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Interpoma, Fiera Bolzano announces the dates of the 13th edition  

Interpoma, Fiera Bolzano announces the dates of the 13th edition  

The next edition of Interpoma, the only international trade show dedicated to the apple sector, will take place in 2022, from November 17th -19th.

After a thorough evaluation and a series of discussions with exhibiting companies, Fiera Bolzano has decided to return to the usual trade show calendar, which sees Interpoma as a biennial event scheduled in even-numbered years, alternating with Agrialp, the agricultural trade show of the Alpine arc, in odd-numbered years. After the 2020 edition had to be held exclusively as a digital event, it was initially planned to repeat Interpoma in physical presence in 2021. However, considering the exclusive format of Interpoma which, in addition to the trade show, includes a program of customized tours at the regional level and the involvement of the entire city of Bolzano, transformed for the occasion into the apple capital, the Board of Directors of Fiera Bolzano has decided to reschedule Interpoma in 2022, from November 17th to 19th.

“The uncertainty regarding international travel for next fall has led us to the decision, after a thorough evaluation, to postpone the Interpoma trade show to 2022. Interpoma thrives on an international atmosphere with trade visitors from all over the world. We are confident that in 2022 we will be able again to offer a format that fulfils the expectations of our exhibitors, visitors and partners”, says Thomas Mur, Managing Director of Fiera Bolzano.

Indeed, Interpoma makes internationality its main strength. At the last edition in attendance, in 2018, visitors came from 70 different countries.

The next appointment with Interpoma at Fiera Bolzano is therefore from November 17th – 19th, 2022.

For further information:

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Interpoma Business Match to connect the apple sector

Interpoma Business Match to connect the apple sector

Due to the Covid-19 health emergency, the apple sector must also go online. That’s why Fiera Bolzano is launching the innovative Interpoma Business Match initiative. It is an exclusive online event, scheduled for November 19 and 20, which will allow the sector’s professionals to get in touch with potential exhibitors, suppliers, and business partners. Fiera Bolzano created this completely free initiative in collaboration with the Bolzano Chamber of Commerce and EEN Enterprise Europe Network. This congress represents a great opportunity to establish international contacts, sell specialized products and services, and discover innovative solutions throughout the apple sector. The event will bring together representatives of the sector’s traditional and organic production, equipment and machinery for the cultivation, harvesting, processing, and packaging of apples, control systems, data processing and computer programs, measurement and control systems, storage and logistics systems, fertilisers, supply for nurseries, information, and advice.

In addition, Interpoma Business Match will allow companies from all over the world to present their news and advances in an online marketplace. Each member of the platform will have their own virtual space in which they can upload multimedia content, text, and images, allowing them to directly present themselves to other professionals interested in having virtual business meetings. The meetings will last approximately 20 minutes and each participant will be able to prepare their own agenda directly on the platform. The B2B meetings are aimed at apple growers, buyers and importers, agricultural equipment dealers, scientific and research institutions, and start-ups in the agricultural sector.

Thomas Mur, director of Fiera Bolzano, said: “The traditional biennial appointment with Interpoma has been postponed until 2021. However, the apple sector can’t and must not stop. That’s why we are pleased to announce the launch of the Interpoma Business Match initiative, a digital platform with immediate availability and great potential that will bring together all the most important international players in the apple sector for two full days.”

Registration is open at Interpoma website until November 18.

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Interpoma 2018 heralds the first year of the Technology Award


The best innovations in technology and equipment for apple-growing and post-harvest processing can compete for a “prize package” worth 5,000 euros

Technology will be the true protagonist at Interpoma 2018, the international apple-growing trade show scheduled to take place in Bolzano from November 15–17, 2018. For the very first time, trade show organizer Fiera Bolzano, in partnership with the Science and Technology Faculty of the Free University of Bolzano and Italian horticultural science society SOI, will introduce the Interpoma Technology Award.

“The award,” explains Thomas Mur, Director of Fiera Bolzano, “aims at highlighting the technologies and equipment exhibited at the show that are the most innovative and have the greatest impact on apple-growing and crop protection techniques and the post-harvest phase. With the technical and scientific support of our partners in this initiative, we aim at rewarding the technological innovation that will improve farm profitability, apple quality, worker safety and the environmental sustainability of the production process.”

