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Parthenope® strawberry from CIV, a winning choice in the Southern Italian areas of the provinces of Caserta and Naples

Parthenope® strawberry from CIV, a winning choice in the Southern Italian areas of the provinces of Caserta and Naples
PRESS RELEASE

Testimonies of some producers of Caserta and Naples areas. Parthenope® CIVS115* stands out for its earliness, high percentage of premium fruit, excellent fruit quality and colour in the winter season. Commercially, it has received very positive feedback from large-scale retail channel customers.

A strawberry variety characterised by its early ripening. PARTHENOPE® CIVS115*, a low-chill strawberry variety in Caserta and Naples provinces in the Campania region, one of the most important strawberry growing areas in Italy, is becoming more and more popular among companies.  In fact, there are many producers who have been following it since it was only a selection. In some companies, depending on the planting time, PARTHENOPE® CIVS115* has even proved to be the earliest variety of all strawberry varieties.

Here are the first-hand experiences of some producers who have chosen PARTHENOPE® CIVS115* for the 2020/21 campaign.

The first testimony is that of Alfonso Costanzo, an agricultural producer from the Caserta area.

“We planted about 40,000 of the new CIVS115* plants around October 20, 2020 with a delay of at least 10 days in comparison to the standard. This delay combined with a few weeks of cold weather conditions during January resulted in an initial average harvest at the end of February 2021 of slightly less than 100 g per plant. Nonetheless, in the last few weeks the plants have largely recovered in terms of vegetative and productive capacity, which is a clear sign of the earliness of this variety. The pollination was very good and the fruits are homogeneous, with a nice size and a complete colour level”. Regarding the physiological aspects: ” This variety is characterised by a plant with an upward growth and fruit outside the foliage. This feature, together with the homogenous size and shape of the fruit, makes harvesting easier (speed, quality) and reduces costs”.

Other producers of the same area, including Carlo Bove and Giuseppe Pezone, planted respectively 65,000 and 115,000 new plants of CIVS115*/Parthenope® around mid-October 2020 with a reported yield of about 100 g per plant at the end of February 2021. “The fruit has a very high Brix and a medium acidity, which results in an intense taste. The fruit is appealing, with a conical shape, it is also highly homogeneous among the fruits and able to reach a bright red colour even in winter time. The fruit is therefore very attractive for the markets, where a good shelf-life helps its commercialisation.”.

From a marketing point of view, we give the floor to two leading companies in the fruit distribution/trading sector: Antonio Giaccio (O.P. Giaccio Frutta) and Michele Andreozzi (Agrifutur Coop).

Antonio Giaccio – the owner of O.P. Giaccio Frutta, which operates in the fruit and vegetable area of Alto Casertano – underlines some important characteristics of PARTHENOPE® CIVS115*: “From an agonomic point of view, it is a rustic variety (very tolerant to oidium) that does not suffer from sudden changes in temperature and ripens well even in winter, with low temperatures and little sun. While commercially, the main distinguishing characteristics are: an excellent organoleptic-sensory response (taste), the elongated shape and the aesthetic characteristics of the fruit, characterised by an excellent taste and a homogenous shape, which allows the variety to be adapted to various packaging solutions (e.g. single layer, 500 g, 250 g). This allows us to gradually start offering it both to the large-scale retail channel – our main distribution channel – and to the Normal Trade channel (regional markets) at national level”.

The last testimony about PARTHENOPE® CIVS115* is provided by Michele Andreozzi, the owner of Agrifutur Coop, which collects the harvests of about 8 local producers for a total of approximately 400,000 plants. Michele Andreozzi confirms what other producers have told: “The earliness of this variety when it is planted as a bare-root plant is already well proven. The fact that the fruit is able to develop a uniform colouring (even at the crown) in the winter period with no light is also a very important factor. The homogeneous shape of the fruit, together with the plant structure, results in easy harvesting with a very high percentage of top-quality fruit and therefore lower harvesting costs. PARTHENOPE® CIVS115* is especially suitable for the single-layer tray, which is getting excellent feedback from large-scale retail customers and commercial intermediaries. This means that PARTHENOPE® CIVS115* could also be seen as a promising opportunity to enhance the value of the entire production and distribution chain”.

 

To conclude: these testimonies reveal that PARTHENOPE® CIVS115* is gradually gaining ground as a significant opportunity for production and trade for the areas of Caserta and Naples and, more generally, for the Southern Italian areas, aiming to become a variety with constant, high quality production, characterised by a precocious period.

Info Sheet / CIV Strawberry breeding program

Active since 1984, it has been developed following four lines of research: strawberries for mild Mediterranean climate environments, for continental climate environments, re-flowering and varieties suitable for industrial transformation. The use of traditional techniques, and the development of new varieties that guarantee high production and excellent-quality fruit, together with a natural rusticity and vitality of the plants, are CIV’s primary objectives, in order to offer the national and international markets not only quality but also the highest level of eco-sustainability.

