Hans Liekens, a 24-year veteran of Europe’s produce industry, has joined Fall Creek Farm & Nursery Europe, S.L.U. as Commercial Manager for Europe, the Middle East and Africa. In his new role, he will supervise the Sales & Grower Support, customer service, and logistics teams based at Fall Creek’s Spain nursery.
Liekens’ most recent positions included Commercial & Marketing Director for Hessing and New Business Development Director for Chiquita. Previously he served in various sales and product management positions at Friesland Campina and Tropicana (Pepsico). Liekens completed his university studies with distinction at Vrije Universiteit Brussels, receiving a degree in Commercial Engineering and completing a thesis project on Soviet agriculture.
In reflecting on his new role at Fall Creek, Liekens said,
“At Chiquita and Hessing, I discovered how rewarding it was to work with honestly healthy and tasteful products. Now at Fall Creek, I will be able to continue this with healthful blueberries while combining it with my first love – agriculture and the nursery business.” David Schlosberg, Fall Creek’s Director of Sales & Marketing shared his thoughts, “It’s exciting to welcome Hans to our team. He has a breadth of produce industry experience and knowledge that will bring a unique perspective and critical expertise to our global Sales & Grower Support Team. Not only will his knowledge of produce benefit and enrich our global team but it will bring tremendous value to our customers as well. “
Fall Creek, a blueberry breeding and nursery company, delivers blueberry genetics, plants, horticultural support and marketing intelligence to blueberry growers worldwide. With wholly-owned nurseries and R&D centers in the U.S., Mexico, Peru, and Spain, and partner licensees worldwide, Fall Creek’s professional team of experts is uniquely qualified to serve the global industry’s leading growers. For more information about Fall Creek, visit: www.fallcreeknursery.com.