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Yello apple makes its debut at Interpoma

Created in Japan, exclusively harvested and marketed for Europe in Alto Adige - Südtirol, the new yellow apple Yello® made its world debut at Interpoma 2016 in Bolzano

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

In 2005, the tree was planted in South Tyrol, the major Italian apple growing area, for the first time and a decade later, in 2015, the first harvest of Shinano Gold grown in Alto Adige – Südtirol took place.

This year, an exclusive license for the production and marketing of Shinano Gold in Europe and the Mediterranean basin was signed between Japan’s Nagano Prefecture and VOG, the Association of South Tyrolean Fruit Growers’ Cooperatives, and VI.P, the Association of Val Venosta Fruit Growers’ Cooperatives.

Yello has smooth alabaster yellow-coloured skin and a sweet, crunchy and juicy centre, they said in a press release.

VOG director Gerhard Dichgans said Yello provides an excellent opportunity to break new ground in the yellow apple segment, historically the realm of a single traditional variety.

“With Yello we also want to write a new chapter in the markets in which the Golden Delicious has for years been left in the shadows, such as in the UK and Germany,” he said.

VOG chairman Georg Kössler said such innovation is key for the future of apple growing in Alto Adige – Südtirol, where over 150,000 Shinano Gold trees will be planted over 2017-18.

Sensory analysis
From a sensory perspective, the pleasant straw-yellow colour of the skin combines harmoniously with its intense and slightly exotic and tropical aroma. This intensifies in the mouth with the appearance of pineapple, pear, honey and lemon peel notes.
The flesh of the fruit is fine and compact, and combines perfectly with its crunchiness and juiciness. Consumers that prefer sweet apples will appreciate its low acidity, notable sweetness and aroma.

Peel: yellow
Flesh: sweet, crunchy and juicy
Shelf-life: excellent
Maturation: 2 weeks after the Golden Delicious
Productivity: like the Gala
Harvest: several stages required
Reduced susceptibility to russeting
Good resistance to bruising
Flesh firmness: 7-8 kg/cm² at harvest  
Sugar content: 14 – 16 ° Brix at harvest  
Acid content: 4 – 5 g/l MA at harvest

Thanks to its slight tropical aroma and notable sweetness it goes well with exotic spices such as ginger, curry or rare varieties of pepper in preparations such as chutney or in sweet and sour dishes, giving them perfect sensory balance. The Shinano Gold apple is also excellent with mature cheeses such as Parmesan or blue cheese.


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VI.P focuses on technology and quality service

VI.P has 7 cooperatives and 1,730 producers who work in the Venosta Valley in the Italian Alps.

The Horticultural and Fruit Co-Operatives Association, Val Venosta (VI.P), has noteworthy innovations such as BIOgraphy, a traceability and transparency system by means of which the end customer can consult the website to find the farmers that have grown every one of the apples from VI.P’s organic line and where the fruit comes from.

As for the rest of its production, a QR code on its apple labels and on the back of its packaging links smartphones and tablets to the website, where videos and texts on where each piece of fruit comes from are available.

In addition, VI.P is working on expanding its range of club varieties, including apples like Kanzi©, Envy© and Ambrosía©.

Furthermore, it is keeping up its investments in maintenance and improving structures, automating the third warehouse within the association of cooperatives and installing a new waxing line for the red varieties to add to the three existing ones.

VI.P has 7 cooperatives and 1,730 producers who work in the Venosta Valley in the Italian Alps.

Every year it harvests an average of 350,000 tons of Val Venosta apples, its main product, distributing them among 50 international markets, most notably Italy (which accounts for 50% of the produce), Germany, Scandinavia, eastern countries, North Africa and the Middle East, where it plans to continue to expand its penetration.

Spain accounts for 7-8% of VI.P sales.

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VI.P focuses on technology in service of quality

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

“Last November,” said VI.P director Josef Wielander, “the GEOS cooperative commissioned a new, cutting-edge automatic warehouse, which will join the two others already in operation, MIVOR and TEXEL, and which will make it possible to optimise apple processing to the highest degree through complete automation of all processes, particularly passage through the calibration, treatment and packaging stages to ensure the high quality and freshness of the apples and allow more product categories to be managed simultaneously at a 5,000 ton capacity.”

Considerable volumes to back up a positive season

“The first months of sales,” said sales manager Fabio Zanesco, “have confirmed the anticipated results, with a good quality-price ratio. In fact, over recent days we have commenced sales of Pinova, which always garners more interest from Italian and European clients and consumers and which we expect to be available from the beginning of the season.”