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Biostimulants in the spotlight at Focus Biostimulanti 2020

 

On 31st January 2020 at the Fieragricola in Verona at 3pm the Focus Biostimulanti congress will take place. This is a unique, brief and concrete appointment, to clarify and present practical solutions. It is an opportunity to understand the regulatory framework, global trends and analyse – through the experiences of technicians and researchers – how biostimulants can help the fruit and vegetable sector.

In the past 2 years, we have talked a lot about biostimulants but where are we now? Which roads are open for companies, technicians and farmers? Two sessions to easily discover all the essentials:

Biostimulants Focus Programme

SESSION 1: REGULATIONS, MARKET, NEW INSTRUMENTS

How are biostimulants framed and regulated today? What are the global trends? Are there new techniques and tools that can support operators in the selection and application phase? You will find the answers to all these questions in the first session of the Focus, straight from the mouths of the experts.

SESSION 2: CROPS, SEARCH, EXPERIENCE

7 minutes of … concrete experiences. Researchers and technicians of agricultural realities will alternate at a rapid pace to present specific solutions for four different crops.

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New organic fair held in Verona

A new organic fair will be held in Verona from 2020, from 1st to 3rd April. The event will be officially announced at Vinitaly this week. The new fair will be called B / Open (or, more simply, B / O). The B2B event will complement the one in Bologna, which is essentially a B2C event. Most of the space will be dedicated to certified organic food, but there will also be areas dedicated to raw materials, sustainable packaging, and natural products. The initiative responds to a trend in strong market growth, giving shape to a specialised event that had not yet been carried out in Italy, two months after BioFach of Nuremberg.

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Morando – the red apple specialist for Asian markets

A privileged sales relationship with overseas markets is the unique quality of Morando Trading SRL, a fruit and vegetable exportation company from the Verona area.

A privileged sales relationship with overseas markets is the unique quality of Morando Trading SRL, a fruit and vegetable exportation company from the Verona area that grew out of the historic company Morando & C SRL, which was founded in 1982 and also specialised in the industry.

Morando & C SRL sales director Christian Morando said the company ” works mostly with markets in the Far East, where our leading products are exported such as kiwis, grapes and apples.

“The common characteristic of these markets is the demand for the very highest quality, particularly as far as red apples are concerned, but we have decided to go further, and we are placing great focus on production that responds to the customer’s specifications as well.”

These are distant and demanding markets in which very exacting quality parameters and rigid phytosanitary regulations must be met.

“We do a lot of work both with Hong Kong and India and with Middle Eastern countries such as the United Arab Emirates and Qatar. In particular, we are doing a lot of work with red apples in the Gala and Golden Delicious varieties, which are in high demand in the Middle East and the Far East.

“The common denominator is quality; it is only with quality that the challenge of the competition can be met,” Morando said.

And a strictly customerfocused strategy is required to meet this challenge.

“Our sales strategy provides a direct relationship with our customers, and my sister Katia Morando, sales director of Morando Trading SRL, is the one who takes care of this,” he said

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Italy’s new Fruit&Veg Innovation show starts next May

Italian trade show organisers Veronafiere and Fiera Milano have signed an agreement to give the country a single annual international trade show for fruit and vegetables – Fruit&Veg Innovation – with the main focus on innovation and international markets.

Fruit&Veg Innovation – a new annual international trade show for fruit and vegetables – is to make its debut May 8-11, 2017, in conjunction with Tuttofood in Milan.

Last week, Italian trade show organisers Veronafiere and Fiera Milano signed an agreement to launch the event, which they said would mainly focus on innovation and international markets.

In a press release, they said the new show stems from the union of Fruit Innovation in Milan and Fruit&Veg System in Verona. It will take place yearly, held in Verona in even years and Milan in odd years. The show in Verona will concentrate on manufacturing and farming technologies, whilst the Milan show will focus on the end product.

The first edition of Fruit&Veg Innovation will round off the offering of the emerging organic and vegan products segment, in which Milan today plays a leading role, and will also benefit from coinciding with Spazio Nutrizione, a major medical and scientific conference also taking place during Tuttofood 2017, thus reaching out to a new target of nutritionists and dieticians.

“It’s thanks to this agreement,” said Fiera Milano CEO Corrado Peraboni, “that two trade fair organisers are pooling their expertise and setting aside rivalries to build an offering capable of meeting the expectations of a mature market that is increasingly and keenly focusing on internationalisation.”

“The new strategic partnership between Verona and Milan,” said Veronafiere general manager Giovanni Mantovani, “should set an example for Italy’s entire trade fair industry.”

“In an increasingly aggressive international trade show environment, we are optimising our resources and seeking industry-wide synergies among our events, in the business interests of exhibitors and operators alike,” Mantovani said.

The agreement represents the implementation of a rationalisation drive embarked upon by former Italian Deputy Minister for Economic Development, Maurizio Martina. Veronafiere and Fiera Milano have also agreed to look into the feasibility of drafting a business plan to continue staging SaMoTer and Transpotec Logitec (Verona, 22/25 February) concomitantly, after the joint event makes its debut in 2017. The decision will be made within a month of next year’s combined edition, the release says.

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Italian berries synonymous with high quality

Brand repositioning, a look at new markets, an eye to organic produce and plenty of quality: this is the signature style of Italian-grown berries.

Brand repositioning, a look at new markets, an eye to organic produce and plenty of quality: this is the signature style of Italian-grown berries.

The province of Verona has traditionally grown strawberries and is the natural headquarters for specialist produce companies that offer a quality product in demand throughout the world and even in difficult times make investments to increase their excellence.

Verona has always been noted for its two strawberry harvests, in spring and autumn: transplanting in July-August, autumn harvest September-November, dormancy in winter and flowering in March-April for harvesting in early June.

In summer the production moves to the mountains, to the Veronese foothills of the Alps, avoiding the high temperatures on the plain that make it impossible to obtain quality strawberries there in the hottest months.

This article appeared on page 54 of issue 142 (March/April 2016) of Eurofresh Distribution magazine. Read that edition online here.

Photo of strawberries: by Brian Prechtel (Public domain), via Wikimedia Commons

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New chairman and projects for Veronamercato

“My starting point is that Veronamercato cannot be just a place where fruit and vegetables are sold: it needs to be endowed with services that can be used by both internal and external operators.”

A fresh wind is blowing through Veronamercato, the fruit and vegetable wholesale market of the city of Verona. Since summer 2015 this organisation has been headed by a new chairman, Gianni Dalla Bernardina, who took over from Erminia Perbellini and has new projects for the market.

“My starting point is that Veronamercato cannot be just a place where fruit and vegetables are sold: it needs to be endowed with services that can be used by both internal and external operators,” Dalla Bernardina said. ”It needs to become a platform with a major logistics component rather than remaining just a market that handles and sorts goods.“

There is certainly no lack of new developments in the pipeline: “By May the Verona commodity exchange will be moving in with us,” he said. “We have also acquired 34% of a laboratory company and are working towards their transferring their operational headquarters here as well. When that happens, laboratories for European and international certificates will be available to both internal and external operators, for whom Veronamercato will become a service centre.”

As a result, Veronamercato is looking to take on a new, central role in future in delivering services. “As things are at present, 80% of our activity is to do with trade and only 20% with logistics and business services,” Dalla Bernardina said. 

“We want to develop this latter aspect. Nowadays we are handling 360,000 tonnes of produce, of which 180,000 are for export. While many Italian fruit and vegetable markets are still anchored to local supplies and volume retailers, our vocation is international – also because of our geographical position – and we want to strengthen it still further,” he said.