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Reflections on Fruit Logistica 2020

FRUIT LOGISTICA 2020, Sicilian stand

FRUIT LOGISTICA 2020, Sicilian stand

Stand of Sicilia at Fruit Logistica 2020 in Berlin, from the 5th to 7th of February in Berlin // Credit: Alexandra Sautois, Eurofresh Distribution


Despite fears over the coronavirus, Fruit Logistica 2020 still saw a large attendance. It was noticeable that Chinese booths were largely empty, with delegates unable to travel to the fair. Those of us who did make it were asked to place a cross in a box to confirm they had not returned from China in the past month and hand sanitiser was available throughout the fair. 

The slightly early conclusion of the fair (Friday at 4pm instead of 6pm) was perhaps logical given that many stands were already empty at lunchtime.

Italy was particularly well represented at this year’s event, setting a record of almost six hundred companies present in key pavilions. The Italian’s commitment to this fair was underlined by the attendance of agriculture minister, Teresa Bellanova – the first time this has happened. There is also a growing presence of emerging countries in the City Cube.

Fruit Logistica remains an unmissable event for the sector. As we return to our countries, most will already be making arrangements to book flights and hotels for the next edition of Fruit Logistica on 3-5 February 2021.

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Tomato Inspiration announces two keynote speakers

Tomato Inspiration is an important event for international tomato growers being held February 9 in Berlin. It enables prominent tomato companies to meet and inspire each other and raise the sector to an even higher level.

Hein Deprez (Greenyard Horticulture) and GertJan Meeuws (Here, There & Everywhere/Indoor Growing) will be the keynote speakers during the 4th Tomato Inspiration event.

They will be shedding light on current trends and the outlook from now to 2025.

This important event for international tomato growers will be held on February 9 this year in Berlin. The event enables prominent tomato companies to meet and inspire each other and raise the sector to an even higher level.

As it takes place during the week of Fruit Logistica, also in Berlin, a large number of representatives from the worldwide tomato business will be in attendance.

The Tomato Inspiration Event is an annual initiative of HortiBiz, organised with a growing number of partners from the horticultural business.

HortiBiz is proud to present Koppert Biological Systems, Oerlemans Plastics, Priva and Saint Gobain Cultilene as gold sponsors, Axia Vegetable Seeds, Enza Zaden, Monsanto, Svensson and Van Dijk Heating as silver sponsors and GreenTech as content sponsor.

Together they invite the top 100 tomato growers in the world to meet in Berlin at the PURO Skybar.

What will be the fourth edition of this key event will again welcome growers, speakers, partners and press.

This year’s keynote speakers Hein Deprez from Greenyard Horticulture and GertJan Meeuws from Here, There & Everywhere/Indoor Growing, will both try to inspire the attendees in their own way, guiding tomato growers in preparing for the future.

Tomato Inspiration Award

Another high light during the event, is the yearly presentation of the Tomato Inspiration Award.

This award goes to a tomato grower with outstanding performance at a specific level. In 2014 it went to Windset Farms from Canada in the field of marketing and sales, while in 2015, Duijvestijn Tomaten from the Netherlands won the award for being the best in crop and process technology.

Last year, during the third edition of the event, the Tomato Inspiration Award was presented to Sundrop Farms from Australia for its innovative and sustainable way of growing tomatoes under difficult conditions.

Also, the audience was asked to choose its favourite out of four nominees. Sundrop Farms was nominated together with APS Salads from the United Kingdom, Flandria brand from Belgium and Zeiler Gemüsevertrieb from Austria.

This year, attendees will once again choose which nominee has inspired them the most and wins the award.

Invitation only

Tomato Inspiration is an invitation only event.

Those who have received a personal invitation should register via as soon as possible because the PURO Skybar has limited capacity.

For more information, please check