Aldi opened two new stores in Shanghai on 13 October, consolidating its presence in China. The German retailer opened its first two stores in Shanghai’s Baoshan and Putuo Districts in June of this year. The company’s aim is to use these outlets to understand the Chinese market by customising them specifically to local tastes. Aldi offers its Chinese customers an integrated online and offline retail experience, including a scan-and-go function on WeChat for customers who wish to avoid queuing, as well as an Aldi WeChat mini-programme, which provides an instant delivery service within a three-kilometre radius from each store.
Tue 29/10/2019 by Richard Wilkinson