There are two award categories in the first edition: “Field”, which includes the subcategories “orchard management”, “plant protection” and “fruit harvest”; and “Post Harvest”, with three subcategories: “fruit sorting and grading”, “fruit storage” and “fruit processing”.

The Interpoma Technology Award 2018 will receive spontaneous entries submitted by the exhibitors, which will be assessed by a jury panel of nationally and internationally renowned experts and researchers. Massimo Tagliavini, president of SOI, from the Free University of Bolzano, will take part as chair of the jury panel, along with Paolo Balsari from the University of Turin, Angelo Zanella from the Laimburg Research Centre for Agriculture and Forestry, Pietro Tonutti from the Sant’Anna School of Advanced Studies in Pisa, Fabrizio Mazzetto from the Free University of Bolzano, and Stuart Tustin from New Zealand-based Plant and Food Research. 

Companies will be assessed and awarded prizes on the basis of the products (equipment, systems, components, devices, etc.) that they enter for the competition.

Competition entries for products (a maximum of 1 per company) must be completed in English on a special entry form available on the Interpoma website and submitted to the email address by the deadline of September 10, 2018.

The award winners will be announced during the ceremony to take place at 6 pm on November 15 at the Südtirol Lounge, inside the Interpoma pavilions. The top entry in each of the two Interpoma Technology Award 2018 categories will win a ‘prize package’ worth 5,000 euros comprising: an Interpoma award winner’s plaque; the making of a 30-second commercial video promoting the product; and an increased.

profile at Interpoma 2018 through initiatives accompanied by communication, designed to highlight and publicize the winners and their achievements.

The publicity that the companies can expect to receive for the Technology Award will include a dedicated post on Interpoma’s social media channels, from Facebook to LinkedIn, and a news article in the Interpoma newsletter.

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Yello apple makes its debut at Interpoma

Created in Japan, exclusively harvested and marketed for Europe in Alto Adige - Südtirol, the new yellow apple Yello® made its world debut at Interpoma 2016 in Bolzano

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

In 2005, the tree was planted in South Tyrol, the major Italian apple growing area, for the first time and a decade later, in 2015, the first harvest of Shinano Gold grown in Alto Adige – Südtirol took place.

This year, an exclusive license for the production and marketing of Shinano Gold in Europe and the Mediterranean basin was signed between Japan’s Nagano Prefecture and VOG, the Association of South Tyrolean Fruit Growers’ Cooperatives, and VI.P, the Association of Val Venosta Fruit Growers’ Cooperatives.

Yello has smooth alabaster yellow-coloured skin and a sweet, crunchy and juicy centre, they said in a press release.

VOG director Gerhard Dichgans said Yello provides an excellent opportunity to break new ground in the yellow apple segment, historically the realm of a single traditional variety.

“With Yello we also want to write a new chapter in the markets in which the Golden Delicious has for years been left in the shadows, such as in the UK and Germany,” he said.

VOG chairman Georg Kössler said such innovation is key for the future of apple growing in Alto Adige – Südtirol, where over 150,000 Shinano Gold trees will be planted over 2017-18.

Sensory analysis
From a sensory perspective, the pleasant straw-yellow colour of the skin combines harmoniously with its intense and slightly exotic and tropical aroma. This intensifies in the mouth with the appearance of pineapple, pear, honey and lemon peel notes.
The flesh of the fruit is fine and compact, and combines perfectly with its crunchiness and juiciness. Consumers that prefer sweet apples will appreciate its low acidity, notable sweetness and aroma.

Peel: yellow
Flesh: sweet, crunchy and juicy
Shelf-life: excellent
Maturation: 2 weeks after the Golden Delicious
Productivity: like the Gala
Harvest: several stages required
Reduced susceptibility to russeting
Good resistance to bruising
Flesh firmness: 7-8 kg/cm² at harvest  
Sugar content: 14 – 16 ° Brix at harvest  
Acid content: 4 – 5 g/l MA at harvest

Thanks to its slight tropical aroma and notable sweetness it goes well with exotic spices such as ginger, curry or rare varieties of pepper in preparations such as chutney or in sweet and sour dishes, giving them perfect sensory balance. The Shinano Gold apple is also excellent with mature cheeses such as Parmesan or blue cheese.


