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idyl’s Tribu Ecolo organic range at Madrid show

idyl is committed to responding to the wishes of organic consumers and producers who want to see progress in the area of environmental conservation.

Producing organic, consuming organic, inventing solutions for the climate and recycling to protect the environment – welcome to Tribu Ecolo’s world.

Tribu Ecolo is a partnership between idyl and nature – the brand that combines economy and ecology.

Nothing is lost in nature, everything is transformed. idyl thus draws inspiration from nature and packs its Tribu Ecolo brand tomatoes in cardboard punnets made from recycled tomato plants fibers, demonstrating its commitment to producing and packing in ways that limit the waste of natural resources.

After harvest, the stems and leaves of tomato plants are collected and crushed. The fibre obtained is then mixed with recycled paper fibre in order to make cardboard. As the paper itself is originally made with wood fibre, the use of green waste such as that from tomato plants contributes to a reduction in deforestation. And this new ecological packaging is itself 100% recyclable.

idyl is committed to responding to the wishes of organic consumers and producers who want to see progress in the area of environmental conservation.

idyl at Fruit Attraction: stand 5B01

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Idyl: a brand new range from Provence

Grown near Saint-Rémy-de-Provence and close to Idyl's workshop, these fresh herbs are hand-picked on order just before loading, to maintain optimal freshness.

Idyl celebrates Provence’s plants and scents by offering a range of typical aromatic herbs from the Mediterranean area.

Grown near Saint-Rémy-de-Provence and close to Idyl’s workshop, these fresh herbs are hand-picked on order, just before loading, in order to maintain optimal freshness.

This rapid response is essential to maintaining impeccable quality and delivering the Provençal scents right to fruit and vegetable shelves.

Idyl markets this new range under its own brand Tribu Ecolo, which is dedicated to organic products.

Thyme, rosemary, and laurel are individually packed along with bouquet garni, in film-covered punnets.

Also available in punnets are chives, cilantro, parsley, mint and basil. Basil is also available in a pot.

Established in Provence, Idyl offers a full range of organic fruit and vegetables, thanks to the knowledge and experience of its partner producers, who are committed to sustainable agriculture.