Israel’s Fresh AgroMashov starts June 28

Thu 05/05/2016 by Richard Wilkinson
Fresh AgroMashov, Israel, is an international exhibition attracting the world's leading players in the marketing of fresh agricultural produce.

The next edition of the Israeli agricultural showcase Fresh AgroMashov takes place June 28-29.

The location for this event – and one of the secrets to its success – is the rendezvous point of Asia, Europe and Africa – Tel-Aviv, specifically at the Israel Fairs & Conventions Centre.

Promising a vibrant mix of conference and exhibition elements, Fresh AgroMashov 2016 is expected to double the number of presenting companies and visitors.

This year the focus will be on the leading players in the marketing of fresh agricultural produce.

“The increasing quality of life in Eastern Europe and the Far East offers fascinating new marketing opportunities and channels for growers and marketers of fresh produce worldwide. The exhibition for marketing of fresh produce – Fresh AgroMashov – is one of the pivotal international meetings in the world of dynamic trade in agriculture,” the event organisers said in a press release.


“The existing Western European market is supplemented by new Eastern markets that are changing the rules of the game in the area of agricultural produce marketing. Following the rise in quality of life in Russia, Ukraine, Poland, India and China, Eastern Europe and Asia, (they) have become important destinations in the marketing of agricultural goods.

“These developments were paralleled by a decrease in the purchasing power of Western European countries that were considered as major consumption players, forcing growers and marketers to acknowledge and accept the new rules of the game in terms of new major players in this dynamic market.

“Both the new and old players will be our guests at this year’s international Fresh AgroMashov exhibition,” they said.

Important topics attracting presenters and visitors to this edition of the Fresh AgroMashov international exhibition are those of taste and health. These important factors for modern consumers will also be addressed at the exhibition’s central symposium.

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