Info Sheet / CIV – Consorzio Italiano Vivaisti

CIV – Consorzio Italiano Vivaisti – is the Italian leader in variety innovation and the production of certified propagation material. Operating since 1983, based in San Giuseppe di Comacchio, in the Italian province of Ferrara, CIV is a joint venture between three leading Italian nurseries: Vivai Mazzoni, Salvi Vivai, Tagliani Vivai. By means of synergy, experience and significant investments in research, CIV is in a position to offer the latest and most market-driven products. For years, and with a great foresight, CIV has been involved in selecting varieties which can provide high quality production with reduced energy requirements and low environmental impact. Altogether, the three nurseries produce about 5 million rootstocks, 3.5 million apple, pear and stone fruit trees and 250 million strawberry plants every year. CIV is a founding member of the International New-varieties Network (INN), a worldwide association of nurseries which encourages the exchange, evaluation and marketing of new varieties in the world’s major production areas.

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CIV research developed the new RedPop®Apple- sweet, juicy, crispy and eco-friendly

CIV research developed the new RedPop®Apple- sweet, juicy, crispy and eco-friendly
Photos: CIV

Grown and traded in South Tyrol and now ready to be launched internationally. Pier Filippo Tagliani, the President of CIV, explains “Once again the quality of our varietal innovation is proven”

“We are proud that our CIVM49* – RedPop® was chosen by VOG, which has already started the cultivation, and VI.P (which intends to start in the near future) from among dozens of varieties from all over the world”, with these words the president of CIV-Consorzio Italiano Vivaisti, Pier Filippo Tagliani, commented on the online presentation of the three new apple varieties organised by the two South Tyrolean consortia within the Apple Summit 2021, under the motto “Tasty Trend³”.

CIV variety manager Marco Bertolazzi, who took part in the online presentation, summarises the highlights of the new variety: CIVM49* RedPop® is aesthetically very pleasing, of medium size and homogeneous shape, with an intense, bright red colour, which is constant and uniform in all the different growing areas, including those in the foothills. 

It is characterised by its crisp, firm flesh, great sweetness and surprising floral aroma on the palate. CIVM49* is an easy-to-manage variety, suitable for modern growing and last but not least, it is scab-resistant. Thanks to this, the number of treatments required can be reduced, thus enhancing the sustainable and environmentally friendly production already pursued in South Tyrol and fully meeting the quality standards expected by the market and which the South Tyrol fruit-growing sector can provide in terms of taste, sustainability and environmental care.

RedPop® discovered the perfect growing location in South Tyrol, one of the world’s best apple growing areas. In this area, VOG and VI.P – important consortia in the production and marketing of apples – believed in CIVM49* RedPop®, acquiring from CIV the exclusive right to produce and market it across Europe and neighbouring countries.

Finally, Mr Bertolazzi concludes “The new variety summarises the goals of CIV’s varietal innovation programme: superior organoleptic characteristics of the fruit, excellent agronomic performance and greater environmental sustainability”.

CIVM49* has already been introduced in the most important apple-producing countries (USA, Chile, Australia, South Africa and New Zealand), where the CIV has established nursery partnerships and commercial projects over several years. Finally, Mr Tagliani concludes “In these territories, we are open to hear expressions of interest from companies interested in developing global projects for this new promising variety”.

 Info Sheet / CIV – Consorzio Italiano Vivaisti

CIV – Consorzio Italiano Vivaisti – is the Italian leader in variety innovation and the production of certified propagation material. Operating since 1983, based in San Giuseppe di Comacchio, in the Italian province of Ferrara, CIV is a joint venture between three leading Italian nurseries: Vivai Mazzoni, Salvi Vivai, Tagliani Vivai. By means of synergy, experience and significant investments in research, CIV is in a position to offer the latest and most market-driven products.  For years, and with a great foresight, CIV has been involved in selecting varieties which can provide high quality production with reduced energy requirements and low environmental impact. Altogether, the three nurseries produce about 5 million rootstocks, 3.5 million apple, pear and stone fruit trees and 250 million strawberry plants every year. CIV is a founding member of the International New-varieties Network (INN), a worldwide association of nurseries which encourages the exchange, evaluation and marketing of new varieties in the world’s major production areas.

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Lycia®CIVNB557* and Sibilla*: two CIV strawberries that make the difference in Italy

Lycia®CIVNB557* and Sibilla*: two CIV strawberries that make the difference in Italy

Although the south of Italy is home to the largest areas (Caserta and Policorese) for the country’s strawberry cultivation, Romagna, the historical cradle of Italian strawberry cultivation, remains essential for the cultivation of high-chill June bearer varieties.

