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Spring Sunshine Mandarin Variety Producers Association established

Spring Sunshine Mandarin Variety Producers Association established
© Alexandra Sautois, Eurofresh Distribution

 

Following the success of its predecessor, the Orri Running Committee (ORC), an association has been created to protect the Spring Sunshine variety. As in the case of the ORC, the new Association of Producers Spring Sunshine Running Committee (SRC) is a non-profit association whose main objectives are the control, defence, and promotion of an exclusive variety of premium mandarin.

Although the legal production of Spring Sunshine in Spain is still in its infancy, as it is only the second campaign since the regularisation and sale of new sub-licenses began, the marketing of the fruit has been a success this campaign, reaching record prices of above €0.80/Kg in the field. Its excellent product quality has attracted the attention of new distribution chains that have been fascinated by the unique flavour of this mandarin, considered by many to be the best on the market.

The promotion of this exceptional variety began in April 2018, when it was first presented to the public. Since then demand has risen exponentially, with more than 250,000 plants of the Spring Sunshine variety already licensed, exceeding the 500 hectares authorised in Spain.

The SRC has already initiated contacts with some of the main European distribution chains and, through different campaigns, will inform them about the extraordinary intrinsic qualities of the variety, in addition to advising them on its correct identification and labelling.

Meanwhile, the SRC has also reached collaboration agreements with technical experts, universities and research centres to obtain specific cultivation protocols that help its associates to improve production techniques and thereby maximise yields.

In the fight against varietal piracy, which has been targeting the Spring Sunshine variety due to its high value within the mandarins of its category, the SRC will carry out multiple audits control, supervise the identification system of the variety to guarantee legitimate origin, and implement a geolocation system for all farms with licensed production, among other actions.

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Orri app detects 113 allegedly illegal plots

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In just two months late last year, 511 consultations were conducted on plots via the Orri App, a mobile application that identifies authorised holdings of the Orri, a protected mandarin variety.

Of these consultations, 113 corresponded to allegedly illegal plots which are now being checked by auditors from the Orri Mandarin Producers Association, the Orri Running Committee (ORC), according to a media release.

In the release, the Association of Orri variety producers (ORC) expressed its satisfaction with the reception of the new application among its members and the high usage it has already attracted.

The Orri App uses a GPS signal to identify Orri plots that have been sublicensed for production. It is thus a useful tool that helps ORC partners identify potentially irregular plots, in other words those that do not have necessary licence and are therefore infringing on their rights.

Results by province

Most of the plots detected via the app – 93% – are in the the Valencian Community. (The Valencian provinces of Valencia, Castellón and Alicante account for 53%, 37% and 3% respectively of the total.) However, there were also some detections in Murcia (2%), Andalusia (3%) and Tarragona (2%).

The ORC is promoting the use of the application in Murcia and Andalucía through telephone information campaigns as well as reinforcing the in-the-field detection of potentially irregular holdings of the Orri variety in these areas.

Legal action

The press release says that new cases are underway as a result of information obtained via the app. This legal action requires the cessation of the activity, destruction of the material, compensation according to the nature and characteristics of any operation that doesn’t have the required authorisation or a license from TEO (The Enforcement Organization, S.L.), publication of a press release about the seizure, as well as the adoption of measures designed to prevent further infringement.

The ORC said it considered that the period for voluntary compliance under the licensing system for this variety, which ended in April 2016, was ample and widely diffused in the media, thus there is no longer the possibility of legalising non-compliant plantations.

It said the Orri Mandarin Producers Association, spanning more than 400 Orri growers, will continue to monitor, promote and finance litigation to protect the Orri variety and to ensure it remains one of the mostly sought-after mandarins on the market, while also increasing appreciation of its delicious taste.