Posted on

Veggie sticks in convenient packaging at Bejo

Bejo's stand at Fruit Logistica focused on 6 concepts around the theme ‘Taste, Health and Convenience’: Coolwrap, Delicioni (fresh onion), Kohrispy (kohlrabi sticks), Cool Carrot Candy (snack carrots), Veggie corner and organic seed.

Bejo’s stand at Fruit Logistica focused on 6 concepts around the theme ‘Taste, Health and Convenience’: Coolwrap, Delicioni (fresh onion), Kohrispy (kohlrabi sticks), Cool Carrot Candy (snack carrots), Veggie corner and organic seed.

After good results in the Netherlands, Coolwrap (a flat cabbage suited to various uses e.g. wraps) will be introduced in Denmark and Sweden over this year. Delicioni is a crispy, juicy onion which was introduced in South Europe two years ago and will expand to more European markets this year.

Snacking is a key food trend which Bejo wants to dive into with its tasty, sweet Kohlrabi sticks (of the new variety Konan), a product already well-known in Germany, and its snack carrots, known as Cool Carrot Candy, which are already retailing in the Dutch market through Albert Heijn.

Bejo’s approach is to offer all the new convenient concepts to producers so they can improve sales to retailers in their own countries, in some cases with the aid of taste consumer panels.

In line with the convenience trend, Bejo´s Veggie corner offers a range of vegetables to make consumers’ lives easier and healthier. Along with carrots and Kohlrabi, The Veggie corner also contains Krunchelly celery sticks.

CVA
Photo: Bejo Veggie Corner

Posted on

Celery, parsnip the seeds to Tozer’s success

After last year’s successful launch of the Flower Sprout –  a small green and purple sprout with curly leaves – throughout Europe, particularly in the UK and Scandinavian markets, Tozer Seeds is looking for new business opportunities in the US, Australia and New Zealand.

Tozer Seeds has long been a European market leader in celery and parsnip varietal development and now this British vegetable breeding company is looking for new markets in which to introduce these crops.

Additionally, after last year’s successful launch of the Flower Sprout –  a small green and purple sprout with curly leaves – throughout Europe, particularly in the UK and Scandinavian markets, the firm is looking for new business opportunities in the US, Australia and New Zealand.

“Sales are performing well – duplicating turnover each year – so this will be the year of the Flower Sprout,” UK sales director David Rogers said. To support the international expansion of this fresh product,

Tozer Seeds is preparing a global campaign of Kalettes (the name for Flower Sprouts in the US), to be available in September.

CVA

Posted on

Upsurge in international demand at Alimentaria 2016

Alimentaria Barcelona, Spain’s biannual food and drinks fair, is becoming more international.

Alimentaria Barcelona, Spain’s biannual food and drinks fair, is becoming more international. Organisers were delighted by this year’s figures of more than 140,000 attendees from 157 countries (16 more than in 2014). The number of International buyers, importers and distributors increased by 62%.

Alimentaria has seen the injection of €170 millions in the city. In terms of offer, “Vintage” food recipes revamped, Vegan, health and nutrition supplements and superfood have been the main food trends in the 40th edition of the fair.

According to organisers FIAB (the Spanish Food and Drink Industry Federation), Spain is the world’s seventh largest exporter of food and drink and also one of the leaders in horticultural exports globally.

Offering both online and offline sales the key to the future

Also at Alimentaria, Mercabarna, Barcelona’s wholesale food hub, took the opportunity to present its second report about e-commerce and food. The goal of this initiative is to create awareness of e-commerce within Spain’s small and medium-sized food companies when it comes to sales strategy.

The future consumer will increasingly buy their produce online either for delivery to their doorstep, via new intermediaries (new food portals or using Amazon services, for instance), or collection at a traditional shop.

For the food business, sensorial and purchase experience will be key, as the consumer still wants to experience and touch the product before purchasing it. So it won’t be surprising to see an online shop to be present offline to boost the customer experience.

Today, food represents 2.2% of e-commerce in Spain and fresh produce 0.8% of the total online food spend, though just 13% of online shoppers buy their fresh produce online.

According to MAGRAMA (Spanish Ministry of Agriculture, Food and Environment), fruit and vegetables account for 17% of the total food spend by Spanish consumers. The average household spend on food and drink was €1,482 in 2014. At a macro level, Spanish spent €98 billion on food in 2014, 67.5% of which was consumed in the home and 32.2% involved eating out.

CVA