After very positive and dynamic months in terms of sales, Ambrosia™ is approaching the end of its European campaign. During the month of April, Ambrosia™ apples will continue to be available on supermarket shelves to meet the needs of consumers whose demand has been continuous throughout the campaign.
Thanks to its communication efforts, particularly on television, Ambrosia™ has managed to make a difference and win over consumers. Its adverts have positioned it as the ideal apple for the whole family, while also creating a true connection between the brand and the public. This connection has been the focus throughout the campaign, during which the brand has been active on social networks too. Through inspiring content calling for healthy living, Ambrosia™ has maintained a dialogue with consumers, positioning itself as a fresh, tasty club apple with a flavour that everyone falls in love with.
In addition, influencers from the gastronomy sector have strengthened the image of the brand and its positioning in social media with the publication of exclusively created delicious recipes. These contents have helped to publicise the excellent organoleptic properties of Ambrosia™ apples, emphasising how suitable they are for the whole family. In March, the brand was also present in the gourmet markets of Madrid with an advertising campaign on digital media that helped the retail channel.
Since the start of its campaign, Ambrosia™ has demonstrated its strong commitment to all the actors involved in the distribution process, through the development of communication actions that boosted sales.