The CIV breeding nursery (Consorzio Italiano Vivaisti), which has always been a leader in the development of varieties in this category, is delighted with the success of its Lycia® CIVNB557* and Sibilla*, as testified by two producers from Cesena.

Loris Benvenuti, who has long been growing CIV varieties and has closely followed the Lycia® CIVNB557* variety since its early stages of development, reports his extremely positive experience of the current harvest.

“In general, as far as the characteristics of the plant are concerned, Lycia® CIVNB557* differs from the traditional June bearer varieties for northern Italy due to its compact habitus. In fact, the plant has a semi-erect habit that facilitates production both in open field and tunnels. Moreover, like many varieties of CIV, it is characterized by an excellent rusticity of the plant and tolerance to powdery mildew and fungal diseases, which allow its cultivation even in tired soils, like mine, where strawberry monoculture has been repeated for over twenty years.”

As for ripening, “in terms of precocity, the harvest begins eight to ten days after Clery* (start of harvest: 5-6 April). One of the great advantages of Lycia® CIVNB557* is undoubtedly the wide harvesting window, i.e. a long on-plant ripe life of the fruit, which does not deteriorate quickly if not harvested promptly. In addition, the wide harvesting window and the short fruit stem make harvesting easier, less expensive and more manageable, allowing the plant to accumulate more sugar in the fruit, which becomes sweeter and remains crunchy. To give a practical indication, in my company we harvest every 3-4 days on average. Lycia® CIVNB557 can be harvested without problems even on the fifth or even sixth day since the previous harvest.”

Regarding the characteristics of the fruit, Benvenuti said, “The sweetness and taste are good even when the variety is harvested for business needs not fully ripe. Instead, when harvested at the physiologically correct time, Lycia® CIVNB557* develops an excellent taste with a sugar degree that on average is between 8 and 9 degrees Brix. Both the elongated shape and the high flesh firmness remind some traits of strawberries cultivated in Southern Italy. Finally, the high flesh firmness allows the fruit to be marketed without it being easily damaged. The colour of the fruit is bright red and never reaches, even in late harvests, dark colours.”

Benvenuti concludes by describing some aspects of commercial relevance: “The variety is suitable for both cultivation in tunnels and open field. In terms of production, to date, May 12th, production is around 800 g per plant in a tunnel and I am confident that the kg/plant ratio can be exceeded. The shape and flesh firmness, recalling the typical characteristics of low-chill varieties (cultivated in southern Europe) that have captivated Italian consumers for years, and the high organoleptic properties of the fruit will allow Lycia® CIVNB557* to enter a premium segment in the variety scene of northern Italy.”

The second testimony comes from producer Antonio Benzi, who has been growing the Sibilla variety for several seasons now. “The increasingly unpredictable and highly variable climate this year has fortunately not caused any problems. Many producers are looking for precocity, but for me the strawberry comes in May. Sibilla, which is certainly not among the earliest varieties, in my area has an open-field flowering time that starts in mid-April, when the risk of late heavy frosts is relatively low. In fact, this year the late frost events that we had in spring did not cause problems for Sibilla, which still had close swollen flower buds just before the opening phase.”

Moving on to the issue of productivity, Benzi said, “Despite the medium-to-late harvest, as of May 12th, the quantities harvested in the first stages were very generous, guaranteeing 800 grams of fruit for plants cultivated under tunnels and about 150-200 grams for those in open field. This fact demonstrates the high production potential of this variety. For those who want to anticipate the ripening of the fruit, it is sufficient to use new plastic film, therefore clean, and non-woven fabric in the winter period.”

As for the characteristics of the fruit, Benzi said, “Sibilla possesses an aesthetically very attractive fruit, conical elongated, regular and good-sized, of red-brilliant colour with a nice coloured flesh inside, very consistent with skin resistant even to rain, which can damage the fruit in field crops.” In commercial terms, “the taste is very good and sweet, even in non-red (not yet ripe) fruit. This fact makes it possible to anticipate the harvest should the company need it, without compromising the quality of the fruit. However, when fully ripened, Sibilla can reach 7.5-8 degrees Brix. The essential aspect is certainly the aesthetic one. The regular shape and appearance of the fruit are exceptional on any other variety. This can be verified by comparing a top-quality fruit box of Sibilla with any other variety. Moreover, the exceptional shelf-life allows easy processing in the packing warehouse and subsequent exportation even in distant foreign markets.”

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Parthenope®, the new CIV low-chill strawberry variety

Parthenope®, the new CIV low-chill strawberry variety

Michelangelo Leis, CIV Breeder: “We are focused on new high-quality varieties, with greater environmental protection, easy to grow, with high productivity”. Marco Bertolazzi, Business Development manager: “New genetics are suited to traditional field crops and/or modern soilless and/or greenhouse techniques”

A new low-chill strawberry variety, CIVS115* Parthenope®, featuring  very high precocity and high productivity, has been developed by the technicians at CIV-Consorzio Italiano Vivaisti (CIV) based in San Giuseppe di Comacchio. The plant shows an upright and open habit structure with fruits external to foliage, thus easy to be harvested. CIVS115* Parthenope® is also characterized by an excellent quality (flavour, firmness and size), conical-elongated fruit, highly distinctive and regular for all several fruit harvests throughout the season and by the beautiful bright red colour and high resistance to handling.  

