CIV at INTERPOMA Bolzano with the latest apple tree innovations

Chairman Mauro Grossi: "We invite all operators to come and visit us at the CIV booth to discover all the latest news from our breeding program, such as our latest CIVM65*/Desy® and the CIVM49pbr/RedPop ®."
Mon 21/11/2022 by CIV

The C.I.V. – Consorzio Italiano Vivaisti of San Giuseppe di Comacchio (Ferrara), leader in varietal innovation, especially of apple/strawberry, will participate in the 2022 Interpoma International Fair dedicated to the world of apples that takes place every two years in Bolzano in South Tyrol (17-19 November) with its own exhibition space in the CD Pavilion Booth D25/18.

“At this appointment – says the CIV Chairman, Mauro Grossi – we will present an extremely varied apple portfolio: from early to late varieties; red, green and/or yellow, bicolour; eco-sustainable with low environmental impact; scab-resistant and with excellent characteristics of long shelf life and excellent organoleptic qualities”.

“In particular – continues Grossi – we will present our latest varietal innovations such as the CIVM49pbr/RedPop® variety and the new CIVM65*/Desy® apple variety. The CIVM49pbr variety, launched on the market by the exclusive Licensee VOG with the RedPop® brand, is a sweet and crisp apple, characterized by a carmine red coloration, with a slightly striped skin: beautiful to the eye and satisfying on the palate. The new CIVM65*/Desy® apple variety developed by the exclusive European Licensee Rajpol Sp. z o.o. as well as the interesting CIVM35* variety and other advanced CIV selections currently under development will be present at our stand in Bolzano”.

“During the Bolzano fair – concludes Chairman Mauro Grossi – the CIV will have the opportunity not only to present the latest apple news to the main operators in the sector but above all to meet our Licensees/International Partners with whom we have strategic-operational partnerships/collaborations at a global level”.

In order to be able to respond to the increasingly specific needs and requirements of producers and consumers and to the continuous global climate-environmental change, the CIV Genetic Improvement/Breeding Programme has always been based on the following pillars: natural rusticity, ease of cultivation, productivity, adaptability to different pedoclimatic conditions (for conventional, integrated and organic production), resistance to the most important diseases and an increasingly eco-sustainability (for example reduced water and nutritional requirements) with fruits that have long shelf-life characteristics, high organoleptic characteristics and distinctive aesthetic appearance.

Info / CIV – Italian Consortium of Nurseries

CIV – the Italian Consortium of Nurseries – leads the way in terms of varietal innovation and the production of certified plant propagating materials. Headquartered in San Giuseppe di Comacchio, in the province of Ferrara, it has been in operation since 1983 and consists of three leading Italian nurseries:  Vivai Mazzoni, Salvi Vivai, Tagliani Vivai. Synergy, experience, and substantial investments in research have enabled CIV to offer leading-edge products that better meet market demands. With its long-term outlook, CIV has been engaged for years in selecting varieties that can provide high quality production with lower energy requirements and low environmental impact. Overall, every year the three nurseries produce about 5 million rootstocks, 3.5 million apple, pear and stone fruit plants, and 250 million strawberry plants. CIV is a founding member of the International New Varieties Network (INN), a global association of nursery gardens that promotes the exchange, assessment, and marketing of new varieties in the main production areas on a worldwide scale.

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