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Walmart China partners with Sweeki for top-quality kiwis

Walmart China partners with Sweeki for top-quality kiwis
Image source: Origine Group /// PRESS RELEASE

 

The top-quality brand of Origine Group for the first time in Walmart shops and online in China

Ferrara, Italy / June 17, 2020 – Over 400 Walmart China stores nationwide, as well as the chain’s online platforms, are currently promoting  kiwifruit belonging to the Sweeki brand of the Italo-Chilean produce consortium Origine Group. Customers can now purchase Sweeki kiwifruit through Walmart’s omnichannel.

Numerous Walmart stores will hold a wide array of promotional events in the next few weeks, including product samplings to let customers experience the unique taste of Sweeki kiwifruit in advance. Sweeki is the premium kiwifruit brand of the Origine Group, a consortium of nine Italian and Chilean fresh produce companies renowned for providing high-quality products to the global market. The total annual value of the fresh fruits and vegetables produced, packaged and traded by the companies comprising the consortium exceeds $1.2 billion.

The new partnership with Sweeki to stock fresh kiwifruit also covers both hemispheres, with fruit being grown in both Italy and Southern Chile to ensure an uninterrupted supply throughout the year. Given the collaboration with Sweeki, Walmart is able to employ simple and efficient procedures for harvesting and shipping, which will ensure freshness and quality while maintaining cost effectiveness, enabling Chinese customers to spend less while enjoying higher-quality kiwifruit via the Walmart China omnichannel.

The Sweeki brand was established by the group in 2015, with a primary focus on exporting to Asian markets. The name Sweeki is a portmanteau of “sweet” and “kiwi” and represents the company’s commitment to its quality standards. All Sweeki kiwifruit must display a dry matter content of at least 16% prior to harvest and meet stringent standards for sweetness, ripeness, color and shape.

  • fiche/Origine Group

The consortium Origine Group was founded in 2015 by several companies, leaders in the international markets in the production and trading of fresh fruit and vegetables. The consortium represents companies already firmly present on the domestic and international markets, with a total turnover of over 1,200 million dollars, which have joined their resources to provide a top-quality product, working together on innovation and new varieties to look out into new emerging markets. Origine Group member are the Italian groups Apofruit, Frutta C2, Gran Frutta Zani, Kiwi Uno, Minguzzi, Salvi-Unacoa, Spreafico and the Chilean groups David Del Curto and Copefrut.

Web: www.sweeki.co         www.origine-group.com

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Sweeki harvest started in Chile, whilst sales from Italy keep going

Sweeki harvest started in Chile, whilst sales from Italy keep going

The harvest of the top-quality kiwi for the Sweeki brand has started in Chile. Origine Group plan to sell 2,000 tons of Italian kiwis and the same from Chile

In Chile the harvest of the green kiwis for the brand “Sweeki” of Origine Group has begun. This season the two Chilean members of the Group, David del Curto and Copefrut, will increase the quantity of Hayward bound to the brand “Sweeki Green”, used to market the top-quality kiwis of the Group. Only kiwifruits of superior quality, with great appearance, high sugar content and high dry matter can become Sweeki.

In the orchards of the two Chilean companies the picking started on high hopes, both for quantity and quality. Chilean Sweeki will be mostly directed to the Asian market, where will join the late Italian product, whose shipments are drawing to a close.

 “We are going to sell nearly 2,000 tons of Italian kiwis on foreign markets, and we hope to reach the same result with the Chilean Sweeki” states Alessandro Zampagna , Managing Director of Origine Group. “In spite of another difficult year for the Italian kiwi production, Sweeki is meeting a growing interest in the international markets, thanks to the high quality, the all-year-round presence, the service to the client and the promotion of the brand. The production of our Chilean members, David Del Curto and Copefrut, looks promising and will allow us to serve our clients as best as we can.”

The very first shipments of Sweeki from Chile will be in the next fortnight.

Origine Group / Facts

The consortium Origine Group was founded in 2015 by several companies, leaders in the international markets in the production and trading of fresh fruit and vegetables. The consortium – established by Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sole, Pempa-Corer, Salvi-Unacoa, Spreafico, Minguzzi and the Chilean groups David  Del Curto and Copefrut – represents companies already firmly present on the domestic and international markets, with a total turnover of over 1,200 million dollars, which have joined their resources to provide a top-quality product, working together on innovation and new varieties to look out into new emerging markets.