“Our Research and Development Programme”, explains CIV Breeder, Michelangelo Leis, “is built along the following guidelines: natural hardiness of the plants; ease of production according to conventional agronomic techniques, and good adaptability to both integrated and organic production, thanks to inherent tolerance to diseases and low water and nutrients requirements, thus guarantying a low environmental impact; optimal firmness and shelf-life characteristics”. 

Marco Bertolazzi, CIV Business Development Manager, adds: ““Among the other strawberry varieties for warm climates in the CIV Portfolio we remind Flavia* and Flaminia*, renowned for the high quality of the fruit and for the excellent shelf life ; CIVS906* ELIDE®, which represents the mid-to late proposal of CIV, able to offer fruits of the highest quality even in the final months of the season (April-May-June) and in advanced evaluation it is worth mentioning the new selections “CIVL519, CIVL514 and CIVS113” with the aim of achieving the production peak before April, thus improving the varietal offerings currently present in the market in that early period. In particular, CIVL519 looks very promising, offering very early productions of excellent quality (high size and brix grade).”

Bertolazzi continues: “With regard to the varieties suitable for fresh and/or cold climates, which with suitable cultivation techniques and / or selecting suitable areals, normally piedmont or mountains (therefore characterized by fresh summer and absence of extreme temperatures), could also adapt to Southern Italy, we cite the recent CIVRH612* ANIA®, with distinctive aroma of wild strawberry. Finally, the CIVRL333* XANTE® is the first low-chill ever-bearer variety of the CIV and therefore suitable for hot and dry climates. It is worth remembering that the new genetics of the CIV adapts to traditional field crops and/or greenhouse techniques combine which combine high natural resistance with excellent organoleptic qualities in line with the demands of today’s global market”.

“In general”, CIV breeder Leis adds, “CIV is committed to offering new varieties that better meet the needs of all supply chain players with special attention to the consumer. The new varieties feature high quality organoleptic and gustatory levels, offer greater environmental protection, as they are resistant to and/or tolerant of a few pathogens, have a long shelf-life, are easy to grow, are productive, etc., and thus enable CIV to offer markets worldwide strawberry varieties (ever-bearers and June-bearers) suited to a variety of environments”.

  • Sheet / CIV – Consorzio Italiano Vivaisti

Located in San Giuseppe di Comacchio (near Ferrara), the Consorzio Italiano Vivaisti (CIV) has been active since 1983. It is composed of three important Italian Nurseries: Vivai Mazzoni, Salvi Vivai and Tagliani Vivai. With over 40 years of experience, CIV is one of the most specialised companies in the world of strawberry/apple/pear variety development and research, with the goal of reaching a high level of variety innovation and the production of materials certified in Europe and around the world. Through synergy, expertise and major investments in research, CIV is able to offer cutting edge products which are highly responsive to the demands of the market. For years, CIV has been committed to selecting varieties that provide high-quality yields with low energy consumption and low environmental impact. CIV is a founding member of the International New-varieties Network (INN), a global association of nurseries that promotes the exchange, enhancement and sale of new varieties in the world’s main productive regions. 

 

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Success in Berlin for the ‘CIV & Friends Meeting’ event and the Modì Apple International meeting with Licensees

 

The CIV celebrates the 50 years of its Indian partner IG International

The CIV (Consorzio Italiano Vivaisti of San Giuseppe di Comacchio (Ferrara, Italy)), which stands for excellence in innovative varietal research at an international level, is taking stock of its participation in Fruit Logistica 2020, the world’s leading event dedicated to the world of fruit and vegetables – , which has become an important meeting place for international operatorswho are interested in new products and major varietal development projects. 

On the eve of the opening of the Berlin event at the Steigenberger Hotel of Berlin, the second edition of the ‘CIV & Friends Meeting’ took place with a large participation of representatives of companies interested in the preview presentation of the CIV Product & Project Portfolio of new apple varieties/selections.

During the Fair, the traditional annual Modi® Apple IMMCA Meeeting (‘International Marketing Cooperation & Coordination Agreement’) also took place, organised by the CIV – owner of the patent of the Civg198* apple variety and of the Modì® brand with which it is marketed worldwide – with its authorised international licensees in order to implement and coordinate the marketing strategies necessary for the development of the Modì® brand and to share the production techniques of the CIVG198* variety, in full compliance with environmental sustainability.

