Photo: Whole Foods Market
North American retailer Whole Foods has developed an exclusive third-party-certification programme called Sourced for Good which is aimed at allowing customers to choose products that support workers, communities and the environment. Over 100 products will carry a special “Whole Foods Market – Sourced for Good” label, including various vegetables, seafood and flowers. The programme includes products certified by internationally recognised organisations such as Fair Trade USA, the Rainforest Alliance, Fairtrade America, the Fair Food Program and the Equitable Food Initiative. The initiative comes in response to a report that 81% of US consumers welcome ways to easily identify responsibly sourced products.
The retailer said more products would be added going forward, allowing the programme to benefit more farms and producers, workers and their communities. Karen Christensen, senior vice president of merchandising for perishables at Whole Foods, said: “Our Sourced for Good products not only are good, they do good. Our commitment to equitable trade has funded numerous community projects, from dental clinics to housing facilities to student scholarships to bird sanctuaries. By purchasing select products, customers help us in our goal to make a difference.”
This year GLOBALG.A.P.’s consumer-facing initiative, the GGN label, is turning 5 and to celebrate this anniversary, a virtual live event is being held on 27 April 2021. There will be a look-back on the great achievements in the aquaculture and floriculture sectors and details of the label’s vision and exciting new projects for the coming years will be shared.
The GGN label promotes certified and responsible farming and wants to make this visible to consumers as a guide to responsible choices in their daily grocery shopping. Consumers have one shopping list and are looking for consistent orientation among different product categories in their daily grocery shopping trips. For this reason, GLOBALG.A.P. has decided to move from scope-specific labels to one uniform label for all categories.
The GGN label value proposition “certified, responsible farming and transparency” is highly relevant to consumers and plays an active role in their purchasing choices. This is why we have decided to improve how we communicate our value proposition so that it will be instantly and intuitively understandable in the context where purchasing choices are made: split seconds in the hectic rush of everyday life.
Fruits and vegetables represent a key component of consumers’ grocery baskets, which is why GLOBALG.A.P. wants to give consumers the option to make a responsible choice in the most important fresh-farmed product categories. As such, the GGN label will be extended to the agriculture scope, starting April 2021.
Sign up for the virtual unveiling event hosted by GLOBALG.A.P. experts. Participation is open to all interested parties and free of charge.
The New GGN Label Unveiling Event
Online event on 27 April 2021, available in two sessions:
- Session 1: 10 a.m. – 11 a.m. CET (English)
- Session 2: 3 p.m. – 4 p.m. CET (Spanish)
Each session consists of two parts:
- Unveiling of the new GGN label
Find out all you need to know about the new GGN label with
Kristian Moeller (Managing Director GLOBALG.A.P.)
Federica Berardo (Director Marketing Operations GLOBALG.A.P.)
More speaker details to be announced
- Questions and answers
The American Society of Agricultural and Biological Engineers (ASABE) has recognised Sinclair’s EcoLabel and Large Label V6 in its 2020 AE50 Outstanding Innovations Award. The ASABE AE50 awards honour the year’s most innovative designs and engineering in the food and agriculture industries.
The Sinclair EcoLabel offers fresh produce suppliers a sustainable labelling option that meets the European packaging standard for compostable and biodegradable packaging (EN13432:2000).
Sinclair’s director of R&D, Scott Howarth, said, “We are pleased and excited to be recognized by ASABE. Sinclair is committed to providing the fresh produce industry with innovative solutions with a focus on sustainability. As with all Sinclair labels, Sinclair EcoLabel is made from food-safe materials, meeting FDA and EU regulations and is supplied on Sinclair EcoLiner backing paper, which is also certified compostable.”
The entire label construction – adhesive, face stock and inks – is certified compostable by TÜV Austria under OK Compost–Industrial and Seedling certifications. Sinclair’s Large Label V6 (LLV6) system is designed to label larger fruits and vegetables at high speed. Ideal for products such as watermelons, pumpkins and squash, the new LLV6 uses hit-on-sight technology to gently apply labels.