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New and unique varieties of fruits and vegetables in Fresh Agromashov

דלעת כחולה- קרדיט יחצ אוריגן

A retrospective Fresh-Agro exhibition, to be held at the Tel Aviv Exhibition Grounds at the end of June, will present a wide range of new and unique varieties of fruits and vegetables that will soon reach the success of all of us. So what’s new this summer in the fruit bowl?
‘Origene Seeds’ will present the unique development of all that was released this year – the Blue Pumpkin. It is unique in the color of the gray-green shell, and is suitable for cooking and soups. It also has a strong taste (a regular pumpkin has almost no taste without spices), and it excels in a long shelf life.
In the exhibition you can also watch a special type of watermelon. Further to the development of a charming watermelon, weighing up to 10 kilograms, and the little watermelon Anna, the newest species came to the medium-sized, 6-kilogram Hoya for relatively small families.
You will also find a brand new and refreshing Melon called ‘fresh dew’. Its uniqueness – high sweetness and long shelf life. The color of his shell is gray and white, and its cover is green, unlike the normal orange float.
‘Hazera’ company will introduce a new Aromato cucumber: a high quality Japanese cucumber, nigis and tasty, and something new and interesting – Dora’s tomato, which peels easily with a peeler, just like a cucumber or carrot. The DORA is a large and uniform egg-shaped tomato (rome), very smooth, bright red and with an unusually high lycopene. Another new development of the company – Angel Hotel, pineapple type, tasty and very sweet.
‘Zeraim Gedera Syngenta’ will introduce a new type of watermelon known as sweet dawn, which will provide fruit before the summer begins, and a new and unique pepper species, resistant to small soil worms that attack the roots of the bush.
Haim Allouche said about all the new products that: “We are excited every year to re-offer the new fruits and vegetables in the market. We believe in Israeli agriculture and want to empower it. We invite the general public to come and participate in the exhibition and hear from industry leaders how to reach agricultural solutions and see the latest developments in the field. Come to see the Israeli agriculture industry as a model and we are here to show this model”.

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MedFEL 2017 pledges to attract 120 international buyers

MedFEL is due to take place on 25‐27 April 2017 at the Parc des Expositions in Perpignan.MedFEL is the only international fruit and vegetable event taking place in France. For three days. The international business gathering of the  sector will shine the spotlight on potatoes and sweet potatoes.

MedFEL 2017 is due to take place this April 25 to 27 at the Parc des Expositions in Perpignan. Organised by Sud de France Développement and the Occitanie/Pyrénées‐Méditerranée region, the international business gathering of the fruit and vegetable sector will shine the spotlight on potatoes and sweet potatoes.

MedFEL is the only international fruit and vegetable event taking place in France. For three days, Perpignan becomes the Mediterranean’s agricultural capital. Its main goal is to combine the entire French F&V offering with those of other countries around the Mediterranean (Spain, Italy, Tunisia, Morocco etc.).

MedFEL is strengthening its pivotal role in developing the fruit and vegetable business in the international arena by scheduling even more B2B meetings. In 2017, Sud de France Développement plans to redouble its efforts to recruit international buyers, targeting a contingent of 120 buyers from across the globe. Selection of these buyers will be consistent with the entire MedFEL offering. 6,122 visitors converged on Perpignan for the fair’s 8th edition along with 246 exhibitors from the Mediterranean basin, generating a total of over 2,948 B2B meetings.

For this 9th edition, MedFEL is debuting some major innovations: The organic fruit and vegetable offering, including products awarded an official quality label, is significantly larger and will be promoted more effectively by means of dedicated signage and presentations.

MedFEL is extending its harvest forecasts for French and in some cases European crops, covering a high proportion of overall production. In addition to the outlook for apricots, melons and peaches, this year will feature harvest forecasts for cherries, plums, grapes,

strawberries, carrots, leeks, potatoes, tomatoes and cucumbers.

On day 3 of the fair, MedFEL is placing its expertise at the service of exhibiting businesses by organising a job dating event. In collaboration with the region’s main training schools, companies can meet a selection of candidates whose profiles match the sector’s


MedFEL will also adopt a more ambitious format by integrating more digital technologies; the aim is to showcase innovations from exhibiting businesses and bring more interactivity to the MedFEL debates on issues facing the fruit and vegetable sector.

MedFEL takes place in the Occitanie/Pyrénées Méditerranée region, France’s 2nd largest ’farming region both geographically and by the number of businesses and jobs. It is also the 2nd largest for fruit production with 19% of the country’s available land, 4th largest for vegetable production with 10% of land and 2nd largest for seed production with 24% of land. MedFel aims to bring together the entire

French fruit and vegetable sector, while remaining a top quality business convention but on a people sized scale. MedFEL is continuing the MedFEL Tech adventure in order to anchor the event around upstream production. It has set itself the target of opening up more sales outlets for exhibitors by improving recruitment of international buyers both quantitatively and qualitatively, while at the same time ensuring that meetings are organised optimally.