Furthermore, the CIV had the honour of taking part in the evening-Event of 06/02/2020 for the 50th Anniversary of its Partner IG INTERNATIONAL, which – with its Director Tarun Arora and the entire company management – has hailed 2020 as a very special year since its foundation in 1970 by organising a special party where they also revealed their future plans for global expansion. Please note that IG INTERNATIONAL is currently the only distributor/importer of CIVG198 fruit under the Modì® brand for the whole Indian region.

During the Berlin trade fair, CIV President Pier Filippo Tagliani, with the Business Development Manager Marco Bertolazzi, the Brand/Project Manager Dario Lezziero and the Technical Manager Marzio Zaccarini, met the many international operators interested in the latest CIV news on apple, pear and strawberry, which differ mainly in the following features: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, resistance to certain diseases (core aspect of the CIV genetic improvement programme).

CIV President, Pier Filippo Tagliani, said, “Despite the expected absence of Asian operators, the Berlin fair is certainly confirmed as the main international event of the entire fruit and vegetable industry (i.e.: research-production-marketing and related services), and we thank all interested operators who visited us to learn about our selections/varieties of apple, strawberry and pear; the last of which were developed by the University of Bologna thanks to private funding from the CIV.”

 

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CIV sets its sights on East Asia: interest for new Apple & Strawberry varieties 

Cooperation with University of Bologna on new Pear varieties development 

Next Trade Fair: Fruit Attraction Madrid (22-24 October) 

Now that Asia Fruit Logistica is over, CIV – Consorzio Italiano Vivaisti [Italian Growers Consortium] in San Giuseppe di Comacchio – is looking forward to the next trade fair, FRUIT ATTRACTION 2019 (Madrid, 22-24 October) where the Consortium will attend with their own space (Hall/Pabellón 10 – Stand 10 E02). In outlining an analysis of the three-day event in Hong Kong, Pier Filippo Tagliani, President of CIV, says he’s satisfied: “Despite the fact that, in absolute terms, attendance at Asia Fruit Logistica was lower than in past years, we can certainly say that the visitors who attended were mostly qualified operators in the sector. The China fair confirms its status the Asian landmark event dedicated to the fruit and vegetable sector, and constitutes a privileged access point to the Asian market, as well as an important forum for exchanging ideas and forging contacts with key international players”.

 At Asia Fruit Logistica, CIV brought the latest in new apple/pear/strawberries varieties & selections.

Marco Bertolazzi, CIV Variety Manager, explains: “These are new varieties that best meet new consumer “tastes” and protect the environment the most, as they are resistant to and/or tolerant of a few pathogens, such as: varieties belonging to the Sweet Resistants® family (Gaiapbr, Geminipbr, Fujionpbr, Smeraldapbr, etc.); the Civg198pbr/Modi® club apple; the new gala clone in the “full red” category marketed under the T-Rex® brand; and the new Fuji clones, including FUCIV51pbr SANCIV® which falls under the non-stripy category; many strawberry varieties of various types (everbearers and June-bearers) suited to a variety of environments. Among the June-bearing varieties for the north, we mention the famous Clerypbr and the new CIVNB557 LYCIA®; and among those for the south are Flaviapbr, Flaminiapbr and new entry CIVS906 ELIDE®. Among everbearers suited to cool and/or cold climates, Muranopbr continues to be the benchmark; we have also promoted Majesticpbr (a variety already established in northern Europe) and the very latest ANIA® CIVRH612 and CANTUS®CIVRH621. It is important to mention XANTE®CIVRL333, the first everbearer variety by CIV with low chill requirement, and therefore suited to warm and dry climates. CIV’s new genetics are suited to traditional field crops and/or modern soilless and/or greenhouse techniques, which combine high natural resistance with excellent organoleptic qualities in line with the demands of today’s global market”.

 Bertolazzi also highlighted the cooperation with the University of Bologna (UNIBO) concerning a new programme of genetic improvement on pear trees financed by CIV: “CIV and UNIBO are committed to promoting various types of pear trees (early bearing, with over-colour, with completely red skin: PE1UNIBOpbr/Lucy Sweet®, PE2UNIBOpbr/Early Giulia®, PE4UNIBOpbr/ Lucy Red®, etc.). “CIV’s innovations”, concludes Bertolazzi, “have been met with great interest from attendees of Asia Fruit Logistica. Furthermore, I would like to mention that some new apple and strawberry selections are currently being evaluated in East Asia”.

Dario Mauro Lezziero, Modì® Project Manager, added: “There has been some interesting feedback from our Licensees Modi® International Northern and Southern hemispheres (Australia and New Zealand), as well as the licensed importer for the MODIciv® apple for India, IG INTERNATIONAL”.

