Aguahass is a young Colombian company whose own fields of Hass avocado are going into their fifth year of production. The firm is now ready and able to start exporting 100% directly. Head of marketing and sales Juliana Flórez explains.
“To date, we’ve been exporting through third parties, but from now on we plan to export directly, focusing on Colombian sources.”
The European market is the main recipient, although Flórez does not rule out new relationships in other markets. Ms Flórez explains the cornerstones of company management:
“We look for customers that are able to develop and can progress alongside us. The main requisite is quality, which can be achieved by following good agricultural practices, through respectful relations with the workers and environmental friendliness.”