UK retailer Asda has signed a deal with Just Eat to make 1,000 Asda grocery items available on the Just Eat platform for home delivery seven days a week, with the partnership expected to grow over the next year.
Just Eat managing director Andrew Kenny said:
“We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it. Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes. It’s a really exciting development and we look forward to working with Asda on what will be a popular addition for our consumers.”
The deal marks Just Eat’s first tie up with a UK supermarket as it attempts to catch up to on-demand rivals Deliveroo and Uber Eats.