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Spaniards lead the way in online purchases

Spaniards lead the way in online purchases
Source: Infografía

The Spanish are shopping more online than their European neighbours, by up to two or three times, according to a report published by Infografia which analyses the impact of the pandemic on consumption habits. The report also shows that the majority of Spaniards have changed their attitudes to e-commerce as a result of the pandemic. Almost half of respondents (47%) stated that they now felt more comfortable shopping online to in person, which has led to 58% increasing their purchases through this channel. Over half of online purchases are made using smartphones, but this does not imply a lack of interest in protecting their data online. In fact, 58% stated that they pay greater attention to secure online payments systems than they did a year ago.

 

 

 

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Deputy Director General of FAO will be present at SHAFFE’s very first “Southern Hemisphere Fresh Fruit Trade Congress”

FAO Deputy Director General Beth Bechdol will be present at SHAFFE’s very first "Southern Hemisphere Fresh Fruit Trade Congress" © FAO
PRESS RELEASE

 

With the aim of bringing the fruit industries of the Southern and Northern Hemisphere closer together and to allow better planning for the coming year, SHAFFE will hold the first “Southern Hemisphere Fresh Fruit Trade Congress” on the 25th of March 2021, with the defining theme of “Keeping the world supplied” – a critical topic thrown into sharp focus in the context of the COVID-19 pandemic. The program of the Congress is now available online. In light of the ongoing International Year of Fruit and Vegetables declared by the United Nations (UN),  SHAFFE  is honoured to announce, that Food And Agriculture Organization of the UN (FAO) Deputy Director General Beth Bechdol will be opening the conference with a key note speech – on the importance of the Fruit industry to global agri-food systems.

 

3rd March 2021 – “We are more than honoured, to have secured such a high-level speaker for our conference, as this more than ever shows the importance of availability of fruit and vegetables as a key element to global nutrition and a healthy global society”, says SHAFFE president Mr. Charif Christian Carvajal M.  Next to FAO Deputy Director General Beth Bechdol, the program will include targeted market intelligence and discussion on trade flows and figures, crop trends and industry outlooks provided by experienced trade experts from all eight Southern Hemisphere countries – among them Mr. Nathan Hancock from Citrus Australia, Federico Baya from the Argentinian Blueberry Committee, Luiz Eduardo Raffaelli from Abrafrutas, Ignacio Caballero from the Chilean Fruit Exporters Association (ASOEX), Alan Pollard from New Zealand Apple and Pears, Ricardo Polis from ProCitrus Peru, Prof. Ferdi Meyer from the Bureau of Food and Agricultural Policy in South Africa and Carlos Maria Fraschini from Upefruy, Uruguay.

The conference will be held online in two different time slots, with the aim of facilitating the participation of representatives from different parts of the world. The first version will be at 11.00 a.m. (Central European time) to target Asian and Oceanian trade participants, while the second version will be at 5:00 pm (Central European time), to allow for the participation of North American, European and Latin American partners. During this congress, fresh produce professionals will have the opportunity to gather information on crop trends, production prospects and trade flows for the coming year, through the contributions from all SHAFFE members and market intelligence on consumer trends by the leading global research agency, IPSOS.

The Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE) was founded in the early 1990s as an exchange network for major Southern Hemisphere temperate fresh fruit exporters and growers. In total, its member countries represent an export volume of 11 million tons of fresh fruits, with a market value of 14 billion dollars, and a 25% share of the global produce export market.

During its almost 30 years of existence, SHAFFE has led important initiatives, such as establishing the exchange of data on key crops among its members, as well as organizing global membership forums, developing joint research initiatives, analysing and monitoring changes in procedures and policies in global markets, as well as providing instances of exchange and learning among its members.

