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VI.P focuses on technology in service of quality

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

Technology in service of quality: this is the great innovation that VI.P, the Association of Fruit and Vegetable Cooperatives of Val Venosta, presented at Fruit Logistica 2016 in Berlin.

“Last November,” said VI.P director Josef Wielander, “the GEOS cooperative commissioned a new, cutting-edge automatic warehouse, which will join the two others already in operation, MIVOR and TEXEL, and which will make it possible to optimise apple processing to the highest degree through complete automation of all processes, particularly passage through the calibration, treatment and packaging stages to ensure the high quality and freshness of the apples and allow more product categories to be managed simultaneously at a 5,000 ton capacity.”

Considerable volumes to back up a positive season

“The first months of sales,” said sales manager Fabio Zanesco, “have confirmed the anticipated results, with a good quality-price ratio. In fact, over recent days we have commenced sales of Pinova, which always garners more interest from Italian and European clients and consumers and which we expect to be available from the beginning of the season.”