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Fresh Produce India to be held online in 2021

Fresh Produce India to be held online in 2021

Fresh Produce India is enhancing its digital format in 2021. New networking tools mean visitors can load their own profile to connect and interact with all attendees via live video and private chat messaging before, during, and after the event. The event takes place on 22 April 2021.  A top-quality programme of live interviews, discussions, and presentations will bring visitors the best insight on the biggest trends in India’s fast- growing fresh fruit and vegetable business.

This includes information on fresh opportunities for imported fruits, along with a look at how online channels are providing new and exciting consumer-direct options for promoting products and brands in India. The programme also examines new investments in India’s own fresh fruit and vegetable production and supply chain technologies. All sessions will be fully interactive and speakers will be on-hand to answer questions during and after their sessions.

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Are virtual events the future?

Are virtual events the future? © yanalya, Freepik
 © yanalya – www.freepik.com

 

With many of the sector’s events going virtual this year due to the pandemic, marketers have had to be creative to keep their communications global and effective. Speaking to Fruitnet, The California Prune Board is one such body. Esther Ritson-Elliott, director of international marketing and communications, said: “Over the last 12 months we have pivoted our approach and how we network with the trade. Previously we would have attended events like the INC Congress and Food Matters Live in person, arranging face-to-face meetings with food industry professionals and showcasing the versatility of our premium prunes with chef demonstrations and sampling. Now we are tapping into the use of virtual exhibition stands to highlight the merits of California Prunes.”

As Ritson-Elliott and her team have been unable to travel to Dubai for last week’s Gulfood event, the Board used locally based representatives at its dedicated CPB stand, which is situated in the US pavilion in the Dubai World Trade Centre. Organisers have strict health and safety protocols in place, and the Board has adapted to fit the necessary measures by using video as a way to demonstrate the industry’s heritage and methods, as well as the nutritional benefits and versatility of California Prunes.

In contrast, the CPB’s participation in the International Nut & Dried Fruit Council (INC) conference last November was completely virtual, with over 500 attendees from around the world meeting online for the first time in the event’s history. In lieu of being there ‘in person’, the Board hosted a virtual 3D exhibition area, in which visitors could browse and connect online with CPB representatives. 

More recently the California Prune Board held a virtual trade and media seminar for over 60 participants from across China and Hong Kong. Following the postponement of a planned grower visit to China last year, it was an opportunity for the Board to build and develop relationships with buyers by highlighting the California Prune industry and the benefits of prunes for Chinese consumers.

Looking ahead to 2021, Ritson-Elliott believes that some of the adaptations the industry has made to their marketing strategies will remain, thanks to the success of video conferencing, home working and virtual networking. She said: “I think it will take a year or so before ‘in-person’ trade shows return to the same scale they were pre-pandemic, and we are expecting to use virtual platforms into 2022. Even then there are certainly elements that will become the norm, with many companies globally acknowledging the business and personal benefits of allowing employees the flexibility of working from home and the virtual meeting culture remaining as a way to reduce time spent travelling.”

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Official launch of Asia Fruit Logistica ON

Asia Fruit Logistica ON and Asiafruit Congress ON were launched digitally on 30th September. The event, streamed worldwide, presented exciting new elements of each online event to be held on 18–20 November 2020. Asia Fruit Logistica ON will feature a new platform to facilitate business matching, create new connections, organise formal business meetings and allow users to discuss deals, and plan for the season ahead. Asiafruit Congress ON will focus on the impact of the Covid-19 crisis on the market in Asia and look forward to the new business opportunities across the region in 2021, were also shared.

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Explore Hazera’s latest product range during online Experience Days

Explore Hazera's latest product range during online Experience Days
PRESS RELEASE

 

22-24 Sept. 2020 – Hazera have enjoyed welcoming customers to their annual open days for many years, but this year, owing to the current Covid-19 situation, Hazera will offer a unique three-day, digital programme. This being organised in close cooperation with the company HM.Clause.

During this digital event, they will show and discuss their latest product range, on 22-24 September 2020, from 9 a.m. Go to www.hazera-events.com.

Onion – High yield, high quality!

In the onion portfolio, they are presenting a newest variety 37-222. This is an extra long day red onion with the golden combination of very high yield and high quality suitable for long storage. A newest yellow onion in the long day segment is 37-117 and it has an excellent bulb and storage quality, with firmness and high yield potential.

Power to the leeks

New to their existing leek portfolio they present a new yield booster 33-2580. This highly productive hybrid combines an attractive dark green leaf with an excellent, uniform yield positioned for late summer and autumn harvest.

