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The PDO podded Coco de Paimpol is still packed but with 3 times less plastic!

The PDO podded Coco de Paimpol is still packed but with 3 times less plastic!

                                                                                                                                                                                                   Press release

  • Prince de Bretagne launches a new cardboard punnet for its fresh podded white beans
  • The first ready-to-cook product of the Brittany market gardeners’ brand Nutri-Score
  • New references in fresh and frozen products

After the success of its punnets of fresh podded white beans, Prince de Bretagne has kept the promise made at the launch of the prize-winning product: for the coming Coco de Paimpol season, the firm presents a cardboard punnet packaging (bearing Nutri-Score information) and other new products. Europe’s leading fruit and vegetable cooperative group has made a number of innovations in the field of sustainable development and CSR to satisfy consumers’ health and environmental expectations. 

From 17.7g to 6.2g of plastic per punnet

As part of its social and environmental commitments, Prince de Bretagne presents a new cardboard punnet for its ready-to-cook fresh white PDO Coco de Paimpol beans, which contains a third of the amount of plastic (only requiring a plastic wrap inside the punnet).

Packed in 220g and 400g punnets in the fresh department

This punnet packaging allows the vegetables to be cooked directly (30-40 min in boiling water), with no need for podding, as this has already been done. Launched last year in a 220g punnet (for 2-3 people), Prince de Bretagne now offers a new 400g punnet (for 4-6 people) – a size that can also please restaurant owners. Podded and packed, the product undergoes no form of preservation treatment.

More information with Nutri-Score

The new packaging of the ready-to-cook fresh beans bears the 5-colour Nutri-Score logo. Consumers are provided with details of Coco de Paimpol’s nutritional qualities to respond to the increasing demand for fibre- and protein-rich leguminous plants. 

A range for everyday consumption

In addition to the current 1kg frozen packages for restaurants, Prince de Bretagne has created a 450g package for consumers (in supermarkets). Likewise, the timeless traditional Coco de Paimpol in pods are available in 1kg and 5kg packages, as well as in 8kg packages (rather than the previous 10kg). Whether frozen or fresh, the shelled coconut is ready to cook and requires no soaking, thus constituting a real time saver.


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France’s organic producers rise to challenge

France’s organic producers rise to challenge
© Prince de Bretagne


Organic food sales in France have risen by as much as 40% for some retailers, which has put pressure on supplies. However, the challenge that this presents is not something to intimidate the organics sector. Brittany-based Prince de Bretagne has stressed its commitment to meeting its customers’ needs at home and abroad during the crisis, including for organics. As Fruitnet reports, the marketer provided an update on its organic spring range, with 55 tons of organic Primaline potatoes expected by the end of April and 617 tons of courgettes forecast for the season. The first organic artichokes are just becoming available, starting with Petit Violet and followed by Camus and Cardinal, while the bulk of the forecast 46 tons of rhubarb will be available in May.

May will also see the arrival of organic cucumbers, iceberg lettuce and a wide assortment of tomatoes, including vine, cocktail, Coeur de Pigeon, Saveurs d’Antan and heirloom varieties. Another newcomer for this year will be organic Oyster mushrooms, which along with shiitakes are expected to reach 11 tons for the season. Meanwhile, the first volumes of organic broccoli are expected for the end of May and early June.

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Prince de Bretagne celebrated 50 years at Paris’s Salon de l’Agriculture: new branding and events

Prince de Bretagne celebrated 50 years at Paris’s Salon de l'Agriculture: new branding and events, credit: Prince de Bretagne
© Prince de Bretagne


From February 22 to March 1, Prince de Bretagne was present for the second consecutive year in the aisles of the Salon International de l’Agriculture (international agricultural show), with its 120m² stand shaped like a giant tomato and cauliflower. It was an opportunity for the leader in the fresh fruit and vegetable sector to celebrate its 50th anniversary with consumers and to present its new ‘The Market Gardeners’ branding to the general public.

