“Production of yellow-fleshed and red-fleshed kiwifruit this season should be up by 30-40% compared to last year, which should satisfy the growing demand for both types. As this year will see the first significant volumes of red kiwifruit on the market, Jingold will launch a promotional campaign at points of sale to raise awareness of the characteristics of this variety. We are certain that once they have made their first purchase, customers will fall in love with the product. New communication campaigns and collaborations are planned for this season to further raise brand awareness and appreciation of our kiwis, whether they be yellow, green or red fleshed,” said marketing manager Federico Milanese.
Mon 24/10/2022 by Gabriele Orsi