Brassicas – Reliable quality in a changing environment

The environment and consumer preferences change continuously and Hazera’s breeding offers solutions to these varying market needs with their new and established varieties. Join to discuss how they create value.

Tomato

Rendera is the latest variety from the high tech tomato breeding programme. It is an early cluster tomato, up to 14 days earlier than the reference varieties. It has beautiful, healthy green parts and has a great storability.
Sensera is a new, innovative and tasteful cluster tomato with an attractive red color. It’s the only tomato with natural handle, which means less plastic and packaging is needed.  

Watermelons – Quality all the way

Through offering solutions in size ranges to both growers and shippers, retailers can offer excellent watermelons of convenient sizes according to the market needs. Varieties such as Lynx have already set a new standard for the consumer: a small sweet and crunchy watermelon that brings excellent eating qualities from long distance and keeps well in the fridge.

We will feature solutions to the grower with a New Generation of Quality aiming for healthy crops with a new pipeline of watermelons.

HM.Clause

HM.Clause will present an assortment of their best crops, including broccoli, carrot, cauliflower and several tomato specialties.

The broccoli range will be highlighted with Babilon, a main season hybrid with uniform maturity for concentrated harves. It has firm heads with a nice dome shape.
 

In tomato they have a very broad breeding program, adapted to meet the requirements of dedicated growers, supply and consumers in large parts of the world. This season they will  highlight Diletto, their new Albenga type. This variety produces an excellent yield and has a very good tolerance to Blossom End Rot.

The new Nantaise variety Polydor, a Priam type, will be presented. This variety shows great qualities for storage, slicing and direct sales to fresh markets from end of July onwards. It combines smooth skin with very strong roots and the healthy foliage is a benefit for organic production.

HM.Clause is proud to showcase the diversity of their brassica breeding innovations. In white cauliflower new variety HMC33833 brings an early season option with excellent curd quality and strong performance in hot conditions. In the Romanesco range they bring high-quality, attractive curds in a variety of colours.
The newest innovation is HMC33919 bringing an ORANGE Romanesco to the market. With a strong adaptability and high quality color and curd – it is in high demand from growers, retailers, and consumers. 

From this year, HM.CLAUSE offers their customer corn salad seeds treated with a biofungicide (Mycostop®). One of the advantages of this agent is not to generate residues while having a good efficiency against pathogenic fungi. This innovative process contributes to the implementation of good practices at the grower level for a sustainable agriculture and more respectful of the environment.

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Fruit Attraction 2020 goes digital

Fruit Attraction 2020 goes digital © Eurofresh Distribution
Stand of Freson de Palos, Fruit Attraction 2019 © Eurofresh Distribution

 

The 12th edition of Fruit Attraction will be held digitally. This is the outcome of a meeting of the Fruit Attraction Organising Committee yesterday. The digital event is made possible thanks to a new and advanced technological platform placed at the service of the international fruit and vegetable professional community: Fruit Attraction LIVEConnect. The next face-to-face edition of Fruit Attraction, organised by IFEMA and FEPEX, will be held from October 5 to 7, 2021.

This decision is the result of months of exhaustively monitoring and assessing the development of the situation around the world, the unpredictable evolution of measures to control the pandemic in the different countries in the coming weeks, and the ever permanent will to address sensitivities and the needs of the entire Fruit Attraction exhibition community.

The Organising Committee has recognised the efforts made by IFEMA during these months to keep pace with the developing situation and ensure the necessary protocols were implemented at its facilities to guarantee maximum safety, hygiene and commercial productivity. The Committee, chaired by Jorge Brotons, president of FEPEX, has announced its commitment to holding the next face-to-face edition in 2021 from October 5 to 7.

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Global Citrus Congress goes Live

Global Citrus Congress goes Live
© Global Citrus Congress

 

Global Citrus Congress Live is a must for those who want to learn more about the international citrus business. The new online event takes place on 5th November, and focuses on the major developments in the citrus category.

Citrus is one of the biggest produce categories, but it has faced increased competition from other fruit and vegetables in recent years. Since the onset of Covid-19, however, demand has been booming. How can suppliers maximise this opportunity and build a more sustainable industry?

Fruitnet Media International and the World Citrus Organisation have joined forces to organise the first ever Global Citrus Congress Live, a virtual event bringing together leading players from the global citrus industry to identify and develop strategies to meet growing global demand.

Global Citrus Congress Live presents the latest global production figures and track emerging consumer trends, identifying opportunities to sell more citrus in traditional and emerging markets.