In the digital age, which has been accelerated given the context of the Covid-19 pandemic and an increasingly complex global business environment, the members of SHAFFE have taken on the task of strengthening cooperation, through a more innovative format and closer collaborations, in such a way as to connect the fresh fruit industry of the southern hemisphere through the exchange of knowledge, facilitate access to markets and promote world fruit trade.

With a renewed Secretariat under the coordination of Ms Nelli Hajdu and a new presidency team led by Charif Christian Carvajal, who is marketing director Europe / Asia of the Chilean Fruit Exporters Association (ASOEX) in the role of president and Marta Betancur, representative from UPEFRUY in the role of vice president, SHAFFE is focused on strengthening the availability of resources for the entity, creating a supportive environment for the training of professionals in the fruit trade, developing closer collaborations with other similar industry trade associations, modernizing the exchange of information and communicating the role and contribution of SHAFFE to the global trade of fresh produce.

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Are virtual events the future?

Are virtual events the future? © yanalya, Freepik
 © yanalya – www.freepik.com

 

With many of the sector’s events going virtual this year due to the pandemic, marketers have had to be creative to keep their communications global and effective. Speaking to Fruitnet, The California Prune Board is one such body. Esther Ritson-Elliott, director of international marketing and communications, said: “Over the last 12 months we have pivoted our approach and how we network with the trade. Previously we would have attended events like the INC Congress and Food Matters Live in person, arranging face-to-face meetings with food industry professionals and showcasing the versatility of our premium prunes with chef demonstrations and sampling. Now we are tapping into the use of virtual exhibition stands to highlight the merits of California Prunes.”

As Ritson-Elliott and her team have been unable to travel to Dubai for last week’s Gulfood event, the Board used locally based representatives at its dedicated CPB stand, which is situated in the US pavilion in the Dubai World Trade Centre. Organisers have strict health and safety protocols in place, and the Board has adapted to fit the necessary measures by using video as a way to demonstrate the industry’s heritage and methods, as well as the nutritional benefits and versatility of California Prunes.

In contrast, the CPB’s participation in the International Nut & Dried Fruit Council (INC) conference last November was completely virtual, with over 500 attendees from around the world meeting online for the first time in the event’s history. In lieu of being there ‘in person’, the Board hosted a virtual 3D exhibition area, in which visitors could browse and connect online with CPB representatives. 

More recently the California Prune Board held a virtual trade and media seminar for over 60 participants from across China and Hong Kong. Following the postponement of a planned grower visit to China last year, it was an opportunity for the Board to build and develop relationships with buyers by highlighting the California Prune industry and the benefits of prunes for Chinese consumers.

Looking ahead to 2021, Ritson-Elliott believes that some of the adaptations the industry has made to their marketing strategies will remain, thanks to the success of video conferencing, home working and virtual networking. She said: “I think it will take a year or so before ‘in-person’ trade shows return to the same scale they were pre-pandemic, and we are expecting to use virtual platforms into 2022. Even then there are certainly elements that will become the norm, with many companies globally acknowledging the business and personal benefits of allowing employees the flexibility of working from home and the virtual meeting culture remaining as a way to reduce time spent travelling.”

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EU fruit & vegetable e-Commerce market study shows promising future for online sales

EU fruit & vegetable e-Commerce market study shows promising future for online sales

 

Freshfel Europe and the Scheme for the Application of International Standards for Fruit and Vegetables of the OECD have published the first  ever  extensive  study  on  fresh  produce  e-Commerce with  the title “Online  Sales  of  Fruit  and Vegetables in Europe”. The study explores the structure and regulatory challenges of selling fruit and vegetables online and analyses the format of existing web shops specialised in online sales of fruit and vegetables, their delivery model as well as compliance with the current EU regulatory framework for (online) marketing standards with multifaceted results.

