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AgroFresh Announces that Vertically Integrated Global Produce Leader Camposol will Adopt VitaFresh™ Botanicals Coatings to Preserve Avocado Freshness 

AgroFresh Announces that Vertically Integrated Global Produce Leader Camposol will Adopt VitaFresh™ Botanicals Coatings to Preserve Avocado Freshness 

The relationship between global leaders will help reduce food loss and waste and provide fresher, longer lasting avocados to consumers

Philadelphia – March 16, 2021 – AgroFresh Solutions, Inc., a global leader in produce freshness solutions, today announced that Peruvian produce leader Camposol has decided to adopt the company’s VitaFresh™ Botanicals plant-based, edible coatings to increase the shelf life of ripened avocados commercialized in Europe, the United States and China. 

VitaFresh Botanicals is a proprietary, plant-based portfolio of solutions for a wide variety of crops including avocados, citrus and mangos. Its coating range utilize “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain.

Camposol, a leading vertically integrated global produce grower, exporter and marketer, will utilize AgroFresh’s VitaFresh Botanicals to help expand and grow their business with European, American and Chinese retailers, taking a consumer-marketing end-user perspective. Camposol’s ripenend avocados coated with VitaFresh Botanicals gives retailers a much stronger opportunity to market the best quality produce and increase consumer satisfaction, while reducing food waste and increasing profit potential. By using the VitaFresh Botanicals coatings, Camposol’s ripened avocados will have an added two to four days of extended shelf life after arriving at retail locations (versus uncoated avocados), which will help to reduce retail food waste and potentially generate up to 200% retailer ROI.

“This new strategic relationship represents another step forward in AgroFresh’s decades-long commitment to providing innovative solutions to help our customers extend produce shelf life, and deliver superior eating experiences to consumers,” said AgroFresh CEO Jordi Ferre. “It also represents a major step in our diversification efforts. By using AgroFresh’s VitaFresh Botanicals coatings, Camposol can extend the shelf life of its ripened avocados, improve produce quality throughout their supply chain, and enable retailers to sell more great tasting, ready-to-buy and ready-to-eat avocados,” said Ferre.

“After evaluating multiple options on the market and conducting extensive trials, we chose AgroFresh and VitaFresh Botanicals because of their ability to achieve the technical performance and efficacy that we needed,” said José Antonio Gómez Bazán – Managing Director, Camposol International. “What’s more, as a global company, AgroFresh can support our global expansion and offer the post-harvest expertise and in-depth technical and R&D support that we need to attain our business objectives.”

For easy application of the coatings, Camposol will install AgroFresh’s Control-Tec™ Applicator equipment in their European and U.S. facilities, with plans to add equipment in China. VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards. 

AgroFresh’s vision is to be the guardian of the world’s fresh produce, and the company is proud to be a member of GLOBALG.A.P., an organization that promotes safe, responsible, and transparent farming for a sustainable future. With VitaFresh Botanicals, AgroFresh offers “Natural-Powered Life Extension for Fruit,” creating new opportunities for retailers and helping to influence consumers’ enjoyment of fresh, tasty produce.

About AgroFresh 

AgroFresh (Nasdaq: AGFS) is an AgTech innovator and global leader with a mission to prevent food loss/waste and conserve the planet’s resources by providing a range of science-based solutions, data-driven digital technologies and high-touch customer services. AgroFresh supports growers, packers and retailers with solutions across the food supply chain to enhance the quality and extend the shelf life of fresh produce. The AgroFresh organization has 40 years of post-harvest experience across a broad range of crops, including revolutionizing the apple industry with the SmartFresh™ Quality System for more than 20 years. This is powered by a comprehensive portfolio that includes plant-based coatings, equipment and proprietary solutions that help improve the freshness supply chain from harvest to the home. Visit agrofresh.com to learn more.

About Camposol

Camposol, the leading agro-industrial company in Peru, is a multinational produce grower and marketer that provides families around the world with fresh and healthy food. The innovative company is involved in the harvest, processing and marketing of high quality agricultural products such as avocados, blueberries, grapes, mangoes and mandarins, among others. Camposol has customers in more than 40 countries and trusting relationships with the main supermarkets worldwide; operations in Peru, Colombia, Uruguay, Chile and Mexico; and commercial offices in the United States, Europe, and Asia. Camposol is a vertically integrated company that is committed to supporting sustainable development through social and environmental responsibility policies and projects. Visit  www.camposol.com.pe to learn more.