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Cool Logistics Global 2020 to go ahead as a live virtual event

Cool Logistics Global 2020 to go ahead as a live virtual event

After much consideration and in consultation with key stakeholders, the 12th Cool Logistics Global conference will now run as a full feature live virtual event from 13-15 October 2020. The planned in-person event due to take place aboard the SS Rotterdam, Netherlands is now postponed until spring 2021 with preliminary dates of 18 – 19 May 2021.

Rachael White, Cool Logistics Director, said, “Nothing beats the power of a face to face meeting. Under current circumstances, however, with limits on the number of people allowed to physically gather, plus corporate travel bans, we would not be able to deliver the onsite, in-person global event experience to the standards that the Cool Logistics community rightly expects.  We are also committed to delivering carbon-neutral events and that simply would not be possible with the procedures needed to safely host an onsite conference and exhibition.” 

 “With the decision taken to now hold a live virtual event, we are able to deliver the same high-quality and insightful debate, discussion and networking in a safe manner to our attendees wherever they are in the world, without the worry of international travel. Our theme for this year is ‘Redesigning the Cold Chain: Imagine, Transform and Rebuild’ and as always we are pleased to host sessions from the industry leaders and thinkers who are active in the global cold supply chain. With the support of our host Port of Rotterdam, together with key sponsors and supporters including Fruit Logistica, AgroMerchants Group, Kuehne + Nagel,  Emerson, Mundo Maritimo and World Cargo News, we look forward to serving the Cool Logistics global perishables trade community and indeed reaching new audiences in the virtual world,” she continued.

 Now in its 12th year, Cool Logistics Global conference is the leading event for logistics, shipping and supply chain professionals focusing on perishable cargoes. This year’s event is hosted by the Port of Rotterdam and with over 20 speakers already confirmed, attendees can expect a broad agenda encompassing all aspects of the cold supply chain, set against the backdrop of the COVID-19 pandemic. “COVID-19 has severely tested the resilience of the supply chain and demonstrated that logistics really matters and now more than ever, the international cold chain community needs to connect, communicate and collaborate. Our 2020 live virtual event will provide the opportunity to welcome back both our established Cool Logistics Global community but to also welcome new colleagues to join our discussions”, concluded Rachael White.

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Interpoma 2020 is changing format and going digital 

Interpoma 2020 is changing format and going digital 

                                                                                                                                                                                          Press release

Interpoma 2020, the international fair dedicated to the world of apples planned for the coming November in Bolzano will be presented in a new hybrid format, which will see events both in digital format and in physical presence. “Interpoma Connects 2020: Digital Days for the Apple Economy”, which is the name of the appointment, will take place 19 and 20 November, while the traditional physical exhibition will be moved to 2021. The decision was made by the Board of Directors of Fiera Bolzano after having conducted a survey among the international public and was of the opinion that the distinctive international character of Interpoma was therefore potentially compromised due to the present and future international travel restrictions.   

Bolzano, 5 August 2020 – Interpoma 2020 will be changing look and become “Interpoma Connects 2020: Digital Days for the Apple Economy”, two days of events and webinar. The new format which will replace the “traditional” fair the 19 and 20 coming November foresees the traditional international Congress “Interpoma Congress” available  both online and in person, “Interpoma Future Hub”, a digital platform for the promotion of international start- and scaleups, and new events as “Interpoma Business Match”, a virtual matchmaking platform for companies and customers in collaboration with EEN (European Enterprise Network) and the Chamber of Commerce of Bolzano. The “traditional” fair, with the exhibits will be held next year, from 4 to 6 November 2021. 

In the last few years Fiera Bolzano, along with the collaboration of customers and partners, has invested a great deal in the internationalization of Interpoma reaching during the 2018 edition, 20,000 visitors and 460 exhibitors from 74 and 24 countries worldwide. This is precisely what led to the decision of transforming the 2020 format and moving the “Classical” fair to 2021 so as not to compromise this important and essential component of internationalization of the event due to the many widespread international travel restrictions.

“Over the years we have done everything possible to give Interpoma an international aspect together with our partners and customers. At the end of the day this element is crucial. However, the international character of Interpoma is also essential in the world of apples where South Tyrol is a leader on the world market. Hence the decision for a new, internationally accessible digital format” – states Armin Hilpold, President of Fiera Bolzano.

“The Covid-crisis has proved that nothing can replace physical encounters when it comes to business relationships. However, it is in these particular times that our new concept hybrid event formats enable us to remain active in the international business community and to connect our exhibitors with their clients” – concludes Armin Hilpold. 

The appointment therefore is online the 19 and 20 November 2020 with “Interpoma Connects 2020: Digital Days for the Apple Economy”, and, for those who wish also at Fiera Bolzano for “Interpoma Congress”. 

For more information

www.interpoma.it