Stand focuses on the knowledge
and commitment of 2,000 market gardeners

More than 50 market gardeners were to visit the stand during the event to interact with consumers and answer all their questions. The stand has been designed to offer an educational and fun experience to the general public. Young and old alike were able to take advantage of different events to discover or rediscover the brand, its 50-year history, its commitments, the know-how of its market gardeners and its wide range of 100% Breton fresh fruit and vegetables:

  • Exclusive and fun for all the family:  an ‘enigma game’ based on the brand’s history 
  • A giant colouring to discover Brittany and its vegetables
  • To mark the 50th anniversary, the public will be able to take photos at the wheel of an authentic tractor from back in the day   
  • 360° immersion in cauliflower, artichoke and tomato crops thanks to virtual reality glasses
  • Tastings to discover modern, quick and tasty ways to consume our fruits and vegetables
  • A seasonality wheel and lots of other fun and goodies!

Several guilds were also featuring on the stand.

  • Tuesday February 25: Coco de Paimpol PDO guild was present.
  • Wednesday February 26: artichoke guild was present.
  • Thursday February 27: Roscoff onion PDO guild was present with a demonstration of onion plaiting

A strong brand created
by producers for consumers

The brand’s history has been punctuated by key dates in the organisation of its production and marketing: in 1961 SICA in St Pol-de-Léon was created with the first sales at the clock auction (to ensure fairer prices for market gardeners) and in 1965 CERAFEL (Regional Economic Committee for Breton Fruits and Vegetables) was created, marking the organisation of agriculture in Brittany with a regrouping of three departments on the region’s northern coast. Today, under the status of a producer group association, this grouping brings together seven cooperatives (including five involved in vegetable production using the Prince de Bretagne brand: Sica St Pol de Léon, UCPT, Terres de Saint Malo, Socoprim and Triskalia). And in 1970, the Prince de Bretagne brand was launched, driven by the desire of Breton vegetable producers to have a strong brand, synonymous with quality and recognised by the entire industry, including consumers.

Fifty years later, Prince de Bretagne comprises Breton market gardeners with a daily commitment to ‘growing better’ and ‘good eating’ with a range of 147 100% fresh fruit and vegetables.

The history of the network and its ambitions would not have been possible without a unique governance system in which market gardeners are the decision makers, from production through to marketing and including promotions and communication.

Market gardeners, natural commitment, passion for growing:
producers (always) at the heart of the brand

To celebrate 50 years, Prince de Bretagne has unveiled its new branding, ‘The Market Gardeners’,  accompanied by a new slogan, ‘Natural commitment, passion for growing’. This communication is centred on people and is in line with consumer expectations. The new Prince de Bretagne visual identity illustrates the dynamics of a network in constant pursuit of progress. To protect easy consumer recognition of the brand, Prince de Bretagne is retaining its red oval logo adorned with a green crown (a logo dating from 1995 and restyled in 2015). The ideas of taste and freshness used in previous branding are now well established among consumers. In an increasingly digital and globalised world, brand differentiation is now focused on the authenticity and the reality of the men and women who cultivate their soil with passion every day and are the origin of every fruit and vegetable sold by Prince de Bretagne. Their expertise is emphasised by two designations of origin, Coco de Paimpol PDO and Roscoff pink onions PDO.

One of the essential values cultivated by the group is solidarity between producers. Prince de Bretagne’s producers are pioneers in the field of agroecological market gardening, which is the fruit of refusing any opposition between different types of agriculture, conventional and organic, and stimulated by the passing on of intergenerational knowledge. “This new communication – Market gardeners, natural commitment, passion for growing – reaffirms our positioning and reflects our passion for our profession and commitment, of Prince de Bretagne market gardeners invested in responsible and sustainable agriculture,” explains Marc Keranguéven, President of CERAFEL Prince de Bretagne. These new graphics will be available on the various packaging options offered during the launch of the spring ranges.

