Holland-based market leader in the fruit and vegetable sorting business, Greefa, has taken a big step into the Italian market, by setting up a new company in North Italy – the epicentre of Europe’s apple production.
In a press release, Greefa director Jan Nijland said the move was a logical step for the company, “as Italy has been a very important market for our grading and packing installations over half a century.”
North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.
The new company, Greefa Italia, is a 100% subsidiary of Greefa, and its ultra-modern building – located in Lana in the Bolzano/South Tyrol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.
The establishment also houses the talents of a highly skilled team of technical and commercial staffers. Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.
Since its inception in 1940, Greefa has grown from a small family business to a world market leader. Its installations, measuring systems and software are all developed in-house.