As the upcoming fair, FRUIT ATTRACTION 2019, approaches, Variety Manager Marco Bertolazzi says: “Our goal is to meet international operators and clients, with a close focus on those from the Latin and Spanish world. Indeed, CIV is actively committed to increasing its presence in these markets, which certainly offer major development opportunities for genetics for the Ferrara consortium, due to the organoleptic and agronomic characteristics of the new varieties on offer. A great deal of attention will be given to developing supply chain projects and the advanced assessment of new apple tree (especially in Catalonia and Aragon) and strawberry selections (in Andalusia and Portugal)”.

“In Madrid,” conclude Bertolazzi and Lezziero, “we will offer the full range of our production, the fruit of an R&D programme built along a few guidelines: natural hardiness and vigour of the plants; good adaptability to both integrated and organic production, as well as, obviously, high-yield conventional cultivation; low environmental impact production thanks to tolerance to diseases and low water and feed requirements; top quality fruit with a distinctive flavour, and optimal consistency and shelf-life characteristics”.

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The CIV represented by its Variety Manager “Marco Bertolazzi” as international guest at the seventh edition of PomaExpo 2019 Chile

The CIV represented by its Variety Manager “Marco Bertolazzi” as international guest at the seventh edition of PomaExpo 2019 Chile

After the CIV (http://civ.it/)’s participation in the annual meeting of the INN – the international network of  the most important companies operating in the fruit nursery sector held in Pucòn, Chile on 18-19 March- the CIV was invited to Chile for the seventh edition of POMAEXPO, an initiative organized by ANA (association of Chilean nurseries, https://anachile.cl/) and the University of TALCA. The event took place on May 28th in Talca and the international guest this year was CIV, represented by its Variety Manager (Business Development Dpt.) “Marco Bertolazzi”.

“ANA – explains Bertolazzi – was born in 1998 from the synergy of four private companies leaders in the fruit nurseries sector and it deals with activities very similar to those of the CIV (which, by the way, is also an association of nurserymen), namely the introduction, testing, marketing and commercial development of new varieties of fruit. ANA is currently engaged in the commercial development projects of some new fruit varieties, bred by both public and private organizations located in many countries: Italy, Spain, South Africa, Chile, the United States, etc., covering the entire initial part of the supply chain from the new variety to the distribution of the plants”

“In particular – Bertolazzi emphasizes – ANA, in addition to having under evaluation many of the apple varieties of the CIV (which, incidentally, we hope to bring to market soon), is responsible for managing the propagation of commercial plants of our CIVG198* Modì® apple variety, which is now the protagonist of an international Club project, where Dole is the partner responsible for the production and marketing of the branded fruit in Chile and other Latin American countries”.

POMAEXPO is an annual event that represents an important opportunity to share with Chilean producers and operators technical-scientific and commercial information, updates on climate data and to present new varieties under evaluation and/or ready to be launched on the market. Given the importance of the participants, this initiative always offers an important opportunity for discussion, which takes place in the final round table where it is possible to open debates and opinions sharing on the most sensitive issues and challenges that the Chilean apple industry has to (and will have) to face.

At the Chilean event Marco Bertolazzi presented both ‘The Main Apple Breeding Programs in Italy and Europe’, in which, as guessed from the self-explanatory title, –  summarizing the main active breeding programs in Europe – and ‘The Plant Variety Developments and Business Models: the Experience of the CIV’ where he focused on issues related to the development strategies of plant varieties illustrating the experience of the CIV at the international level, the projects it works on and the objectives it aims to pursue.

‘I also focused – Bertolazzi continues – on the management aspects, in part from an academic perspective, that are related to the development of new varieties/products and on the sustainable management of the supply chain to then, at the end of my second presentation, mention some commercial projects of the CIV related to different varieties that prove how, at a practical level, some of the theoretical concepts previously mentioned have really been put into practice by our company and have allowed us to create greater synergy among all stakeholders involved in the development of our varieties.’

Bertolazzi concludes by stressing that ‘very often we focus too much on the intrinsic qualities of the variety, which must undoubtedly be able to satisfy the consumer, but sometimes we underestimate the importance of the selection of business partners, the business model, the services offered, technical assistance in the field, an effective policy of branding and positioning, etc., just to mention a few highly topical and relevant issues.’

 

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CIV focuses on innovation, presenting 5 new strawberry varieties destined for international markets at the Global Berry Congress 2019 in Rotterdam

CIV focuses on innovation, presenting 5 new strawberry varieties destined for international markets at the Global Berry Congress 2019 in Rotterdam

A sales strategy that includes working closely with Retailers Category Managers

CIV – Consorzio Italiano Vivaisti [Italian Growers Consortium] in San Giuseppe di Comacchio (Ferrara) – will attend the next Global Berry Congress 2019 (www.berrycongress.com) taking place in Rotterdam on 25-27 March 2019.

Over the course of three days, the key international players in the small fruit industry, one of the fastest-growing categories of produce around the globe, will present their newest products and services with exhibitions and displays, all while tackling the most important and challenging topics for upcoming years. The global production-distribution supply chain will be fine-tuned, from research to production to sales and the end consumer.