 

 

 

 

 

 

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AgroFresh Announces Launch of Plant-Based Coatings Under VitaFresh™ Botanicals Brand: For Fresh Produce Protection, Shelf LIfe Extension and Food Loss/Waste Reduction

AgroFresh Announces Launch of Plant-Based Coatings Under VitaFresh™ Botanicals Brand: For Fresh Produce Protection, Shelf LIfe Extension and Food Loss/Waste Reduction
PRESS RELEASE

The edible coatings will be available worldwide to help extend produce freshness from harvest to the kitchen counter, creating a more sustainable supply chain 

Philadelphia – February 23, 2021 – AgroFresh Solutions, Inc., a global leader in produce freshness solutions, today announced the launch of plant-based, edible coatings for produce freshness under the VitaFresh™ Botanicals brand. This launch represents another step forward in AgroFresh’s decades-long commitment to providing the most innovative solutions to extend produce shelf life, reduce food loss/food waste and deliver superior eating experiences to consumers.

VitaFresh Botanicals is a proprietary, plant-based portfolio of solutions for a wide variety of crops from citrus to avocados to mangos. For coatings, the products utilize “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain. The solutions are completely turnkey and easy-to-apply as part of regular packinghouse operations. AgroFresh provides customers with all the necessary application equipment and expertise.   

VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards. Many products are packaged in reusable containers. Excellent crop coverage at low application rates offers better cost efficiencies to operators, and gives retailers a much stronger opportunity to market the best quality produce using consumer-friendly claims, while reducing food waste, increasing profit potential and adding the capability to reduce the amount of plastic packaging needed for the produce.   

“AgroFresh has a long history of innovation and a well-earned reputation as a trusted leader in all science and application aspects of produce freshness. VitaFresh Botanicals is an important next step for our customers, providing true edible coatings and technical performance adapted to each crop’s unique physiology, in a flexible and operator-friendly format,” said AgroFresh CEO Jordi Ferre. “We’re proud to provide innovative and effective AgTech solutions to the industry, and are excited to bring this powerful new brand to market.” 

“Unlike coatings that require higher drying temperatures with 40% more energy usage, VitaFresh Botanicals products offer enhanced drying at lower temperatures,” said Ann Beaulieu, VP Research and Development & Regulatory at AgroFresh. “Our formulation stabilization process helps operators preserve produce, maintain freshness throughout the supply chain, and ship longer distances, generating cost-efficiencies and helping growers and packers sell more produce worldwide. Further, because VitaFresh Botanicals are edible coatings, they can be used on crops where the skin is eaten, including in the European Union.”  

The AgroFresh organization has 40 years of fruit protection experience across numerous crops, powered by a deep post-harvest portfolio. VitaFresh Botanicals products have exceptional quality, thanks in part to the company’s ISO 9001 “quality management system” certification. AgroFresh adds differentiating value by offering a comprehensive coatings portfolio, one-to-one problem-solving guidance and diagnostics, a high-touch service model and a complete range of packinghouse equipment, all aimed at delivering the highest level of client confidence and trust in the industry.

AgroFresh’s vision is to be the guardian of the world’s fresh produce and the company is proud to be a member of GLOBALG.A.P., an organization that promotes safe, responsible, and transparent farming for a sustainable future. With VitaFresh Botanicals, AgroFresh offers “Natural-Powered Life Extension for Fruit,” creating new opportunities for retailers and helping to influence consumers’ enjoyment of fresh, tasty produce.

About AgroFresh 

AgroFresh (Nasdaq: AGFS) is a leading AgTech innovator and provider of science-based solutions, data-driven technologies and experience-backed services to enhance the quality and extend the shelf life of fresh produce. For more than 20 years, AgroFresh has been revolutionizing the apple industry and has launched new innovative solutions in a variety of fresh produce categories from bananas to cherries and citrus to pears. AgroFresh supports growers, packers and retailers by providing near- and post-harvest solutions across the industry to enhance crop values while conserving our planet’s resources and reducing global food waste. Visit agrofresh.com to learn more. 

 

 

 

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Innovation from AgroFresh reinvigorating an industry mainstay

The RipeLock™ Quality System delivers consistently high quality bananas to help drive sales.

Today’s produce market is often focused on newer, high-value categories, such as avocados and berries, as well as consumer convenience packaging. And while retailers are wise to keep up with consumer trends around these profitable products, it’s also critical not to lose focus on industry cornerstones such as bananas.

