Walmart has been singled out from over 100 retailers in America for special recognition as a mango retailer.
The US National Mango Board (NMB) named Walmart’s Wynn Peterson and Gary Campisi the 2016 Mango Retailers of the Year.
The award recognises retailers that go above and beyond to offer strong consistent support to the mango industry, and deliver outstanding mango promotion results, and was announced on October 16 during the PMA Fresh Summit Convention & Expo in Orlando, Florida.
In a press release, the NMB said Peterson, a senior produce merchant at Walmart, envisioned that making Walmart the destination for mangos in the US would be good for business, “not just good for their produce business, but good for their overall store sales.
“He convinced upper management to invest in an aggressive promotion and pricing strategy, which included huge mango displays featured in prime store locations.”
Peterson said improving freshness has been a strategic focus for us at Walmart for the past two years. “Our suppliers have partnered with us to help take days out of our supply chain so that our Walmart customers are enjoying fresher produce than ever.”
“Even after a few years of excellent sales performance, we still have tremendous upside as we work together to introduce more people to this delicious fruit,” he said.
Left to right: Wendy McManus, Retail Program Manager at the NMB; Wynn Peterson, Senior Produce Merchant at Walmart; Gary Campisi, Senior Director of Quality Control at Walmart; and Manuel Michel, Executive Director at the NMB.
The NMB said Campisi, senior director of quality control at Walmart, took the lead in making Walmart the first retailer in the US to pursue a year round ripe and ready to eat mango program, establishing its in-house ripening program and training QC teams to condition mangos.
“Since 2012, the NMB and their ripening experts (and their persistence!) have helped Walmart develop a mango ripening program that would provide a better eating experience for our customers which would in turn increase sales. We have definitely seen the increase in customer demand with significant year over year growth in the mango category,” Campisi said.
NMB retail program manager Wendy McManus said Walmart has fundamentally changed its US mango business model over the past couple of years. “And because they are the largest retailer in the US, their focus on mangos has impacted the entire industry, whether you sell directly to them or not,” she said.