FRUIT ATTRACTION 2019: HaciendasBio will share with visitors and partners its commitment to expand the offer of organic fruit and vegetables in more than 17 countries where it is present
• Thanks to the investment in the research of new varieties and thanks to the strategic places where farms are located, HaciendasBio extend the usual seasons of collecting these foods
• HaciendasBio is the only company in Europe with its own production, offering quality organic Stone fruit for 20 consecutive weeks, guaranteeing the integrity and ecological transparency that consumers require
• The company exports and markets 90% of its production to other countries, mainly Germany, Switzerland, France and the Netherlands, through the Organization of Fruit and Vegetable Producers to which it belongs
As in previous years, HaciendasBio the first producer of organic fruit and vegetables in Spain and leader in exporting those products to Europe, will participate at Fruit Attraction, the Fruit and Vegetable International Exhibition , that wil take place from October 22nd to 24th at IFEMA (Madrid) on hall 6 stand 6H01.
The company exports and markets 90% of its production to other countries, mainly Germany, Switzerland, France and the Netherlands, through the Organization of Fruit and Vegetable Producers to which it belongs. HaciendasBio reached a production of 32,200 tons in 2018.
HaciendasBio will take the opportunity to convey to the public its firm intent, the one of expanding the offer in the calendar of a wide range of organic fruit&veg varieties to the International market. Thanks to the investment in the research of new varieties and thanks to the strategic places where farms are located taking into account the climatic and geographical conditions of the territory, HaciendasBio extend naturally the usual seasons of collecting these foods.
Currently, the company has 34 farms, 5 of recent incorporation, which already total about 2,000 hectares.
HaciendasBio will take the chance to promote the Arra Table Grape Project, as sole producer of organic seedless arra grapes in Spain. Thanks to the farms strategic location, HaciendasBio manages to supply from mid- June to mid- November.
HaciendasBio will also emphasize the cycle extension of nectarines and peaches. – the company that stands as the only European producer able to harvest for 20 consecutive weeks being today the only European producer that collects stone fruit on its own farms for 20 consecutive weeks on the calendar, hoping to harvest 200 tons of this type next year.
In addition, it will promote one of its most acclaimed product, the organic figs available to the market in July. Melons, available for the consumers from mid May to September, will also play an important role during Fruit Attraction , being also a European pioneer in offering this fruit in July, as well as the consolidation of watermelon and melon that it makes available to the consumer from mid-May to September.
Finally, it will continue to actively promote the leafy vegetable range of products – lettuce, celery, leek, cabbage, cauliflower or broccoli – and will make known to the public the platerina (flat white nectarine), being the only producer in Spain of this variety in organic farming.
The general director of HaciendasBio, Paco Casallo, points out that “the idea of Fruit Attraction is to put in value that the company has arrived where it wanted to reach regarding product subcategories, new varieties, products offered and in terms of farms that provide them. Now the main objective is to continue focusing on providing a quality services to our customers, open new markets and to meet demand.
Offering exclusive varieties
Finally, HaciendasBio will take advantage of Fruit Attraction to publicize the platerina (flat white nectarine), variety that will be introduced exclusively in the European market.
The creation and development of this prime fruit has been carried out by the French company Agro Seléctions Fruits. This company, which has been leading the research of stone fruit´new varieties for three decades, owns an identifiable distinction: the Regal’in project, a premium seal for this brand-new nectarine.
It was in 2018 when Agro Selections launched the European ssociation Nectarine Blanche Plate- one of its common goal was the one ofplanting 750 hectares of conventional white flesh flat nectarines and 150 hectares of organic ones by 2024.
HaciendasBio is proud to be part of this prestigious organization and will own the exclusivity in Europe to grow and sell the organic platerina during the following 5 years. through the OPFH where it belongs -Organization of Fruit and Vegetable.
Producers(with the exception of France which will grow and sell the platerina at a domestic level.
HaciendasBio is the first producer of organic fruit and vegetables in Spain and leader in exporting those products to Europe through the Organization of Fruit and Vegetable Producers to which it belongs Jose Ramón Rituerto and Paco Casallo set up the company 15 years ago and it is now the leading stone fruits producer in Europe. The company is a reference in the market with a production divided among different farms in Badajoz, Almería, Tarragona, Lérida, Sevilla, Gran Canaria y Zaragoza.
HaciendsBio is a group of people devoted to taking care of the land, environment and the improvement of soil’s fertility following the principles of Biodynamic agriculture. This group has a common thought of combining their effort, enthusiasm and daily work and reverting it to the consumer as a full of life fruit.