Web: www.sweeki.co / www.origine-group.com

 

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Sweeki kiwi from Chile to grow in quantity

Sweeki kiwi from Chile to grow in quantity

Origine Group General Manager, Alessandro Zampagna, participate in Chile in the opening of the new plant of David Del Curto. “We work together to increase production maintaining quality and service”

David Del Curto, the long-living Chilean fruits and vegetable company, associated Origine Group, celebrates 65 years of activity with the opening of the new plant of Requinoa, municipality of the province of Cachapoal south of Santiago, where a new up to date Aweta kiwi processing line will operate. At the celebration, with around 300 invitees, participated the Ministry of Agriculture of Chile Antonio Walker Prieto. Origine Group General Manager, Alessandro Zampagna, attended the event. “The new processing line is particularly interesting for Origine Group as it will be functional to the supply of top-quality kiwis to be sold with the Sweeki brand” states Zampagna.

On the occasion, David Del Curto has also organized a technical-commercial meeting with around ten big growers to explore the possibility of increasing the production of high quality kiwis. The meeting focused on orchard management aimed at high quality, and on the commercial aspects of the global sales of Sweeki kiwis by Origine Group. With 10 associated companies (nine from Italy and one from Chile), Origine Group add up more than 120,000 tons of kiwis. After last difficult Italian harvest, the Chilean season was satisfying, with around 1,000 tons of kiwis shipped, that met the favour of the market. The main destinations are in the Far East, where Origine Group sell kiwis in China, South Korea, Taiwan, Hong Kong, Singapore, Malesia and Indonesia. “With our Chilean member David Del Curto – says Zampagna – there is total agreement. The philosophy of Origine Group is simple: to serve our international clients with a product of constant high quality, available all year round and with a high service content, thanks to the volume that only a few players move and to a brand-building strategy”.

Origine Group / Facts

The consortium Origine Group was founded August 2015 by several companies, leaders in the international markets in the production and trading of fresh fruit and vegetables. The consortium – established by Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sole, Pempa-Corer, Salvi-Unacoa, Spreafico and the Chilean group Del Curto – represents companies already firmly present on the domestic and international markets, with a total turnover of over 1,000 million euros, which have joined their resources to provide a top-quality product, working together on innovation and new varieties to look out into new emerging markets. This new alliance initial focus is in two outstanding products, pears and kiwi, but the goal is to widen the interest also in other products. The production potential is over 200,000 tons of kiwi and pears.

WEB  www.origine-group.com    www.sweeki.co/it/   http://www.daviddelcurto.cl/

 

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The kiwi Sweeki to conquest Madrid  

Success for tastings in MercaMadrid and in the city centre of the Spanish capital

The balance of the first promotional activities for the kiwi Sweeki in MercaMadrid is very positive. Alessio Orlandi, general manager of ORIGINE GROUP, is satisfied: “We are planning activity promotions for other two weekends in the wholesale of the Spanish capital market. We will be set up dedicated desks to the new premium brand of our kiwi with tasting to discover the characteristics of this high quality Italian kiwi. The reactions of consumers after the first weekend have been interest and appreciation, supported by an extensive advertising campaign in and out MercaMadrid. The target of Sweeki is to be positioned in the premium segment where only high brix batches and rigid selection of fruits can stay. And tastings have confirmed it. “

Since last weekend the promotion also involved Frutería Gold Gourmet, in the prestigious Platea district (http://plateamadrid.com/), in the city center of the Spanish capital (this is the Frutería link: http: //plateamadrid.com/que-hay/gold-gourmet/).

Every Friday and Saturday in the wholesale market and in the store, are set up desks dedicated to the kiwi Sweeki with tasting to discover its features. Customers of Frutería Gold Gourmet particularly appreciated the sweetness of Sweeki, along with the refreshing and the high caliber taste.

“The final balance will be drawn at the end of promotions – concludes Orlandi – but we can already anticipate that the Spanish market, important for per capita consumption, is proving very receptive to our kiwi, whose quality is appreciated, along with the sweetness and the excellent quality / price ratio. We believe that we can grow up: the Spanish market for the kiwi is growing and the Spanish kiwi is covering only the 11% of the demand and 89% of kiwis are imported”.

  • Origine Group / Facts

The consortium Origine Group was founded August 2015 from the strategic alliance between nine leading companies in Italy and Europe in the production and trading of fresh fruit and vegetables. The consortium – established by Afe, Apofruit, Fruit C2, Gran Frutta Zani, Kiwi Uno, Op Kiwi Sole, Pempa-Corer, Salvi-Unacoa, Spreafico – represents companies already firmly present on the domestic and international markets, with a total turnover of over 900 millions euro, which have joined their resources to provide a top quality product, working together on innovation and new varieties to look out into new emerging markets. This new alliance of Italian leading companies begins focusing its interest in two outstanding products of national fruit and vegetable basket, pears and kiwi, but the goal is to widen the interest also in other products. The production potential is over 200.000 tons of kiwi and pears. Two brands available: Sweeki for kiwi and PeraItalia for pears.