CIV and its Northern Europe Partner (Idris Consulting Ltd – www.strawberries.eu.com), represented by Dr. Johan Aelterman, will be present at the event with their own stand to illustrate the increasing dedication to the research and development of new strawberry varieties designed to better meet the needs of a constantly-evolving market. From Northern Europe to the Mediterranean Basin, CIV will amplify its presence thanks to its well-known and widely commercially developed strawberry varieties (i.e.: Flaviapbr, Flaminiapbr, Muranopbr, Capripbr, Clerypbr, Jolypbr, Nabilapbr, etc.).

CIV will also present five new varieties of strawberries created for international markets: “This year”, explained CIV Variety Manager Marco Bertolazzi, “we will present new strawberry varieties that have a vegetative habitus that facilitates their harvest, organoleptic properties that respond to the needs of wholesale and thus the end consumer, and elevated, constant yields. In particular, the first two varieties are CIVRH612pbr (associated with the Ania® brand) and CIVRH621pbr (associated with the Cantus® brand). They are both everbearers with an elevated need for cold weather, perfect for Northern Europe or cool climates (such as the mountains) where temperatures drop quite low at night. Not only that, but they are characterized by excellent taste and aroma, a shelf life of about 7 days, and greater skin elasticity, allowing for prolonged handling. Both are currently being launched in Great Britain and Benelux. On the other hand, for Southern Europe, we are focusing on selections such as the CIVS906pbrElide®, a high-quality June-bearing variety with little need for cold temperatures, that adapts to Mediterranean climates and makes uniform, prolonged harvests possible. Or the CIVRL333pbrXante®, an early-variety everbearer also with little need for cold temperatures, one of the first of its kind developed by CIV. Lastly, as for June-bearing variety for the north, we must mention the CIVNB557pbrLYCIA®, which stands out for the large size and qualitative properties of the fruit”, explained Bertolazzi. As always, CIV’s commercial strategy includes working closely with all key players on the supply chain, involving Retailer Category Managers in identifying the best selections, and thus those best suited to the needs of their customers. It’s an added benefit that makes large organised distribution the main intermediary between growers and consumers, a winning technique that has already been implemented with British retailers and which now may be extended to large-scale retailers in other countries.

In Rotterdam, the most important international groups will thus be able to get to know CIV’s new selections and varieties, to then jointly evaluate and define the most appropriate varietal development methods for their markets of reference through targeted strategic/operational partnership and collaboration agreements.

 “The CIV strawberry breeding programme”, concluded Mr Bertolazzi along with CIV President Pier Filippo Tagliani, “was developed in 1984 along four research lines: strawberries for temperate Mediterranean climates, continental climates, everbearers, and varieties suitable for industrial processing. The use of classic techniques and the development of new varieties that can guarantee high production of top quality fruits, along with the natural hardiness and vigour of the plants, are the CIV’s primary goals to offer the national and international markets not just quality but the best in environmental sustainability”.

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CIV’s strawberry Varieties at the next 2019 Global Berry Congress in Rotterdam, 25-27 March

CIV’s strawberry Varieties at the next 2019 Global Berry Congress in Rotterdam, 25-27 March

From Fruit Logistica in Berlin to the 2019 Global Berry Congress (www.berrycongress.com), to be held in Rotterdam 25 – 27 March. CIV [Consorzio Italiano Vivaisti di San Giuseppe di Comacchio (Ferrara)] takes stock of its participation in the Berlin trade fair and looks forward to the next event in the Netherlands.

During an evening event at the Steigenberger Hotel in Berlin, the first CIV & Friends Meeting included the presentation the CIV Product Portfolio, featuring new apple varieties and selections for the numerous sector-operators in attendance. Then, during the usual Modi® Apple International Meeting organized by CIV, owner of the patent for the Civg198pvr apple variety and the Modì® brand under which it’s sold around the globe, our international License holders (Europe, Turkey, Serbia, United States of America, Australia, Uruguay, Chile and New Zealand) met to further develop the Modì® brand and share marketing and production best practices that fully respect environmental sustainability.  During the trade fair in Berlin, in the large, updated CIV exhibition area, President Pier Filippo Tagliani, with Variety Manager Marco Bertolazzi, Modì® Project Manager Dario Lezziero, and IP Manager Elena Piccoli met with numerous international operators interested in the latest from CIV in terms of apple, pear and strawberry varieties, which stand out largely for their ease of cultivation, high yields, longer storage and shelf life, elevated organoleptic properties, an appealing appearance, adaptability to different pedoclimates, and disease resistance (a central element in CIV’s genetic improvement programme).

