Credit: Business Standard
Indian online retailer Flipkart and its major stakeholder Walmart have invested in fresh produce startup, Ninjacart. Ninjacart connects fruit and vegetable growers with retailers and food service operators via its technology-integrated supply chain. The new partnership is intended to grant Indian retailers and consumers better access to high-quality fresh produce, while also supporting farmers.
The agreement will enable direct sourcing of fresh produce for Walmart India’s Best Price B2B cash-and-carry stores and Flipkart’s online grocery business Supermart. At the same time, it will also allow Ninjacart to expand its customer base, reach new cities and gain exposure to global best practices to enhance the efficiency of the local fresh produce ecosystem.
Nijacart currently operates over 200 collection centres and 1,200 warehouses across India, handling in excess of 1,400 tons of fresh produce per day, a volume that has doubled in the last four months.