Sanifruttta is developing the sustainable packaging required by current European and Italian retail trends. “We are trying to develop a plastic-free packaging for all our summer fruit lines, from peaches and nectarines to plums, in line with the developments taking place in large-scale distribution,” said sales manager Alessio Chiabrando. With total annual stone fruit production of around 15,000 tons, Sanifrutta holds a large market share. Almost all of its peaches and nectarines are destined for Italian and European customers. As for plums, 70% are shipped to overseas markets.
Founded in 1989 in Verzuolo (Cuneo), Sanifrutta is an agricultural cooperative engaged in continuous improvement to guarantee consumers total transparency along the entire supply chain. It produces apples (part of the Crimson Snow club), peaches, nectarines, kiwis and plums.