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Selex chooses Sormapeel, embracing sustainability

Selex chooses Sormapeel, embracing sustainability
Press Release

The Sorma Group’s revolutionary packaging allows Selex brands to reduce plastic by 30% compared to traditional packaging and to increase the use of paper

CESENA, 22 April 2021 – Sormapeel, the innovative and ultra-light packaging line for fruit and vegetables, is entering the Selex Group’s supermarkets. Once the test stage has been successfully completed, the Sorma Group solution will be adopted for all the mesh packaging in the fruit and vegetable sector used for the Selex distributor’s brand name products. The Group thus ranks as the first company to have made a total and radical change, applying Sormapeel to its entire distributor’s brand name range.

This is a small, but major revolution: the plastic component of the packaging chosen by Selex will be on average 30% lower than that of traditional packaging and the paper component will be 30% higher, conveying the Selex Group’s brands’ focus on environmental sustainability.

“This step,” commented Luca Vaccaro, Distributor’s Brand Name Director of the Selex Group, “is part of a wide-ranging project concerning the sustainability of all the distributor’s brand name products. Selex, as the second largest Group in the modern distribution sector, has been working for over a year on a process that covers four pillars: safeguarding the working conditions of our suppliers and the supply chain, the quality of the raw materials used, nutrition education and reducing the environmental impact of our packs. With regard to the latter, we are working to reduce the amount of plastic required for the same performance, to replace virgin raw materials with recycled raw materials, to convert non-recyclable packaging into recyclable packaging and to eliminate overpacking.”

A test stage was carried out to determine whether the Sormapeel line met one of the Group’s specific requirements: Selex aimed to adopt a solution that would ensure the lowest environmental impact, not only in terms of recyclability, but also in terms of plastic reduction. Sormapeel fully meets both of these conditions since it is recyclable and lighter, thanks to the paper component, than a mono-polymer solution.

“We are very pleased that companies of this calibre have taken such swift action to implement their commitment to sustainability,” commented Mario Mercadini, Large Scale Manager at Sorma Group. “Sormapeel fulfils the 3 r: reduction, recyclability and reusability”.

In addition to robustness, functionality and lightness, Sormapeel’s strengths also include ease of recycling. Paper and plastic recycling is easy, quick and efficient: recyclers receive mono-polymer packaging, without inks and glues, which would compromise the quality of the recyclate. The paper, which has been awarded Aticelca A certification, is fully recyclable through the usual production processes, making it possible to reuse the cellulose in the strip.

Moreover, the incorporation of paper, with FSC certification, means that the packaging is made from 30% renewable raw materials, and thus meets the goals of European regulations (Directive 904/2019).

Finally, another major benefit of Sormapeel is the printable area, which is about twice the size of that of normal packaging. Once the paper layer has been removed, the inner part has a second surface available for communications: for example for brand storytelling, points for collection, recipes or drawings for colouring.

Sorma Group

Sorma Group was founded in 1973. It is currently the world’s only corporate group able to offer a turnkey solution comprising the entire line of machines required to automatically grade, weigh and pack fruit and vegetable products, together with supply of the technical material for creating all forms of packaging. It offers more than 160 automatic machine models, protected by 60 patents entirely developed by an in-house team of 35 engineers. More than 30 fruit and vegetable products can be graded and presented with the utmost precision and reliability to effectively respond to the increasingly demanding needs of large-scale distribution. The Group has its own operations centres in Spain, Germany, France, Turkey, the Netherlands, the USA and Brazil. Alongside these subsidiaries, there are also 40 specialist distributors operating at a global level.

www.sormagroup.com
info@sormagroup.com

 

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Sorma Group launches HyperVision, the new high-tech platform for SormaTech optical sorting machines

Sorma Group launches HyperVision, the new high-tech platform for SormaTech optical sorting machines
Photo: Sorma Group & Fruitecom 

A patented system that selects 15 pieces of fruit per second based on internal and external quality and guarantees elimination of almost all defects, an unprecedented level of achievement on the market

SormaTech, the Sorma Group’s proprietary optical sorting machine designed to sort fruit with extreme precision, now features a further technological advancement: the research and development centre run by the Group’s Spanish subsidiary, Sorma Iberica, has developed the HyperVision platform, a cutting-edge, multi-wavelength lighting solution that offers superior fruit sorting and a high level of efficiency: it can analyse up to 15 pieces of fruit per second, compared to an average of 12 for other solutions on the market.

Thanks to the exclusive SormaTech Hyper-Map system, up to 2160 images are processed for every analysed piece of fruit. The result is a 360-degree view of the surface of the fruit, which makes it possible to detect, classify and counteract the smallest imperfection: “Consumers, when they see that one or more pieces of fruit inside the pack are damaged, may not proceed with the purchase,” explains Daniele Severi, Director of the Technology Division of Sorma Iberica. “These new technologies demonstrate Sorma Group’s commitment to tackling food waste: it’s therefore not just a question of production efficiency, but also of ethics.”

Using SormaTech’s powerful deep learning algorithms and a large number of cameras – 9 for each optical sorter machine line, 3 colour cameras and 6 NIR (an analysis method that exploits the material’s interaction with near-infrared radiation) cameras, featuring digital Ultra-HD technology with superior optics – HyperVision simultaneously analyses every point of the fruit’s skin over the entire bandwidth of visible and invisible light, guaranteeing accurate sorting: “The platform,” continues Severi, “acquires and analyses superimposed hyperspectral images in both the visible region and NIR for each piece of fruit that rotates under the inspection system. This ensures the most accurate selection based on internal and external quality, colour and shape. Thanks to its technology, HyperVision makes it possible to discard fruit with over-ripe areas that cannot be detected by normal vision, enabling fruit and vegetable companies to organise export plans to international markets with full product quality assurance, even after several days’ travel.”

In addition to boasting superior accuracy and speed compared to any other platform previously available on the market, HyperVision is also distinguished by its use of the Linux operating system, which is faster, safer and more virus-proof than other more popular systems. Moreover, it guarantees long-lasting performance and privacy, since it does not collect data.

HyperVision is also easy to use: thanks to the InstanDefect interface, the user can modify and customise the defect detection options for fruit selection by simply moving a cursor.

The new platform is already available on the global market and is receiving great acclaim: “HyperVision is the result of the adoption of the best existing technologies and a continuous dialogue between Sorma and operators”, comments Andrea Mercadini, CEO of the Sorma Group. “Our goal is to develop projects that meet concrete needs, including in the post-collection segment, where we can now offer a unique service. Not surprisingly, HyperVision was a great success right from the start of testing: it represents another step forward in technological innovation and the fight against waste.”

About Sorma Group

Sorma Group was founded in 1973. It is currently the world’s only corporate group able to offer a turnkey solution comprising the entire line of machines required to automatically grade, weigh and pack fruit and vegetable products, together with supply of the technical material for creating all forms of packaging. It offers more than 160 automatic machine models, protected by 60 patents entirely developed by an in-house team of 35 engineers. More than 30 fruit and vegetable products can be graded and presented with the utmost precision and reliability to effectively respond to the increasingly demanding needs of the large-scale distribution. The Group has its own operations centres in Spain, Germany, France, Turkey, the Netherlands, the USA and Brazil. Alongside these subsidiaries, there are also 40 specialist distributors operating at the global level.