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Interpoma Innovation Camp: the most innovative ideas for the apple market

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

 “With the first Interpoma Innovation Camp, Fiera Bolzano has taken a first step to becoming a platform for thinking about the future of the apple industry,” said Fiera Bolzano managing director Thomas Mur.

“Our aim is to help the apple producing sector grow by bringing together heterogeneous and international talent, leaving them to think freely in order to elaborate concrete solutions with a focus on the market, the business model, consumers and the benefits that these solutions can provide.”

Thanks to close cooperation between Fiera Bolzano, IDM Sudtirol-Alto Adige, Consorzio Mele Alto Adige, the Laimburg Research Centre for Agriculture and Forestry, Südtiroler Beratungsring for fruit and wine growing and Whataventure, companies, young talent, industry experts, and startups at an international level were invited to an event that took place November 22-23 (the two days prior to Interpoma) with the aim of leaving aside individuality and working in teams followed by experts, who accompanied each work team in the process of developing new ideas in various areas to bring something useful for the market. During these two days the international teams worked on five ideas.

Repple is the team awarded first prize for the best idea in terms of concept, development, presentation and business model: the Repple group worked on the possibility of extracting oil from apple seeds, useful in the field of cosmetics and pharmaceuticals. An innovation well applicable to the market and with a very high earning potential. Compared to other already existing extraction systems, this organic process obtains a high quality oil from these seeds.  

“It’s amazing to think I’ve received the award. I’m really happy because this project can be very useful for all the South Tyrol and all elements of the production chain, from the farmers who produce the raw material, to those who process the product and therefore can recover these parts which would be discarded, and also the nutraceutical producers who will be able to exploit this valuable component in their formulations,” explains Debora Decorsi of the Laimburg Research Centre.

Second place went to the Smart Orchard idea by an international team, that included France, Serbia, Nigeria and Italy. The project involves artificial intelligence, or the creation of an app with a strong impact on health and the environment, linked to the analysis of data provided by sensors that analyse the nutritional components of plants, by weather stations that anticipate atmospheric phenomena, and by digital gauges and flow meters. This would allow end-users to have the right information at the right time, reduce the consumption of water and fertilizers, increase the size of the fruit and monitor the weather conditions and therefore better manage the various stages of the cultivation process.   

The third idea awarded involves a marketing idea called “track your apple”, with the aim of transferring the value of the apple and know-how to the consumer and help better commercialise the apple through targeted marketing actions. This app is oriented towards the entertainment of consumers who, through a code placed on the apple, can win prizes online but also access various types of information regarding apples, their production, and the different varieties, properties and qualities. It means increasing awareness about the quality of one product rather than another for the consumer and also being able to maintain the highest product prices.

All the teams worked enthusiastically and contributed to innovation, today more important than ever. There were two ideas submitted to the international jury of Interpoma Innovation Camp, which, however, failed to attain the podium: regarding the systems sector, the Revotree – think waterless team worked on the creation of sensors for irrigating the land; whereas, for the field of cultivating, Rainbow Nets developed the idea of nets able to better distribute the light according to its different spectra, so that it strikes the fruit with different colours according to the various ripening stages, so as to obtain maximum results in terms of quality.

Interpoma Innovation Camp was a first boost to the apple market in order to look ahead, and can develop and expand in the next editions. It showed what can be achieved with two days’ work, through innovative working methods and processes, typical of startups, while creating a strong community of pioneers and interesting people who took part and who proposed new roads that help enhance the ecosystem of South Tyrol and the entire apple producing industry.


Top photo: from left: Luis Walcher – Council Member of Autonomous Province Bolzano; Arnold Schuler – Councillor for Agriculture of the Autonomous Province Bolzano, Georg Kössler – President of Consorzio Mela Alto Adige, the wueen of the apples Magdalena Gasser; Herbert Dorfmann – European Parliament member; Ennio Magnani – Presidente of Assomela; Armin Hilpold – President of Fiera Bolzano SpA.

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Interpoma makes no. 10 special

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program

Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre.

To celebrate the event’s 10th anniversary, in addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the The Apple in the World session – and presentations on the latest innovations in the sector, there will also be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three Interpoma tours on Thursday, November 24, and another three on Friday, November 25. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family.

The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will visit the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano – Vilpiano.

The second day of the Interpoma 2016 tour, Friday, November 25, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana.

The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

Also, for the entire duration of the trade show about 30 eating venues in the city will be offering apple-themed menus and specialties.

