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Stone Fruit Attraction will be held on 19th October

Following the event’s highly successful previous editions, we are pleased to announce that Stone Fruit Attraction is back in 2017 with the III International Stone Fruit Congress and will be held on 19th October within Madrid’s Fruit Attraction fair.

Following the event’s highly successful previous editions, we are pleased to announce that Stone Fruit Attraction is back in 2017 with the III International Stone Fruit Congress and will be held on 19th October within Madrid’s Fruit Attraction fair.
Once again we will be bringing together professionals from across the stone fruit sector, who will have the opportunity to share their views with one another on the present and future state of international markets. 
The 2015 edition of the congress saw the gathering of a multitude of global professionals from a whole host of different fields, such as experts in research and new varieties, producers and exporters, and distribution chains. On 19th October, Stone Fruit Attraction will once again represent the perfect place to establish new contacts while strengthening old ones. Don’t miss it! 
It is our pleasure to invite you to this event.

The Congress will take place on 19th October 2017 from 10am to 2pm at the Salon Fruit Forum in Hall 5 of the IFEMA (Madrid).

For further information:

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Another Innovative Year for United Fresh

Another Innovative Year for United Fresh

The West Hall of McCormick Place in Chicago this past June was the innovation epicenter for the entire fresh supply chain. For two days, 7,500 attendees and 700 exhibitors participated in the four co-located shows: Global Cold Chain Expo, the International Floriculture Expo, and the new United FreshTEC and United FreshMKT Expos.

United’s two expos offered attendees and exhibitors a more personalized experience than years past. United FreshMKT Expo, the fastest growing segment of the annual United Fresh event, unveiled the new Organic Showcase – where more than 50 organic products were on display – providing buyers with the unique opportunity to explore everything organic in one location on the show floor, maximizing their time for discovery.

Attendees voted for the United Fresh Innovation Award Winners – an annual favorite of the trade show. Out of 46 finalists across five categories, the 2017 Produce Innovation Awards Winners are:

  • Best New Food Safety Solution: Nature’s Frequencies – Food Freshness Card

  • Best New Fruit Product: Crunch Pak – Crunch Pak Apple Rings

  • Best New Packaging: Dole Food Company – Dole GO Berries!™

  • Best New Packing/Processing Equipment: Full Harvest – Full Harvest

  • Best New Vegetable Product: Veggie Noodle Co. Veggie Spirals – Veggie Noodle Co. Veggiccine

Growing from the equipment side of the trade show floor to a true tech expo focused on innovations in fresh foods technology from field harvesting to packing, packaging, processing, and refrigerated delivery to customers worldwide, United FreshTEC Expo boasted new equipment and solutions for automation, engineering, supply chain management, food safety and more.

The FutureTEC Zone was a popular attraction at the FreshTEC Expo, with more than 40 start-up companies ready to solve business challenges with their innovative solutions. Attendees found the answers to their food safety questions, including solutions to help businesses comply with FSMA and advance their food safety operations, at the Food Safety Pavilion. In addition, the University Research Poster Session featured cutting-edge research on food safety and quality aspects of fresh and fresh-cut produce, from an international range of researchers and research organizations.

The FreshMKT and FreshTEC Learning Centers were once again anchors on the show floor, giving attendees an opportunity to hear from the experts on a variety of topics in 45-minute education presentations.

Attendees and exhibitors also participated in the newest feature of the United Fresh event: the FreshMKT and FreshTEC X-Changes. During the X-Change Sessions, industry professionals who share common interests connected and participated in group discussions, exchanging perspectives on key industry issues and topics. The FreshMKT X-Change covered topics such as organics, branding, merchandising, and innovative product development. At the FreshTEC X-Change, topics included food safety, sanitation, product development, packaging, and supply chain management.

Taking place the day before the expos opened, the United FreshMKT and United FreshTEC Conferences – another new feature of this year’s event – included five hours of general session presentations from industry experts.


The FreshMKT Conference attracted produce and fresh foods buyers, executives and trading partners across all retail and foodservice channels looking to jump start their business models and programs with innovative ideas, concepts and lessons from the future. The conference kicked off with a keynote from Ready Pac Foods’ CEO Tony Sarsam. Topics for the conference included today’s consumer trends; how innovative companies are shaping food culture; and how retail and foodservice executives can identify growth opportunities, as well a consumer panel. Speakers for the FreshMKT Conference included representatives from Google, Ibotta, Food Network, Good Housekeeping, Morning News Beat, and more.

During a break in the conference, attendees had the opportunity to network while enjoying featured fresh grab-and-go snacks from some of the industry’s most innovative companies at the Fresh Convenience Snack Break.

At the conclusion of the first FreshMKT Conference, Roger Pepperl, Marketing Director for Stemilt Growers, was presented with the FreshMKT Achievement Award for his significant innovations in the marketing and merchandising of fresh produce.

