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Macfrut 2021 – Europe’s first in-person event

Macfrut 2021 will take place at the Rimini Expo Centre from Tuesday 7 to Thursday 9 September. In addition to being the first fruit and vegetable trade fair to be […]
Thu 05/08/2021 by Richard Wilkinson

Macfrut 2021 will take place at the Rimini Expo Centre from Tuesday 7 to Thursday 9 September. In addition to being the first fruit and vegetable trade fair to be held in person this year, it will celebrate one of the industry’s key global events: the International Year of Fruits and Vegetables declared by the FAO. There will be 11 exhibition sectors representing the entire fruit and vegetable supply chain, making Macfrut an unprecedented event in the trade fair industry. There will be numerous focus sessions on innovations in the sector, starting with the most dynamic areas. It will also host the fourth edition of International Asparagus Days, the Macfrut Field Solution test field, the Acquacampus area set up in partnership with CER and ANBI, dedicated to irrigation, and the Biosolutions International Event dedicated to the biostimulant and biocontrol supply chains. Another new feature of this edition is Retail for the Future, dedicated to the future of the fruit and vegetable sector in modern retail with the latest research in collaboration with Think Fresh. In addition, there will also be Italian Berry Day, promoted by NCX Drahorad and ItalianBerry.it. One of the new features of the 2021 edition of the trade fair will be a broader offering thanks to the Macfrut Digital platform, which will allow participants to build new relations with distant countries. There will also be a day dedicated to the Chinese market – China Day will be held online on Monday 6 September.

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