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YOOM™ tomato wins prestigious Three Star Superior Taste Award in recognition of its marvelous taste

YOOM™ tomato wins prestigious Three Star Superior Taste Award in recognition of its marvelous taste


Enkhuizen,The Netherlands, October 14th, 2020 – Syngenta’s new purple cocktail tomato YOOM™ has been awarded the 2020 prestigious Three Star Superior Taste Award, by the International Taste Institute in Brussels, Belgium.

In recognition of its “remarkable taste”, the distinctive YOOM™ tomato scored an impressive 91.3% in a rigorous blind tasting evaluation, that was carried out by prestigious chefs and sommeliers from around the world.

The professional jury of over 200 taste experts rated the YOOM™ tomato:

  • 91.3% as its overall score
  • 93% for its pleasing and consistent visual aspect, due to its attractive, distinctive color
  • 91% for its overall gustative impression
  • 91% for its aroma which plays an essential role in its flavor perception
  • 91% for its flavors which are a perfect sweet and sour balance for an umami taste
  • 89% for its texture, which is a key hedonic factor in foods


Stijn Roelandt, Sous Chef at Hof van Cleve, 3 Michelin Stars, who is on the judging panel, explained that the competition consists of a very strict judging process, where the products are blind tasted.

“This means we have to be completely objective as we do the sensory analysis and as a result, only truly good products achieve certification,” he said.

This year also saw the distinctive YOOM™ tomato win the prestigious Gold Award at the Fruit Logistica Innovation Awards 2020 in Berlin, which honors outstanding innovations in the fresh produce Industry, from production to the point of sale.

YOOM™ stood out as an innovation due to its highly attractive purple color, great flavor and vitality boost. Besides his marvelous taste, YOOM™ also provides large quantities of vitamins and anthocyanins compared to regular red tomatoes which makes it a healthy food option for the consumer.

Jeremie Chabanis, Syngenta Value Chain Head EAME, said: “Taste is of central importance to today’s discerning customers and so it is great YOOM™ is being recognized for its exceptional flavor and innovation in the marketplace through these prestigious awards. In collaboration with growers, we have created a tomato that offers a gourmet experience for consumers who seek an uplift their daily meals, while being easy to grow and delivering good shelf-life, benefiting stakeholders from across the value chain.”

YOOM™ tomatoes are currently available in, Belgium, Switzerland Austria Denmark, Germany, France, Greece and Spain Hungary, Japan Korea Australia, with distribution soon to expand to markets that include, Canada, United Kingdom, the United States and China.

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The Yoom tomato scoops Innovation of the Year prize

The Yoom tomato scoops Innovation of the Year prize

This year’s FRUIT LOGISTICA Innovation Award (FLIA) has gone to the “Yoom™” tomato from Syngenta Seeds. Garnering about 30% of the overall votes, the tomato was the clear winner in the competition to determine the best innovation in the international fruit and vegetable industry. 

This is the second time that Dutch company Syngenta has won the FLIA, having received the award in 2012 too for its red snack pepper “Angello”. The Yoom tomato won voters over with its outer and inner values: depending on the hours of sunlight, its colour ranges from purple to black. What remains constant is its high vitamin, mineral and antioxidant content as well as its sweet-sour and tangy flavour, also known as “umami”.

“We are very pleased to have won this award again, because FRUIT LOGISTICA is the most important convention for the fresh fruit industry. In five minutes the world will know more about our product, because everyone follows the information from FRUIT LOGISTICA. This will be a major boost for our product. And the award is a great acknowledgment of our work as well as a wonderful motivation for our team,” said Jérémie Chabanis, EAME Food Chain Manager Vegetable and Specialties at Syngenta.

Environmentally friendly packaging was at the forefront of the awards, with second and third prizes going to sustainable innovations.

The silver FLIA goes to Polish company Silbo for its certified fruit and vegetable packaging with water-based dyes and adhesives (“Compostable, Flexible, Printed, Packaging”). It is completely compostable, making it especially sustainable.

The bronze FLIA was also awarded to sustainable packaging: the “SoFruMiniPak® Eco View” from SoFruPak Witold Gai from Poland. It seals quickly, is made from renewable resources, ensures good ventilation and optimised cooling, and is 100 per cent biodegradable.

Credit: Alexandra Sautois, Eurofresh Distribution
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YOOM Fruit Logistica Innovation Awards 2020 nomination

YOOM Fruit Logistica Innovation Awards 2020 nomination

YOOM™ the new purple cocktail tomato nominated for the FRUIT LOGISTICA INNOVATION AWARD 2020 (FLIA)

YOOM™ tomato has been nominated as one of the 10 most innovative products presented at the forthcoming edition of the international FRUIT LOGISTICA 2020 trade fair. A benchmark in the fruit and vegetable sector, once again it will be held in Berlin and will welcome more than 78,000 industry professionals. 

From 5-7 February, visitors will be able to discover and enjoy first hand #TheFlavourExperience offered by YOOM™ in exhibition halls 20/21.

The Fruit Logistica Innovation Awards are presented annually in recognition of the most outstanding innovations within the fruit and vegetable supply chain. From production to point of sale. 

YOOM™ has been chosen due to its distinctive purple colour, its abundance of anthocyanins and the intense umami taste with the perfect sweet-sour balance, among its many other qualities. These characteristics make it a premium cocktail tomato, one that is unique in the market.

These excellent qualities have been developed thanks to close collaboration between Syngenta and his producer partners who, through their work and experience, have aided the development of such an innovative product.

Currently, consumers in Spain, France, Denmark, Italy, Belgium, Greece and Australia can already find or request it at their usual supermarket or store. In addition, it will shortly arrive in the United States, Switzerland, Austria, Germany and the United Kingdom.

Visitors will be able to taste YOOM™, perfect for eating as a snack or for adding flavour to a healthy diet, at the Syngenta® stand located in Hall 1.2-D – 16 or at the Innovation area.