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AMC launches FRESCO system for fresh produce consumer analytics

AMC launches FRESCO system for fresh produce consumer analytics

AMC Fresh Group has launched FRESCO (Fresh Goods Research and Engagement for Strategic Consumer Opportunities), which studies the profiles of consumers of fresh products. The first phase of the project has started in Spain, the UK, Germany and the US, and uses Big Data to learn in greater detail the preferences of consumers of fresh fruit at the time of purchase, and their consumption habits in the home.

The results will allow users to make integral business decisions, involving the different parties involved in the production process, from innovation and product development to the optimisation of the current offer and the varietal portfolio to future. AMC will work globally with retailers to promote the development of its categories. The range that covers the project includes citrus, grape and pomegranate, among other fruits.

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Visual 3.0 helps pinpoint best time to harvest

Visual 3.0 is the first platform developed with geolocation technology, connection and analysis of ‘big data’. It allows for planning, forecasting and monitoring the progress of harvesting while promoting food security, quality and productivity.

Deciding the right time to harvest remains a challenge for many producers, no matter how they collect and organise their field data.

Determining the optimal moment has long been a subjective process, in which one or more people need to draw on their own experience and data from lab tests, weather forecasts and previous seasons.

But thanks to technology from Spanish company Visualnacert, growers can now leave the guesswork behind and instead use an objective system that analyses, classifies and searches for patterns in large amounts of data.

In a press release, Visualnacert said its Visual 3.0 is the first platform developed with geolocation technology, connection and analysis of ‘big data’. It allows for planning, forecasting and monitoring the progress of harvesting while promoting food security, quality and productivity.

Growers can consult harvest maps based on data including that of microclimatic conditions, plantation age, productivity, markers of quality and maturity, residue analysis and crop forecasting.

The resulting benefits go well beyond the expected decrease in the cost of harvest to include an improvement in product quality and better work organisation, paving the way for ongoing success with produce sales and improved profitability thanks to decision-making based on concrete information.

The geolocation technology and intelligent data analysis allow users to achieve more with less – needing less resources, avoiding mistakes and cutting costs.

The Visual 3.0 software can be used on any device (e.g. PC, tablet, smartphone) and its data can be viewed in real time by different people.

For more information, visit http://visualnacert.com/en/