Aldi and Lidl gain more customers despite being named worst for food inflation

Mon 12/12/2022 by Richard Wilkinson
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In the UK, almost half of shoppers have been driven to switch to cheaper supermarkets by the ongoing cost-of-living crisis, according to new research by Paragon Bank. 46% of shoppers have already changed supermarkets, with a further 30% considering the switch. Aldi saw a 79% increase in customers from 3% to 82%, with rival Lidl also seeing an increase of 65%, reporting 70% of customers now using the discount grocer.

This comes as Lidl achieved a new record market share of 7.4%, while Aldi remains the fastest growing retailer with sales up 24.4%, according to new data by Kantar. The data also revealed that Lidl customers have been shifting their grocery shopping to Aldi.

It might come as a surprise therefore to learn that Aldi and Lidl have been named the “worst supermarkets” for overall food and drink inflation, according to the latest data from consumer group Which?. The survey found that prices had gone up by over 19% at both discounters. Nevertheless, they still tended to be the cheapest of the supermarkets.


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