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Convenience trumps safety concerns in online grocery boom

A new survey in the US has found that it is convenience rather than safety concerns that is driving more grocery shoppers to go online. In the study by digital […]
Mon 20/09/2021 by Richard Wilkinson
BROOKLYN, NY - August 24, 2020: Whole Foods "dark" store at 167 41st St in Industry City. CREDIT: Katherine Marks.

A new survey in the US has found that it is convenience rather than safety concerns that is driving more grocery shoppers to go online. In the study by digital payment specialist ACI Worldwide called “What Consumers Expect From Their Grocery Shopping Experiences”, over 2,300 US consumers were polled. 76% reported that they do grocery shopping online for ease and convenience versus 56% saying they do so to avoid the risk of COVID-19”. 34% of shoppers said it’s faster to buy groceries online, and 53% indicated they had a good online experience and want to continue shopping that way.

 

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