Renewal of a brand that’s always invested:
new Sustainable Development and CSR commitments

After the 10 commitments listed in the Sustainable Development – Corporate Social Responsibility Charter, which earned the group the special jury prize in the 2018 CSR Challenges, Prince de Bretagne presents its new commitments:

  • ‘Contributing to the development of organic production’   

With 120 certified organic producers, Prince de Bretagne is currently France’s number one organic vegetable producer group. Organic market gardeners intend to continue their commitment to ‘good eating’ and broaden their range to reach an offer comprising more than 60 vegetables and annual production of 30,000 tonnes.

  • Limiting the impact of packaging

The ongoing rationalisation of packaging will continue, in particular with the replacement of plastic packaging with wood and cardboard solutions and the development of the use of generic packaging (more than 80% of vegetables are sold loose). Some 120 tonnes of plastics will be saved in 2020 compared to 2019. This is being achieved by switching from plastic trays to cardboard ones for organic vegetables, the whole range of tomatoes in trays at the start of the 2020 season and for the CSU of Traditional vegetables such as parsnips. In the tomato range alone, this represents an 80% reduction in plastic volumes in 2020!

  • ‘Strengthening our agroecological approach’ 

– The widest range of ‘Grown Without Pesticides’ vegetables: in three years, the ‘Grown Without Pesticides’ range already comprises six vegetables: tomatoes, Traditional shallots, squash, broccoli, Romanesco and cauliflower. That’s a total of 10,000 tonnes in 2019.

– High Environmental Value certification targets: 25% of open field farms in 2020, 50% in 2021 and 100% within two years; and 50% of protected crop farms certified in 2020 with a target of 100% in 2021.

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Prince de Bretagne: Major player in “the eating well” and the development of organic agriculture

Prince de Bretagne: Major player in “the eating well” and the development of organic agriculture

With nearly 120 Prince de Bretagne organic vegetable farms certified or in conversion, France’s leading organic vegetable producer group had a production volume of 20,000 tons in 2018, is expecting 25,000 tons in 2019 and will reach 32,000 tons in 2020. Strengthened by more than 20 years of experience in organic farming, Prince de Bretagne’s organic vegetable producers have reaffirmed their commitment to contributing to its development to mark Organic Spring.

Georges Guézénoc, President of CERAFEL Prince de Bretagne’s organic section and producer of organic endives, Traditional shallots, broccoli and squash presents these commitments.


Guaranteeing rigorous compliance with European organic specifications:

  • “The best way to offer consumers a clear label and harmonised practices that respect the environment.”
  • Continuing dedicated organic research through “Terre d’Essais”, our own experimental station: “An indispensable tool for continued progress.”
  • Continuing to breed and produce our own seeds, through the work of OBS: “Seeds specifically adapted to our region’s climatic conditions.”
  • Offering GlobalG.A.P.* certified organic vegetables: “Which includes recycling the materials used during cultivation.”
  • Ensuring a fair return for producers and encouraging the installation of younger generations: “More than 50% of Prince de Bretagne’s organic producers are young farmers!”
  • Not opposing different types of agriculture: “On their farms, producers are independent and remain their own decision-makers even if they have chosen to group together in a collective under a strong brand.”


  1. Offering quality organic vegetables: “Because good, fine-looking and organic are not incompatible.” 
  2. Guaranteeing that 100% of our vegetables are grown in Brittany: “Securing jobs and the attractiveness of our region.”
  3. Offering a range of more than 40 fresh organic vegetables throughout the year: “Thanks to our long crop rotations.”

To conclude, Georges Guézénoc adds: “It’s not by imposing their vision but by showing solidarity with one another that Prince de Bretagne’s producers have developed and will continue to develop ever-more environmentally friendly farming practices. Today, 100% of Prince de Bretagne’s producers are committed to a progress plan and are a breeding ground for organic agriculture.” And he lets slip the famous Breton proverb “An douar a zo re gozh evit ober goap outañ.” (The earth is too old not to be respected).

