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Peru is the guest country of honor at Asia Fruit Logistica ON 2020

Peru is the guest country of honor at Asia Fruit Logistica ON 2020
 Photos: Promperú                                                                                                                                                                                                                                                    

Asia is the third biggest market for the Peruvian agri-food export industry.

Grapes, cranberries, avocados and mandarins are the top fresh Peruvian products imported by Asia.

Lima, 17 November 2020. Peru will once again be the Official Partner Country at the virtual edition of the ‘Asia Fruit Logistica ON’ fresh food trade fair, considered to be the most important fair of its kind in Asia, which takes place from 18 to 20 November, according to PROMPERÚ, the Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ).

The Peruvian delegation’s challenge will be to reach both the retail industry and the final consumer, and to do so it will roll out a variety of promotional campaigns in conjunction with the sector’s brand names: ‘Super Foods Peru’, ‘Coffees from Peru’ and ‘Pisco, Spirit of Peru’, thus firmly positioning Peruvian products in consumers’ minds.

The planned activities will include showcooking sessions to promote Peruvian gastronomy along with its food sector, and demonstrations of pisco-based cocktails.

In addition, a strategic partnership will be closed between the Singapore firm KOL and the ‘Super Foods Peru’ brand to develop recipes that feature Peruvian foodstuffs, which will be promoted by influencers Fiona Loh and Jamie Yeo to give consumers a closer insight in to Peruvian products, to encourage them to try out new flavors and show them how to make exciting new dishes.

This campaign will be replicated with all the KOLs: Mr. Tao, Mr. Nhong, Mr. Fahsai Fitness Trainer, Mr. Phatsakorn, Dr. Aut, Mr. Prot, Mr. Boat and Mr. Mike in Thailand, and with KOLs Tan Chia Yong and Clarence Wong in Malaysia.

The Peruvian delegation taking part in Asia Fruit Logistica ON will comprise Agrícola Chapi (grapes, asparagus, avocados, pomegranates), POMICA (pomegranates), AGUALIMA (cranberries, tangerines, avocados and asparagus), ASGLOBALFRES (mangos, mandarins, grapes, avocados, ginger and cranberries) and VISON’S PERU (cranberries, avocados,snow peas, pomegranates, citrus fruits, and mangos), the same companies that meet all the phytosanitary regulations demanded by the Asian nations and boast extensive experience in fresh food markets.

Peru has been taking part in this Asian trade fair for the last ten years, which has enabled it to penetrate this market with a number of products, including grapes, cranberries, avocados, mandarins and pomegranates, among others.

The Peruvian delegation enjoys the support of PROMPERÚ’s trade offices in Asia which work to increase the demand for Peruvian produce by opening up new markets by means of establishing strategic partnerships, signing new export protocols, and implementing tactical promotional campaigns aimed at both retailers and end consumers.

FIGURES

Peru is currently one of the world’s top ten suppliers of fresh fruit and vegetables. Asia is the third biggest market for Peruvian agri-food exports, accounting for 9% of the agri-food industry.

In recent years, products including cranberries, mangos, asparagus, citrus fruits and avocados have achieved phytosanitary certification in countries such as South Korea, China and Japan, leading to a greater demand for fresh produce from Peru in the Asian market. Between January and September this year, imports of fresh fruit and vegetables increased by 22% compared to 2019.

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Official launch of Asia Fruit Logistica ON

Asia Fruit Logistica ON and Asiafruit Congress ON were launched digitally on 30th September. The event, streamed worldwide, presented exciting new elements of each online event to be held on 18–20 November 2020. Asia Fruit Logistica ON will feature a new platform to facilitate business matching, create new connections, organise formal business meetings and allow users to discuss deals, and plan for the season ahead. Asiafruit Congress ON will focus on the impact of the Covid-19 crisis on the market in Asia and look forward to the new business opportunities across the region in 2021, were also shared.

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Asia Fruit Logistica switches ON

Asia Fruit Logistica switches ON
© ASIA FRUIT LOGISTICA

 

Asia’s premier fresh fruit and vegetable trade show Asia Fruit Logistica will take place online in November 2020 and feature a new digital platform. Will Wollbold, commercial director of Asia Fruit Logistica, said: “Asia Fruit Logistica ON has arisen out of the of Covid-19 challenge. Especially after the past months, you will know that there’s a solution for every problem in business, and Asia Fruit Logistica ON is our solution for you to achieve your business goals in Asia. It has become clear now that we can’t host our physical event in Singapore in November, so we’re working hard with a specialist software company based in Asia to develop Asia Fruit Logistica ON as a digital alternative.”

Andrew Phua, executive director of exhibitions and conferences at Singapore Tourism Board, said: “Asia Fruit Logistica continues to be a valued partner for Singapore, and we are proud they have teamed up with a leading Singapore tech company to build their digital event. This demonstrates the full range of innovative solutions that Singapore has to offer to the MICE industry, as we reimagine what safe and high-quality business events could look like.”

Asia is the world’s fastest growing market for fresh fruits and vegetables and crucial to the growth of the fresh produce business around the world. Asia Fruit Logistica has helped promote this growth in Asia as the primary meeting point for global suppliers and buyers from across Asia for more than ten years.