The fair utilised 9 halls at IFEMA for the first time, representing an increase of over 10% in occupancy compared to the previous year. Fruit Attraction 2023 included 316 new companies, solidifying its status as the global hub for fresh produce trade.
The Fresh Produce Area accounted for nearly 70% of the fair, registering a 14% increase from the previous year. The Related Industry Area, constituting 25%, saw growth in Biotech Attraction (5%) and Smart Agro (20%). The Fresh Food Logistics Area also expanded by over 31%, featuring 48 companies.
National participation constituted 60% of the fair, while the international segment occupied 40%, with 56 countries participating. Notably, the European presence was bolstered with the participation of 17 new countries, including Austria, Denmark, Cyprus and Bulgaria.
IFEMA Madrid, in partnership with the Ministry of Agriculture, Fisheries, and Food, as well as ICEX, organised the International Buyers Programme, attracting 700+ buyers from 70 countries. Brazil, Canada, and the United States were the importer countries of note for this edition.
Fruit Attraction featured a full programme of activities, including the 7th Grape Attraction Congress, the Biotech Attraction Conference, and the Biofruit Congress.
Unica Group focuses on snacking vegetables
Unica Group celebrated its 15th anniversary at Fruit Attraction by showcasing its latest offerings, particulary its new ready-to-eat vegetable snacks accompanied by vegetable spreads. The various options include carrot, cucumber, cherry tomato and Sweet Palermo® pepper, with hummus and tzatziki. These products are already being sold in hospital and school vending machines.
Bloom Fresh launched in Madrid
The Amfresh Group celebrated a new chapter at Fruit Attraction 2023 in Madrid, where Bloom Fresh™ blossomed with a fresh corporate identity and a bold pledge to revolutionise the world of table grapes and cherries. The fusion of SNFL and IFG has sprouted a stronger global network of growers and a green thumb for innovation. The day was filled with insights, vision and a shared dream of breeding a healthier, tastier, and more sustainable future.
Eurosemillas presents new avocado variety LUNA
Eurosemillas took advantage of Fruit Attraction to present to 150 businessmen and farmers the first variety of the international platform Green Motion Avocados, a type B flower avocado that will revolutionise the concept of pollinators in this crop. University of California researcher Mary Lu Arpaia said LUNA ucr produces Hass-type fruits but has higher productivity and is significantly less dense. In addition, it offers improved setting to Hass and other type A flower varieties and has a similar post-harvest and travel capacity.
“Potatoes Forever!” campaign launched in Madrid
French and Italian potato organisations CNIPT and UNAPA have launched a European consumer campaign investing €32 million over 3 years to teach people about sustainable practices in the fresh potato sector. With the EU covering 80% of the financial costs, the goal of the campaign is to provide consumers with greater transparency and conduct a series of initiatives to make potatoes sustainable. To this end, the whole sector has been engaged based on six fundamental pillars: protect biodiversity, preserve soil and water, tackle wastage, take action to reduce climate change, guarantee quality and quantity, and support professionals.