While a big share of European fruits and vegetables online sales are conducted by online pure players and retailers with roughly 51% of all findings, surprisingly the study illustrated the growing share of agricultural suppliers with direct marketing to consumers. Freshfel’s Director Trade Policy and Business Development and co-author of the study, Nelli Hajdu remarks, that this study marks only the beginning of understanding  the  complexity  of this uprising outlet:  “The structure  of  the  online  landscape  is characterized by national shopping ‘traditions’ and trends, a challenge for creating a favourable regulatory environment. However, the impact of COVID-19 on market structure and consumer uptake is still to be examined in detail.”

Recently, online sales have become an important outlet for food products and the COVID-19 pandemic has accelerated this trend. As little was known about the online sales and distribution system of fruits and vegetables, Freshfel Europe teamed up with the OECD to explore the structure and size of the European online fruit and vegetable market as well as its compliance with existing regulatory requirements. To quantify the size of the market, seven sample EU Member States have been selected, to compare their organisational features (online-pure players/retailers, agricultural suppliers) as well as their distribution system (delivery vs. click-and-collect). The study also examined the verification of compliance with labelling requirements of Marketing Standard Regulation EU 543/2011.

For the first time ever the ground breaking study gave an accurate picture of the size and structure of EU e- Commerce suppliers. The study found that while the overall structure of online fruit and vegetable sales can be defined by its characteristic business format, either as an online-pure player, retailer or agricultural supplier, as well as by its distribution structure, this varies strongly at national level. For example, the German online fruit and vegetable market is mainly shaped by agricultural suppliers selling directly to consumers, while in Spain smaller local ‘Fruteria’ shops have gone online to expand their customer base. France stood out with a strong and established coverage of click-and-collect opportunities. Regarding market size, the online market shows a high range of fragmentation, however this doesn’t exceed 100 to 150 web shops per country, and is depending on the maturity of the market development at national level. Regarding the compliance with labelling requirements in the context of the Marketing Standard Regulation EU 543/2011, the rate highly diverged by operator and organisational structure.

While revealing promising signs for the future of online sales, this first study also revealed key questions, which  will  require  further investigation.  This includes  understanding  the characteristics  of  successful business models for  fruit  and vegetable online sales,  trustworthiness  and verification  of  information provided on websites and the overall uptake by consumers. These key areas for further investigation have become even more relevant as the Covid-19 pandemic continues to accelerate overall online food availability, especially fruit and vegetable sales, with urgent need for quantification. 

 

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HZPC launches Potato Days Live

HZPC launches Potato Days Live

The annual Potato Days are the leading event in the potato sector. Every year in November the event is organised by various companies, including potato breeder HZPC. This year, Wednesday November 4th 2020 is the day the Potato Days Live will take place at HZPC’s partners’ homes. The theme is Let’s connect! Professionals from the potato chain come together from all corners of the world to experience the latest potato varieties and to network. 

This year will be a special edition. Patrick Overwijk, communication manager at HZPC, said: “With Potato Days Live we present a new way to connect. A unique digital potato experience for all our growers, customers, partners and other potato professionals and enthusiasts. We come together in our virtual studio, talk about the latest developments, surprise our partners with inspiring presentations and of course we present our most important varieties”.

Wednesday November 4th, visitors of the Potato Days Live will be connected. At the digital event, speakers like Pedro Sousa (McDonald’s) and Gerard Backx (HZPC) will share experiences about the special time companies are going through because of COVID-19. They look for opportunities to support and strengthen each other. HZPC also allows its growers and partners to talk about how they can make a bigger contribution to the global food supply. Topics that come to the fore are: the relationship with potatoes and microbiomes, cooperation in the potato sector, potato varieties that can grow anywhere.

From anywhere in the world, potato professionals can participate in the event; time zones are taken into account and the event is translated into multiple languages. More information about the programme and registration can be found at www.hzpc.com/pd20.

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The time for citrus is upon us

The time for citrus is upon us

Global Citrus Congress Live, the new meeting point for the global citrus industry, will be held online at 3 pm CET on 5th November 2020. The event is a must for those who want to learn more about the international citrus business. 