*GlobalG.A.P. (Good Agricultural Practices) certification: a set of globally recognised traceability and food safety standards for agricultural, plant, animal and aquaculture production.

Key figures – Prince de Bretagne Organic Vegetables:


116 producers committed to organics, comprising:

91 certified – 25 in conversion

Production: 2017-2018: 20,000 tons


  • 2018-2019: 25,000 tons
  • 2019-2020: 32,000 tons (arrival of producers at the end of their conversion period)
  • 2020-2021: 38,000 tons
  • In terms of volumes, Prince de Bretagne is France’s Number 1 organic vegetable producer.
  • Range: More than 40 fruits and vegetables

For more information:

Stand (No. 4 B07, Hall 4) at Fruit Attraction.


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Prince de Bretagne asks us to take tomatoes out of the fridge

The French brand Prince de Bretagne is aiming for consumers not to put the product in the fridge...

The French brand Prince de Bretagne is aiming for consumers not to put the product in the fridge, but to leave it at room temperature. “The reason is because it loses flavour in the fridge. Historically, consumers have placed tomatoes in the fridge, but we want to raise awareness that this is wrong,” says Prince de Bretagne’s head of products, Pierre Gelebart.

Prince de Bretagne, with certifications such as GlobalGAP and Corazón de Coliflor, works with 2,300 producers who grow different vegetables such as cauliflowers, tomatoes and artichokes.

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Prince de Bretagne: 2268 growers, €300 million sales, 500,000 tons marketed

Prince de Bretagne has one of the widest ranges of vegetables in Europe, comprising 110 items: cauliflowers, artichokes, over 30 varieties of tomatoes, 12 marrow, pumpkin and squash varieties, onions, shallots, leeks, strawberries, 14 types of mini vegetable, Belgian endives, broccoli, Paimpol coco beans, Roscoff PDO pink onions, courgettes, lettuces, early potatoes, and many more.

Prince de Bretagne has one of the widest ranges of vegetables in Europe, comprising 110 items: cauliflowers, artichokes, over 30 varieties of tomatoes, 12 marrow, pumpkin and squash varieties, onions, shallots, leeks, strawberries, 14 types of mini vegetable, Belgian endives, broccoli, Paimpol coco beans, Roscoff PDO pink onions, courgettes, lettuces, early potatoes, and many more.

Prince de Bretagne is the leading European cauliflower organisation and the 250,000 tons it produces account for 85% of the French total. Prince de Bretagne is also the top producer of artichokes (35,500 tons, 90% of the French total) and shallots (23,000 tons, 80% of the French total). Cardinal is the big novelty in fleshy artichokes. Distinguished by its milder and sweeter taste, this variety is an addition to the range rather than a replacement. The leading Breton company is also still the top French producer of organic vegetables, at 15,000 tons a year. Organic kale and organic fennel are among the novelties added to the range this season.

Prince de Bretagne also stands out for its wide range and innovation in tomatoes. It is the acknowledged specialist in vine tomatoes and ‘heritage’ varieties (oxheart, a fabulous assortment of ‘Flavours of Yesteryear’, etc.). The Prince de Bretagne growers not only supply large volumes of the mainstay products, but also a large innovative diversification range made up of over 30 varieties. 

‘Ma corbeille de tomates’ (‘my tomato basket’), an assortment of 1.5 kg of tomatoes selected for their flavour packed in a plastic basket, is the innovation that has aroused most comment this season. The baskets can be collected by consumers and refilled over the season. This achieves two objectives: to make new varieties of tomatoes known to consumers and to educate consumers by explaining to them that tomatoes are a fruit and that in order to preserve their taste and eating quality, they need to be kept in a basket. The 1 kg net of tomatoes and the 350 g ‘tutti tomati’ punnet are among this season’s other novelties.

Image of mini beets courtesy of Prince de Bretagne