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Covid Food Protocol brand launched

Covid Food Protocol brand launched © Sanitex
© Sanitex

 

Leading consultancy firm for the agri-food sector, Sanitex Seguridad y Calidad Alimentaria SL, has designed and registered a Covid Food Protocol brand, which certifies the implementation and application of a protocol against Covid-19 in accordance with scientific evidence, regulations and recommendations of health authorities such as WHO or the Ministry of Health.

This certification, focused on the food service channel and the agri-food industry, aims to verify compliance with the Covid-19 prevention and control protocols in companies, and thus be able to offer security guarantees in the production, transport and marketing of food to health authorities, customers or end consumers.

Given the extraordinary situation generated by the health crisis, it is essential to demonstrate to customers that the appropriate measures are taken to reduce the risks of virus transmission, with the aim of restoring their confidence and reactivating the economy.

For this reason, through scheduled audits, Sanitex auditors, with extensive experience and experts in food safety, evaluate the implemented protocol and its application in the company, checking aspects such as cleaning, disinfection or prevention measures in both hospitality and restoration, as well as in the food industry, logistics, schools, supermarkets or small businesses and tourist accommodation, among others.

Ricard Calatayud Calatayud, veterinarian and partner of Sanitex, said: “Our certification differs from the names of ‘Covid Free’ or similar, since they do not certify non-compliant conditions or that could generate a false sense of security.”

One of the main novelties of this certification, compared to other existing ones, is that its implementation includes a follow-up by the auditors to verify that the protocol continues to be complied with after some time of its implementation.

“In addition, these are protocols that are continually under review, based on new recommendations from health authorities, new applicable regulations and results of all the scientific tests that are taking place,” said Calatayud. For this, a communication channel has been established through which clients are updated on the updates that should be made in said protocols after changes in legislation and recommendations.

As experts in food safety and quality, those responsible for the Covid Food Protocol Brand take into account the specific characteristics of the agri-food sector, in such a way that its implementation not only means a greater contribution of safety to customers, workers and suppliers; It also affects an increase in confidence and credibility in the management against the virus and a position against the competition, among others.

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BlueWhale, 50 years celebration of the leading French apple brand

BlueWhale, 50 years celebration of the leading French apple brand

Ceremony launched by president Christophe Belloc & CEO Alain Vialaret .. More than 700 delegates invited from more then 20 countries, inclusive customers from Bengladesh, India, China ..
Oldest Blue Whale customer since 72 Farzana Trading rewarded for its dedication and loyalty helped promoted brand worlwide until remoted places.
50 years of innovation at BlueWhale, satisfying more than 60 countries, today 270,000 tons, €275 millions and 2000 employees. Objective of 7% annual growth to double turnover over the next 10 years.
Also, BlueWhale lauched ‘Cultivate the Good’ the new brand and slogan of the French apple export leader for the next 10 years.

 

 

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The long wait for GI status is over for the Banganapalle mango

The Banganapalle mango has been grown for over a century in the south-east of India. The newly awarded GI denomination will add prestige to the brand and provide a critical advantage in what is undoubtedly a fiercely competitive sector.

Following a six year wait, the Banganapalle mango has finally been accorded the coveted Geographical Indication (GI) status that representatives of the Indian state of Andhra Pradesh had for so long sought. This announcement, which was made in May of this year, comes at a critical time for the Indian mango sector as a number of international markets appear to be opening their doors to their exports. Japan, South Korea, Iran, New Zealand and Australia have all expressed an interest in Indian mangoes, and in the Banganapalle variety in particular. One of the prerequisites for gaining access to these key markets is irradiation to eliminate fruit fly and with their facility in Bengaluru the southern Indian state is now well positioned internationally. Indeed, exports of Banganapalle mangoes have already got underway to Japan and according to the state’s horticultural department, India currently exports 5,500 tons of Banganapalle mangoes annually to the US and the UK.

The Banganapalle mango has been grown for over a century in the south-east of India. The newly awarded GI denomination will add prestige to the brand and provide a critical advantage in what is undoubtedly a fiercely competitive sector. It should also provide uniformity in quality as the taste and aroma of the fruit can vary greatly from location to location across the state depending on climatic and soil conditions. The Banganapalle mango is characterised by a very lightly freckled skin, a thin rectangular stone and a soft, veiny texture. This year the state has produced 31.64 tons of mangoes, of which 60% are the Banganapalle variety. Chiranjiv Chowdhary, the horticultural commissioner of the state of Andhra Pradesh said that the challenge now for the region’s producers is to raise productivity levels in line with neighbouring states.

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Clemcott® advocates improvements in the field to guarantee quality

From January to April, Clemcott® is the only fruit that has been able to satisfy the expectations of those who are involved in this brand in the fields and in the big supermarkets.

It’s springtime and thanks to the Clemcott deseasonalization we can still enjoy its quality throughout April in our markets.

It has been another intense campaign in which purchasing managers and consumers have had to wait until January to enjoy remarkable fruit. And just like this year’s campaign said, “Good things come to those who wait”.

From January to April, Clemcott® is the only fruit that has been able to satisfy the expectations of those who are involved in this brand in the fields and in the big supermarkets.

A fruit like Clemcott® is thanks to the professional and thorough work done by the Club de Variedades Vegetales Protegidas (Club). Since 2011 marketing activities have been carried out to position the Clemcott® brand in the Premium segment of the citrus fruit market. 

Thanks to all this work, Clemcott® has consolidated itself as a brand in Europe and the Club continues working so that the fruit of its partners is recognized and appreciated by consumers, who have chosen it out of all the second season mandarins for years thanks to its extraordinary quality. 

Clemcott® has acquired so much prestige because of its stability, seeing as its excellent organoleptic qualities do not vary from January to April, campaign after campaign.

The job well done is also thanks to the hard work and effort in the fields.
The farmers who have the licence to grow Clemcott® in their orchards uphold the technical production conditions to obtain a top quality fruit. Currently 1000 hectares located in Andalusia, the Valencian Community, Murcia and southern Portugal have this very exclusive certificate. 

Clemcott® guarantees its customers that even in times when the weather conditions directly affect the citrus fruit cultivation the product will meet their expectations. This is done by means of the certification process that has been established for  Clemcott®.

As for future seasons, to increase the Clemcott® certified area, the Club is working hard to promote the use of methods that favour the isolation of other citrus fruit pollenizers, such as temporarily covering the plants with mesh, which gets excellent results. 

The Club is committed to producing value for its partners and ensuring the success of  Clemcott®. A brand that guarantees and certifies quality.