“With regard to the meetings in Berlin”, stated Variety Manager Marco Bertolazzi and CIV President Pier Filippo Tagliani, “we registered a concrete interest, from some important international groups, in our selections and varieties of apples, strawberries and pears, the latter developed by the University of Bologna thanks to private investment by CIV. For the upcoming weeks and trade exhibitions, we’re committed to defining the most suitable ways to develop varieties in the markets of the interested companies in order to quickly finalize the relative strategic and operational partnership/collaboration agreements”.

As for the 2019 Global Berries Congress in Rotterdam, organised by Eurofruit in collaboration with Fruit Logistica, the conference will be entirely dedicated to berries – one of the fastest growing categories in the fruit and vegetable sector worldwide.  During the three-day event, key players in the sector from all over the world will display their latest innovations in terms of product/service, with exhibits/shows, and will tackle the most important challenges of the next five years. The global production-distribution supply chain will be fine-tuned, from research to production to sales and the end consumer.

CIV and its Northern Europe Partner (Idris Consulting Ltd – www.strawberries.eu.com) Dr. Johan Aelterman will be present at the event with their own stand to illustrate CIV’s increasing dedication to the research and development of new strawberry varieties designed to better meet the needs of a constantly-evolving market. From Northern Europe to the Mediterranean Area, CIV will enlarge its presence thanks to its well-known and widely commercially developed strawberry varieties (i.e.: Flaviapbr, Flaminiapbr, Muranopbr, Capripbr, Clerypbr, Jolypbr, Nabilapbr, etc.). Other interesting advances will also be highlighted: everbearers suitable for cold weather areas (CIVRH612pbr ANIA®, CIVRH621pbr CANTUS®) as well as more moderate to warm climates (CIVRL333pbr XANTE®), and for June-bearing varieties from north (CIVNB557pbr LYCIA®) to south (CIVS906pbr ELIDE®), which have piqued the interest of sector operators.

 “In general”, concluded CIV Variety Manager Marco Bertolazzi, “we can talk of seamless success for the CIV strawberry breeding programme, which has been active since 1984, and developed along four research lines: strawberries for temperate Mediterranean climate, continental climates, everbearers, and varieties suitable for industrial processing. The use of classic techniques and the development of new varieties that can guarantee high production of top quality fruits, along with the natural hardiness and vigour of the plants, are the CIV’s primary goals to offer the national and international markets not just quality but the best in environmental sustainability”.

 

 

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Advanced-stage test pear plantations thanks to the project UniBo University of Bologna 

UniBo-CIV ready to collaborate with the main producers and operators in the ‘”Pear Sector” in Italy and Europe.

The University of Bologna, together with Consorzio Italiano Vivaisti (CIV) from San Giuseppe di Comacchio (Ferrara), is proud to announce the new initiative with respect to the following new UNIBO-CIV Pear Varieties: Lucy Sweet® PA1UNIBO*, Early Giulia® PA1UNIBO*, Debby Green® PA1UNIBO*, and Lucy Red® PA1UNIBO*

This initiative offers the opportunity to any European grower to establish advanced-stage test pear plantations directly in its property. The main goal is to enlarge the range of testing growing conditions and to shift the focus away from small dispersed experimental sites towards larger more ‘commercial-styled’ plots.

UNIBO-CIV are actively searching for and interested in engaging with key producers or stakeholders in the pear industry, both in Italy and in the rest of Europe. As part of the promotional activity, participation in the project will be under special conditions, as well an attempt to diffuse and share the results of University’s research activity with the industry.

It is worth remarking that each interested participant shall order the testing trees to UNIBO-CIV within July 2018 in order to enable the authorised nurseries to graft the requested trees.

Please find here more information about these pear varieties:

http://civ.it/civ/wp-content/uploads/2016/12/NewPearLeaflet.pdf

http://civ.it/civ/wp-content/uploads/2016/12/LuciRed.pdf

For further information as to how order testing trees and in general on this initiative, please write to kto@unibo.it

“We hope to include as many key stakeholders in the pear industry, and we look forward to the response to this important public call” – jointly asserted UNIBO & CIV

For more technical information and specifications about this project please contact kto@unibo.it and marco.bertolazzi@civ.it

TAB / UniBO

The origins of the University of Bologna go way back, and it is considered to be the oldest university in the Western world. Its history is intertwined with that of the great names of science and literature, it is a keystone and a point of reference for European culture.

TAB / CIV – Consorzio Italiano Vivaisti

The Italian Nurserymen Consortium – CIV is a leader in Italy in varietal innovation and the production of certified propagating material. Active since 1983 and based in San Giuseppe di Comacchio in the province of Ferrara, the CIV is composed of three leading Italian nurserymen : Vivai Mazzoni, Salvi Vivai and Tagliani Vivai. Through synergy, expertise and major investments in research, the CIV is able to offer cutting edge products which are highly responsive to the demands of the market. The CIV, with great foresight, has been committed for years to selecting varieties that can provide high quality productions with low energy consumption and low environmental impact.