to that the fact that Rockit demand has always exceeded supply, and we think it’s safe to assume 2021 will be our biggest season yet.”
Despite the significant challenges wrought by Covid-19, O’Donnell says Rockit™ sales have been exceptional, feeding consumer demand for food safety and secure supply chain management.
“All our markets are growing rapidly,” he says. “Greater China, Vietnam and South East Asia generally remain our priority export territories, with the Middle East also in growth.”Rockit apples are now grown in 10 countries globally, O’Donnell points out, enabling uninterrupted supply to key markets. Mid-year, Rockit will open its state of the art global headquarters, packhouse and coolstore in Hastings, New Zealand. “It’s a huge investment, but one that will help us improve efficiencies through leading digital innovation and AI, and manage environmental impacts.”