Innovation is happening in the banana industry as well. With bananas at the top of most supermarkets’ register rings, it pays to keep inventories and displays in exceptional form, according to AgroFresh Solutions, Inc., a global leader in food quality management.

“The banana category is the largest in retail produce, and serves as a driver for a retailer’s overall produce sales,” said André Vink, EMEA new business development manager for AgroFresh. “If the banana display looks appealing, customers tend to purchase more and feel confident in the quality and freshness of the other fruit in the store.”

New technology helps increase sales and reduces waste

Innovation from AgroFresh is revitalising the banana category — with technology proven to help sell bananas by giving them greater consumer appeal and a broader window of freshness.

The new RipeLock™ Quality System works with the banana’s natural ripening process to maintain optimal color significantly longer than conventional bananas. “RipeLock helps maintain bananas’ ideal visual and edible quality longer,” Vink said.

“This results in more appealing and marketable bananas, which, in turn, can generate higher revenue, improved operations and more repeat customers.”

A recent independent study with 160 consumers in the United Kingdom revealed how RipeLock positively affects banana taste and appearance, which are key factors in buying decisions. Seven out of 10 study participants preferred the quality of RipeLock bananas over regular, in-market bananas.

The study also demonstrated the ability of RipeLock to reduce retailer and in-home waste by maintaining fruit longer at the optimal color and flavor preferred by consumers.

Flexibility to manage fruit supply and labor costs

“The benefits of RipeLock go beyond simply enhancing and extending fruit quality,” Vink said. “It provides retailers and ripeners with the flexibility to manage their fruit supply and labor costs without changing standard handling practices.”

RipeLock is a patented system that offers flexibility and consistency to distributors, ripeners, retailers and consumers to handle and purchase bananas at their preferred ripeness stages.

Additionally, the RipeLock MAP bag maintains ideal humidity levels to extend banana green life while limiting the risk of rots and molds. It also prevents fruit dehydration and reduces fruit weight loss during shipping.

Applied at the final stage of the ripening cycle, the RipeLock application works synergistically with the uniquely-designed MAP environment inside the bags, helping retailers deliver bananas with consistently higher color grades with lengthened shelf life. Application is efficient and requires no extra handling in the ripening process, such as restacking boxes or cutting of vacuum pack bags.

“With RipeLock, you’ll maintain banana quality during backroom storage and have the flexibility to hold fruit longer while maintaining optimal quality for sale,” Vink said. “And store displays will show consistent appeal with fresh-looking bananas, even over the weekend, without restocking and extra deliveries.”

With its initial success, the RipeLock Quality System has gained considerable exposure in European markets and is now available in most European countries, including Austria, Belgium, France, Italy, the Netherlands, Spain, Switzerland and the UK  — in addition to the US and Canada. 

This article was first published in edition 145 (Sep-Oct 2016) of Eurofresh Distribution magazine. Read more banana and other fresh produce news from that issue at: www.eurofresh-distribution.com/magazine/145-2016-sepoct.

 

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AgroFresh technologies improve fruit quality

Building on more than 15 years of experience in enhancing fruit freshness, quality and value, AgroFresh Solutions Inc. will soon offer its advanced technologies to countries in the Southern Hemisphere.

Building on more than 15 years of experience in enhancing fruit freshness, quality and value, AgroFresh Solutions Inc. will soon offer its advanced technologies to countries in the Southern Hemisphere.

AgroFresh technologies use proprietary formulations to prevent ethylene recognition, slowing the natural ripening process and maximizing quality of apples, pears and other fruit varieties. The Harvista™ pre-harvest technology helps growers proactively manage fruit maturation to extend the harvest window and deliver the highest quality fruit.

Harvista controls fruit drop, keeping fruit on the tree longer to optimise color and yield. It also slows starch conversion and acid loss for optimal fruit firmness and flavour, and delays or minimises watercore.

The SmartFresh™ post-harvest technology controls the ripening process during storage, packing and shipping. It maintains just-picked quality and reduces storage disorders such as superficial scald, core flush and internal browning.

With a complete quality management program from AgroFresh — Harvista pre-harvest and SmartFresh post-harvest — producers can achieve the highest possible fruit value.

Harvista is now available to fruit growers in Argentina and SmartFresh is available in Argentina, Brazil, Chile and Peru. AgroFresh operates service and research facilities in Curicó, Chile; São Paulo, Brazil; and Vacaria, Brazil.

This article appeared on page 14 of issue 142 (March/April 2016) of Eurofresh Distribution magazine. Read that edition online here.