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Spring Sunshine Mandarin Variety Producers Association established

Spring Sunshine Mandarin Variety Producers Association established
© Alexandra Sautois, Eurofresh Distribution

 

Following the success of its predecessor, the Orri Running Committee (ORC), an association has been created to protect the Spring Sunshine variety. As in the case of the ORC, the new Association of Producers Spring Sunshine Running Committee (SRC) is a non-profit association whose main objectives are the control, defence, and promotion of an exclusive variety of premium mandarin.

Although the legal production of Spring Sunshine in Spain is still in its infancy, as it is only the second campaign since the regularisation and sale of new sub-licenses began, the marketing of the fruit has been a success this campaign, reaching record prices of above €0.80/Kg in the field. Its excellent product quality has attracted the attention of new distribution chains that have been fascinated by the unique flavour of this mandarin, considered by many to be the best on the market.

The promotion of this exceptional variety began in April 2018, when it was first presented to the public. Since then demand has risen exponentially, with more than 250,000 plants of the Spring Sunshine variety already licensed, exceeding the 500 hectares authorised in Spain.

The SRC has already initiated contacts with some of the main European distribution chains and, through different campaigns, will inform them about the extraordinary intrinsic qualities of the variety, in addition to advising them on its correct identification and labelling.

Meanwhile, the SRC has also reached collaboration agreements with technical experts, universities and research centres to obtain specific cultivation protocols that help its associates to improve production techniques and thereby maximise yields.

In the fight against varietal piracy, which has been targeting the Spring Sunshine variety due to its high value within the mandarins of its category, the SRC will carry out multiple audits control, supervise the identification system of the variety to guarantee legitimate origin, and implement a geolocation system for all farms with licensed production, among other actions.

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Good start to Ciaculli late mandarin campaign in Italy

Good start to Ciaculli late mandarin campaign in Italy

Palermo’s Ciaculli tangerine has got off to a promising start. With the season running from January to March, president of the variety’s consortium Giovanni D’Agati said in ItaliaFruit News, “We are distributing between 40,000 and 60,000 kilos a day. These are both traditional and organic. The 2019 season started very well, with excellent quality and attractive sales prices. Compared to the last campaign, there are smaller sizes, but the response of our retail customers is always very positive. Italians, in particular, are rediscovering the traditional luxury of the late Ciaculli Mandarin, which offer above all its unmistakable aroma and fragrance. Moreover, the presence of seeds is an added value because it respects our tradition.”