The Fresh Fruit and Vegetable Festival is an event organized by Interfel, in France, to bring together professionals for a week of the fresh produce sector. The event will be held on social media from the 12th to the 21st of June, 2020.
This year, the festival is reinventing itself to offer a 100% digital edition and still convivial. For 16 years, the Fresh Fruit and Vegetable Festival has been going towards families as a bridge to (re)discover the pleasure of cooking and eating fresh fruits and vegetables.
At a time of unprecedented sanitary circumstances (Covid-19 crisis), cooking at home has taken on its full meaning and has become essential for many household, in particular in France. This year, on the occasion of the Fresh Fruit and Vegetable Festival, the “Fresh’Fantasy” gives the brigthest spot on sharing and transmission, between generations, but also via professionals in the sector. Actors in the sector of fresh fruits and vegetables take advantage of opus 2020 to highlight their businesses, their daily lives and their know-how to guarantee the best of fresh fruits and vegetables.
A digital device for young and old
This year, the party is lived through 2.0 events
Programme for these 10 days of celebration 2.0:
– Meetings on the social networks of “Fruits et Légumes Frais”: videos of French professionals, chefs, dietitians … To fill up on product and recipe tips to feast on a daily basis.
– The challenge of the “Veggi roulette” to discover on Instagram from June 12th
The challenge is simple: the roulette wheel will be launched and will predict what fruit or vegetable are going to be cooked. A great way to exercise your creativity in the kitchen and have fun with the family!
– A French Chef, Merouan Bounekraf (TOP CHEF 2019 candidate) in partnership with Konbini, gives a rendez-vous to internet users to make delicious original recipes based on fruits and fresh vegetables for a successful aperitif.
– To follow the event or to have more information, please go to @lesfruitsetlégumesfrais on Facebook and Instagram from June 12th forshare the Fresh Fruit and Vegetable Festival with #FFLF2020.