Citrus production and consumption often involves a great deal of waste and environmental damage, but this may soon be a thing of the past! Spanish second-tier cooperative Anecoop has joined a European project Pro-Enrich to find new uses for citrus waste. The Pro-Enrich initiative aims to create a new business model for extracting high-value components from citrus residues, as well as from waste of tomatoes, olives and rapeseed. This will involve developing a flexible biorefinery process for citrus waste that will help fulfil the growing global demand for alternative sources of protein and phenolic product streams.
Anecoop is the largest generator of biomass residues from citrus and is joined in the project by another Spanish company, citrus refinery Natac Biotech. The project is funded by the Bio-Biobased Industries Joint Undertaking (BBI JU) within the framework of the European Union’s Horizon 2020 research and innovation programme.
Spanish 2nd tier cooperative Anecoop has opened its Bouquet watermelon campaign in Almería and launched a dedicated virtual area on its website Bouquet.es to present the fruit, given this year’s exceptional circumstances make a face-to-face presentations impossible. The campaign is based on production, research, quality and marketing to support the countryside and its farmers, in accordance with the motto: “Bringing life to the countryside”.
The Bouquet watermelon was the first seedless watermelon on the market and today, 28 years later, Anecoop continues to be the first Spanish operator of watermelons in the European market. With this product category (100% cultivated in Spain), Anecoop continues its uncompromising defence of the countryside and agriculture.
President of Anecoop, Alejandro Monzón, said: “Bouquet watermelons constitute a cultivation programme with an important social value, with a production calendar that covers six different provinces that allows numerous farmers and their families to continue agricultural activity all year.” In addition to quality and flavour, “the current consumer demands reasons for choosing us.” For this reason, “we want to communicate to society that, by choosing our Bouquet watermelons, you are helping to give life to the countryside, rather than abandoning it, and fighting against the emptying of Spain.”
General manager of Anecoop, Joan Mir, said: “The coronavirus crisis and its consequences have put the national agricultural sector to the test, but we have continued to guarantee the supply of basic food to the population despite all the obstacles that this exceptional situation has brought.”
In 2019, Anecoop sold a record 136,500 tons of watermelon, 11% more than in the previous year, confirming the cooperative as the leading operator of this product in Europe. The forecast for the recently started campaign is 150,000 tons.
Anecoop shows solidarity amid pandemic: the company will donate 7.5 tonnes of fruit to those most affected by the crisis.
Spanish second-tier cooperative Anecoop has donated 7.5 million tons of fruit to the field hospital set up in IFEMA Madrid to care for those affected by Covid-19, as well as several other charitable institutions caring for disadvantaged people. Managing director Joan Mir said the company wanted to send a message of encouragement to those caught up in the pandemic. “With this shipment we want to show everyone that the agri-food sector is doubling down during these difficult days to ensure that society continues to be fed, especially the people most affected by this crisis such as the sick, health personnel and other vulnerable social groups.”
© Alexandra Sautois, Eurofresh Distribution
After forty years working to achieve greater profitability for fruit, vegetables and wine, Anecoop is celebrating its anniversary with its partners in every province of Spain where Anecoop has a commercial office: Valencia, Murcia, Almería and Sevilla.
They certainly have reasons to celebrate – it is the top fruit and vegetable company in the Mediterranean, the top citrus exporter and second seller in the world, as well as the top operator for watermelons and persimmons in Europe. Its brands are present in major sales outlets in over 70 countries worldwide.
This season, Anecoop will sell about 120,000 tons of watermelons, with 40,000 of them from Almería.
It is worth remembering that in 1992 it successfully launched Bouquet in Europe, the first seedless watermelon, in one of the most remarkable achievements in Spanish horticultural experimentation.
During the 2016 campaign for Bouquet Watermelons, there will be promotional activities in France, the Czech Republic, Spain (Canary Islands) and, for the first time, in Poland and Belarus, in order to increase brand awareness. These will be specific activities on television and in the social networks, as well as tastings at events involving sports, culture and children. In Poland, the promotional activities will be carried out in various places in the Warsaw market. The total investment for this campaign comes to €500,000.
This article appeared in edition 143 (May/June 2016) of Eurofresh Distribution magazine. Read more from that issue here: www.eurofresh-distribution.com/magazine/143-2016-mayjune