Azerbaijan’s exporters have been granted permission to export pomegranates to four EU countries: Germany, France, Latvia and Poland, according to the secretary of the Association of Manufacturers and Exporters of Pomegranate, Shahin Hasanli. This year, exports of pomegranate are projected to grow by 20-25%. Currently, the main export destination for Azerbaijani pomegranate is Russia. Although there is strong competition in the European market, mainly supplied by North African and Southern European countries, Azerbaijani fruit can be competitive as it is distinguished by being organic.
According to azernews.az, the Pomegranate Producers and Exporters Association was established on October 31, 2016. It currently has more than 20 members. The aim of the Association is to provide services and support to farmers interested in growing pomegranate, as well as promoting the pomegranate within the ‘Made in Azerbaijan’ brand throughout the world.