With a 25-year track record in the export market for exotic fruits, Ocati is a family business from Colombia that has gained access to the most demanding markets such as the US, Central America, Europe, Asia and the Middle East. The range of fruits on offer includes Cape gooseberry (aka physalis or golden berries) and passion fruit, dragon fruit, soursop, baby banana, tamarillo and gulupa, among others. Fabio Contreras Medina explains:
“Our chain is 100% quality-focused and we are interested in getting closer to the final consumer, getting to know them, to find out how we can look after them and provide them with what they seek.”
On one hand Ocati is supplying convenience and ready-to-eat products, and on the other, taking its first steps in organic production. Nevertheless,
“First, we want the consumer to get to know the exotic fruit, before offering them an added value of this fruit that they already know.” So, although Contreras Medina points out an increase in sales and presence in the different markets, the current campaign is focusing on better management of contact with the end consumer, with a view to encouraging future sales.