Ambrosia™ will reward the trust of its most loyal customers with a raffle for a blender or an Ipad. To participate, consumers only have to collect brand stickers and send them by post or through the promotional website promodivinambrosia.com before April 30, 2023. They will also be able to enter the draw for an Amazon gift card worth €100 just by registering on the following website: divinambrosia.com.
These initiatives dedicated to all consumers are accompanied by a solid media strategy aimed at consolidating Ambrosia™’s position in the club apple market and reinforcing its presence in Spanish households. Under the claim, Ambrosia™ ¡Te va divina! (Ambrosia makes you divine!), the brand positions itself as the ideal apple for the whole family thanks to its incredible organoleptic and nutritional qualities. The unique apple, characterised by a crunchy texture and exceptional flavour, is set to become the queen of the shopping cart.
The communication campaign can be seen on television and digital media with a strong face-to-face strategy in social networks and the support of famous influencers in the food sector to provide value to the brand and stimulate consumption, while maintaining constant dialogue with final consumers.