Following the formal adoption of the organisation’s Statutes in March 2020, the WCO Secretariat just collected and released the first crop production and export forecasts for the forthcoming Southern Hemisphere citrus season 2020. The preliminary forecast is collected from industry associations in Argentina, Australia, Chile, Peru, South Africa, and Uruguay. The Secretariat is working closely with Brazil and Bolivia to include their data as well into the forecast very shortly.
The preliminary forecast shows that the 2020 citrus Southern Hemisphere crops is expected to reach 8.387.341 T, which represents a small decrease of 3% compared to the 2019 crop. Export is expected to increase by 12% to 3.486.883 T, which could be explained as a result of consumers’ higher demand for citrus fruit in COVID-19 times, thanks to the nutritional benefits associated with citrus and more home consumption. On the processing side, a total of 2.426.154 T of citrus are expected to be destined to the juice market (pending the confirmation of Brazil’s data), which constitutes a decrease of 15% compared to 2019.
By citrus categories, the soft citrus and lemon & lime markets show stable figures, with similar production volumes compared to 2019, whereas orange showed a small decrease (-6%), and grapefruit production increased by 3 percent compared to the previous year. Expected export volumes show increases across all categories, with lemon & lime projecting the greatest increase, by 32% compared to 2019.
WCO is now fully operational with a complete agenda of activities for 2020. In July, a meeting of the membership will review the state of the industry and take stock of the latest consumer trends and producing countries’ experiences in the midst of the coronavirus crisis. Indeed, in the past months, citrus has been highlighted as one of the most attractive fruit categories for consumers, given their health properties. Consequently, the issue of nutrition and promotion of citrus consumption will also be discussed with members in the upcoming meeting.
Credit: Forest and Kim Starr, Flickr
The World Citrus Organisation is growing at a rapid pace, with even more new countries set to join. Launched at the end of October by seven leading citrus producing countries (Argentina, Chile, Italy, Morocco, Peru, Spain and South Africa) during Fruit Attraction in Madrid, the WCO will soon represent 70% of the world’s citrus producing countries. Justin Chadwick, CEO of South Africa’s Citrus Growing Association, said the organisation is “creating a powerful global platform for dialogue and action between the citrus-producing countries worldwide. The new member countries about to join up are Australia, Bolivia, Brazil, Egypt, Greece, Portugal and the US.
The WCO is administered by Freshfel Europe, the European Fresh Produce Association. Its aim is to discuss common issues affecting citrus-producing countries, exchange information on production and market trends, preparing scenarios for citrus trade in 2030, while also fostering dialogue on policy issues of common concern. The WCO will also play a role in identifying and promoting research and innovation projects specific to the citrus sector and liaising with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return. The WCO will meet again during next year’s Fruit Logistica in Berlin.
The World Citrus Organisation (WCO) was officially launched at the Fruit Attraction fair in Madrid. The WCO was founded to provide the citrus sector with a global platform for collaboration. The new organisation was constituted by the Spanish Lemon and Grapefruit Interbranch Association (AILIMPO) and the Citrus Growers’ Association of Southern Africa (CGA), as well as representatives from other growing countries such as Argentina, Chile, Italy, Morocco and Peru.
According to a WCO press release, the body will act as the global platform for dialogue and action between the citrus-producing countries worldwide. Its central aim is to enable member countries to address common challenges and seize opportunities for the collective benefit of the citrus sector (fresh and processed).
The WCO’s mission is to discuss common issues affecting citrus-producing countries, exchange information on production and market trends to prepare for the next decade, foster dialogue on policy issues of common concern, identify and promote research and innovation projects specific to the citrus sector, liaise with public and private stakeholders on citrus-related matters to highlight the importance of citrus producers and the need for a fair return, and promote the global consumption of citrus.
Freshfel Europe will coordinate and administer the WCO. The next meeting of the entity will take place at FruitLogistica 2020 in Berlin.
TAGS: events, Fruit Attraction, WCO, World Citrus Organisation