For more information:


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Discover new apple varieties & markets at Interpoma 2016

Apple industry members at Interpoma 2016 will discuss how to address situations like the continuation of the Russian embargo, which has almost completely cut trade ties with Western Europe, and the dynamics that various traditional markets are undergoing, where the new generations have definitely reduced their demand for apples.

The impact of the Russian embargo, and a trend in some traditional markets for new generations to show less demand for apples, are among the hot topics to be discussed at Interpoma 2016.

Being held November 24 to 26 in Bolzano, the capital of one of Europe’s largest apple-growing regions – South Tyrol – Interpoma brings the apple industry together in a year in which fairly normal production is expected, without excessive stocks to be disposed of.

In a press release, organisers of the international trade show for the cultivation, storage and marketing of the apple, said EU apple production is expected to be slightly lower (-3%) than last year, thus the quality and the efficiency of operators will be particularly important this year.

Among the main reasons for the slight decline are the frosts during winter in several areas of Central Europe, including Slovenia, Austria, Croatia and Hungary. Overall, in the 21 main European apple producing countries (including Britain), a production of 12 million tons is forecast for 2016.

Those were some of the figures released in Hamburg in August during the 2016 edition of Prognosfruit, the annual conference organised by the World Apple and Pear Association (WAPA).

“Regarding the main producing countries, the 2016 forecast for Poland gives an upward trend of around +4%, from 3.979 million to 4.150 million tons, whereas Italy is perfectly in line with 2015, with an expected 2.282 million tons (approx.).

“The negative forecast for France sticks out, with a -7% compared to last year, but then moving back just above the levels of two years ago. In particular, WAPA figures for the transalpine country give 1.564 million tons, compared to 1.674 million in 2015.

“The opposite is true for Germany which, on the eve of the 2016 campaign, sees a forecast of +8%, with 1.052 million tons compared to 973,000 tons last year. In sharp recovery is also Spain, with a +6% on last year. This means 509,000 tons, compared to 482,000 tons in 2015.

“The situation is very critical in general in various parts of Central Europe, because of the frosts last winter. There are negative signs with double figures in several countries such as Austria (-88%), Slovenia (-83%), Croatia (-65%), Slovakia (-58%) and the Czech Republic (-28%). But also -20% in Portugal, whereas Great Britain maintains the levels of last year, or slightly higher (+3%),” the release says.

“Operators meeting at Interpoma 2016 will therefore discuss how to address, in years of normal production (2015 and 2016 appear to be very similar from this standpoint) and without excessive stocks to be disposed of, problematic situations like the continuation of the Russian embargo, which has almost completely cut trade ties with Western Europe, and the dynamics that various traditional markets are undergoing, where the new generations have definitely reduced their demand for apples.”

“Today it’s not so much the needs of consumers that have changed, but rather their age”, said Kurt Werth, organiser of the “The Apple in the World” conference, to be held during Interpoma 2016.

“For example, in Germany, a traditional outlet market for many apple producers, the older generation has not been completely replaced by the new one, inasmuch as young people consume fewer apples. We therefore had to look for new markets, such as North Africa and others,” he said.

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Fruitful Italian expansion for Greefa

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

Holland-based market leader in the fruit and vegetable sorting business, Greefa, has taken a big step into the Italian market, by setting up a new company in North Italy – the epicentre of Europe’s apple production.

In a press release, Greefa director Jan Nijland said the move was a logical step for the company, “as Italy has been a very important market for our grading and packing installations over half a century.”

North Italy is one of Europe’s most productive area for apples and pears, and Greefa is a major player there, thanks to the expertise acquired in developing its state-of-the-art machinery and high-value sorting techniques.

The new company, Greefa Italia, is a 100% subsidiary of Greefa, and its ultra-modern building – located in Lana in the Bolzano/South Tyrol region – is home to an extensive range of machine parts, forming the basis of a well-trusted support service for many existing clients in Italy and surrounding countries.

The establishment also houses the talents of a highly skilled team of technical and commercial staffers. Together, these Lana-based experts represent an invaluable centre, offering advice on the most modern and complete sorting and packing installations for apples, pears and many other types of fruit and vegetables.  

Since its inception in 1940, Greefa has grown from a small family business to a world market leader. Its installations, measuring systems and software are all developed in-house.