Exotic salads have increased their share of the lunchtime snack market for office workers and those on the go, reports Tesco.
The retailer said increasing numbers of shoppers across the UK are now choosing a salad over a sandwich, wrap or roll and the healthier end of the salad market is growing fastest.
In a press release, Tesco included IRI data showing that in the last 52 weeks, demand for leafy salads has grown 13%, while demand for lighter, healthy salads rose 19%. Over the same period, the sandwich market gew just 5%, according to Nielsen data.
Tesco said this trend has seen it “completely overhaul and more than treble its ‘on the go’ salad range to nearly 50 lines.”
Included in the new range are exotic salads such as:
- finest* Crayfish and Mango Salad
- finest* Coconut Asian Chicken Salad
- finest* King Prawn, Spicy Charlotte Potato Salad with Sour Cream and Lime Dressing
- Salmon and Edamame Sushi Rice Salad
- Yakitori Chicken Sushi Salad
Tesco salad buyer Helen Dwyer said: “The quality and range of ready to eat salads has improved so much in recent years that they are attracting shoppers who might otherwise have bought a sandwich, roll or wrap. Traditionally, sales of prepared salads would rise during the summer months and drop again during the winter. Now, because of the exciting number of new gourmet salads available that demand is not only sustained throughout the year but is bringing in plenty of new customers who might otherwise have chosen a sandwich as a lunchtime snack.
“This current boom has prompted us to launch what we believe to be among the most sumptuous and wide-ranging ‘on the go’ salad range available on the high street but at equally mouth-watering prices. We’ve included something for everyone – from our finest* top of the range lines to lighter sushi rice salads and Healthy Living range for those looking to maintain a balanced diet,” she said.
The new Tesco ‘on the go’ salad range also includes four new first to market lines that can be eaten hot or cold.