Citrus is one of the biggest produce categories, but it has faced increased competition from other fruit and vegetables in recent years. Since the onset of Covid-19, however, demand has been booming. The virtual event will bring together leading players from the global citrus industry to identify and develop strategies to meet growing global demand. It will discuss how suppliers can maximise this opportunity and build a more sustainable industry. Global Citrus Congress Live presents the latest global production figures and track emerging consumer trends, identifying opportunities to sell more citrus in traditional and emerging markets.

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Virtually bursting with berry brilliance

Virtually bursting with berry brilliance

The leading conference for the soft fruit sector, the Global Berry Congress, has been given a new date online on 10th December 2020. As the essential meeting point for the international soft fruit industry, Global Berry Congress Live offers anyone working in the fresh berry supply chain a valuable chance to connect with key players in the category.

The event delivers the same programme of interviews, discussions and presentations, as well as providing the same opportunities to connect and interact with other delegates, speakers, exhibitors and sponsors.

http://www.berrycongress.com/

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Macfrut looks to the future

Macfrut looks to the future
PRESS RELEASE

 

The 37th edition of the International trade fair for the fruit and vegetable sector is scheduled to be held from 4 to 6 May at the Rimini Expo Centre. Melon will be the key product, with Sardinia as the Partner Region and an international focus on Central Asia. One of the novelties will be the Spices & Herbs Global Expo exhibition.

 

Cesena, 14 October 2020 – Macfrut looks to the future with optimism. In order to meet the expectations of its target audience, the international trade fair for the fruit and vegetable sector is set to take place in May 2021 as a major face-to-face event, hoping that the Covid-19 emergency will be over by then: the 37th edition of Macfrut is scheduled to be held from 4 to 6 May 2021 at the Rimini Expo Centre.

Melon will be the event’s key product, symbolising the quality of Italian fruits and vegetables, and will be discussed and promoted during a series of events involving buyers and visitors.

The Partner Region will be Sardinia, a region where the fruit and vegetable sector significantly increases the total value of domestic agricultural production (23%).

Alongside these novelties, the new exhibition project, the Spices & Herbs Global Expo, which was put on hold due to the Covid-19 emergency, will be resumed. It is the first exhibition in Europe dedicated to the world of spices, officinal plants and aromatic herbs, which is set to become a global meeting point for producers, technicians, researchers, traders and processors. It will be complemented by an extensive programme of conferences and dedicated events, including the presentation of the Observatory on spices and officinal herbs, created as a result of the partnership between Cesena Fiera and ISMEA (Institute of Services for the Agricultural Food Market).

There will be an international focus on “Fruits and spices along Marco Polo’s route”, and the emerging markets of the Far East will be in the spotlight, especially those of Central Asia and of the Indian Ocean, where fruit, vegetable and spice sales are growing rapidly.

The first initiatives to promote Macfrut 2021 internationally will take place in Central Asia – specifically in Uzbekistan and Azerbaijan – which, in this first phase, will be in digital mode. Presentations are also scheduled in South America (Colombia, Chile, Cuba and Peru), Africa (Zambia) and, in particular, in China, with which we will continue our partnership established during Macfrut Digital. Once again, the ICE Agenzia – Italian Trade Agency offices around the world and Macfrut’s network of foreign agents will play a strategic role.

The commitment to digitisation also continues. In fact, two of the main Forums of Macfrut 2021 will be hosted on a digital platform as well, as in the recent edition of Macfrut Digital. Two events will be held both face to face and online: the Acqua Campus, showcasing innovations in irrigation, and Macfrut Field Solution, dedicated to cutting-edge technologies for the horticultural sector, with a special focus on melons. The other two main focus sessions of Macfrut, instead, will take place in the traditional format: the Biosolutions International Congress, dedicated to the biostimulant and biocontrol industries, and the Greenhouse Technology Village, dedicated to greenhouse horticulture innovation.

