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Peak Quality more asparagus and blueberries

Peak Quality's business strategy consists of consolidating its foothold in markets where it is already present, such as Spain, the largest European market for its exports, followed by the Netherlands, the UK and Italy, prior to further expansion.

Located in the city of Ica, 300 kilometres south of Lima, Peak Quality is a company founded in 2005 dedicated to the cultivation, packaging and export of fresh green asparagus.

“We’re a production company with 200 ha of our own cultivation. We also buy in produce from other certified farmers in the area but our aim is to gradually increase our own production area in the years to come.” said head of operations Carlos Aparcana.

The company shifts an annual volume of 900,000 5kg boxes, exporting 60% to the US and 40% to Europe.

Although today the firm is 100% dedicated to asparagus, it is seeking to diversify its production, starting with blueberry cultivation, the first harvest of which was due in August this year.

The goal for 2017 will be to find new growth areas for both products.

Peak Quality’s business strategy consists of consolidating its foothold in markets where it is already present, such as Spain, the largest European market for its exports, followed by the Netherlands, the UK and Italy, prior to further expansion.

“Our added value is that, being a medium-sized company, we are able to provide a fast response and personalised attention in line with the customers’ needs. We also aim to have ongoing production, to be able to supply asparagus year-round,” Aparcana said.