With this road map in mind, the President of Macfrut, Renzo Piraccini, is optimistic: ‘Although the current situation calls for caution,’ he says, ‘we are convinced that in May 2021 we will have the right conditions in place to hold a major event, which is something the fruit and vegetable industry really needs. If this is not the case, we have prepared alternative options that we will take into consideration, in a very pragmatic way, together with our exhibitors.’ 

Macfrut Digital between 2020 and 2021

The outcome of the first trade fair for the fruit and vegetable sector held on a digital platform was positive. Despite some difficulties in the initial phase, the numbers speak for themselves: 32,212 participants during the three-day event, with 18,164 individual professional visitors and 219,524 pages viewed.

It recorded a large number of foreign participants: 49% of visitors were from abroad representing 152 countries, of which 60% from Europe, 12% from North Africa, 10% from Sub-Saharan Africa, 6% from the Far East and Australia, and 4% from North America, Russia and Eastern Europe. A total of 600 buyers registered on the platform, 4,492 B2B meetings were requested, and 3,840 messages were sent via the “Write to us” button.

The exhibition halls most popular among visitors were Production and Trade (8,421 visitors), the International Halls (5,203), Machinery and Systems (3,424), Packaging (3016) and Plant nurseries (2,200).

An interesting figure is the number of visits: 52.5% through mobile devices and tablets, 47.5% through desktop computers.

The Macfrut Digital project will be repeated, packed with new content, from 28 to 30 September 2021 in parallel with another global event: the International Asparagus Days.

Therefore, Macfrut continues to take a digital approach to be integrated with the “traditional” trade fair format.

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Banana Time will be held online on October 5-8

Banana Time will be held online on October 5-8

 

The XVII edition of the international Banana Time conference will address the challenges of the banana sector from October 5 to 8. Organised by the Association of Banana Exporters of Ecuador (AEBE), the event will cover a strategic agenda that aims to strengthen productive capacities to improve the competitiveness of this industry.

Participants will have unlimited access to conferences, exchanges of experiences, commercial exhibitions and business roundtables on topics such as: financing for sustainable development, blockchain strategies, actions in the face of the health emergency, plans and prospects for commercial investment, among others.

“We reinvent ourselves as an association and we have built an event of international stature that responds to the current needs of producers, exporters, suppliers; This meeting will allow us to exchange views with global markets. Ecuador is the largest banana exporter in the world due to its high quality, therefore we want to strengthen a sustainable production chain that allows us to open up more opportunities for everyone to benefit the national economy,” said Marianella Ubilla, president of the AEBE.

The AEBE works constantly to generate better competitive conditions that favour all actors in the value chain, promoting greater technology in order to achieve certifications that support the high standards of Ecuadorian bananas.

“Our objective is to gain a greater international market, for this, structural improvements in the productive conditions of the farms must be implemented, promote greater agility in procedures, generate sources of financing … Every day we face great challenges, therefore as an industry we must respond with resilience Unit. The convention will make it possible to capitalize on national and international experiences that promote the construction of a long-term sustainable vision,” said José Antonio Hidalgo, director of the association.

Banana Time is the name of the XVII International Banana Convention that will bring together the main national and international players in the industry. To participate in the event, a secure and reliable platform has been implemented: www.bananatime.ec

TAGS: Banana Time, conference, online, Ecuador, banana

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Official launch of Asia Fruit Logistica ON

Asia Fruit Logistica ON and Asiafruit Congress ON were launched digitally on 30th September. The event, streamed worldwide, presented exciting new elements of each online event to be held on 18–20 November 2020. Asia Fruit Logistica ON will feature a new platform to facilitate business matching, create new connections, organise formal business meetings and allow users to discuss deals, and plan for the season ahead. Asiafruit Congress ON will focus on the impact of the Covid-19 crisis on the market in Asia and look forward to the new business opportunities across the region in 2021, were also shared.