The FreshTEC Conference featured expert discussions focused on pre- and post-harvest automation; food safety in packing and processing operations; and an intense look at controlled growing environments. Taylor Farms’ CEO Bruce Taylor was the keynote speaker for the FreshTEC Conference, which also featured speakers from Compac, Yamaha Motor Ventures, Soft Robotics, Neogen Corporation, and more.

During a break in the conference, top universities from across the country shared their cutting-edge data, concepts and robotics, as well as their innovative projects in ag technology at the FreshTEC University Showcase. Attendees were able to follow-up with these companies at their exhibits on the trade show floor.

The FreshTEC Conference concluded with the presentation of the FreshTEC Achievement Award to Peter Quiring, Owner & CEO of NatureFreshTM Farms, whose leadership has helped advance the fresh produce industry through innovation in greenhouse technologies.

Other highlights from United Fresh 2017 include:

  • The Opening Party provided attendees from both United Fresh and Global Cold Chain Expo with a gorgeous backdrop for networking at the Shedd Aquarium.
  • New this year, the Joint Opening General Session was open to attendees of all four trade shows: United FreshTEC, United FreshMKT, Global Cold Chain Expo, and the International Floriculture Expo. The keynote speaker, Doug Rauch, co-CEO of Conscious Capitalism, left attendees feeling inspired and ready to make connections with produce innovators on the trade show floor.
  • Hundreds gathered to honor United Fresh’s retiring Vice President of Nutrition and Health, Lorelei DiSogra, Ed.D. during the Reception Honoring Women in Produce. The reception was co-located with the Produce Forum for School Success, which brought the fifty top school foodservice directors together in Chicago to explore fresh options and solutions for feeding our nation’s children.
  • United Fresh 2017 came to a close with the Retail-Foodservice Celebrations Dinner, where the industry gathered to honor those on the front lines of produce.

See the latest in produce innovation for yourself next year at United Fresh 2018! The event is back in Chicago, June 25-27.

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At Macfrut the spotlight is on strawberries

The symbol of rebirth of the Italian fresh produce industry and representative fruit of spring will be the star of the "Strawberry Days"

The symbol of rebirth of the Italian fresh produce industry and representative fruit of spring will be the star of the “Strawberry Days”, a series of initiatives to be held from 7 to 13 May in holiday resorts in the Romagna Riviera in conjunction with the international fruit and vegetable trade fair

With 150,000 tonnes produced every year, strawberries have become the symbol of rebirth of the Italian fruit and vegetable industry, of the Romagna region and of its agricultural tradition, as well as the fruit that represents the hospitality of Romagna’s tourist resorts. This is why Macfrut, which this year will be held in the spring from 10 to 12 May in Rimini, in conjunction with the start of the tourist season, has dedicated a special initiative to this fruit called “Strawberry Days”: a fringe event including initiatives, tasting sessions, exhibitions, promotions and a music contest dedicated to strawberries, to be held between Cesena and Rimini from 7 to 13 May. The whole initiative will be accompanied by music, with two tribute evenings to celebrate the 50th anniversary of the legendary Beatles song Strawberry Fields Forever, during which the best Italian Beatles Bands will perform, with themed merchandising, vinyl records and vintage items.
In Italy, strawberry production is concentrated in specific regions such as Basilicata, Campania, Emilia-Romagna, Veneto and Piedmont. With its unique geographical characteristics, Italy can now produce strawberries in several months of the year – grown in Sicily and in other areas in the south of Italy starting from January – up to full production in May. In Emilia-Romagna, but not only, strawberries are grown using integrated production techniques, with low environmental impact and always more frequently with organic farming. Basilicata, the main strawberry-growing region in Italy, will be the Partner Region of Macfrut 2017 and, for the occasion, will organise a tour that will offer participants the opportunity to visit some of the most dynamic fruit and vegetable producers in the Metapontino area, as well as Matera, the European Capital of Culture 2019. 

“Strawberry Days is the result of a team effort, created in a short time by bringing together public and private parties, merging agricultural and tourism aspects”, says Renzo Piraccini, President of Cesena Fiera. “We have chosen strawberries for several reasons: it is the symbolic fruit of the 2017 edition of Macfrut and, in 2020, Rimini will host a major international strawberry symposium that is expected to attract 1,000 researchers from all over the world. Strawberries also symbolise the revival of fruit and vegetables, previously in decline but now intensively produced by investing in high quality”.  
The “Strawberry Days” initiative has been created with the aim to combine tourism, territory and agriculture with entertainment, vacation and well-being, and strawberries, which more than any other fruit recall an image of freshness and of spring awakening, are the ideal ingredients to create this bond. Exhibitions, events, tasting sessions and promotions in more than 100 major retail outlets will be organised in many tourist resorts in Romagna. The whole initiative will also be filled with music, with various tributes to the Beatles, the historic English band that, 50 years ago, issued the legendary song “Strawberry Fields Forever”, which will serve as the soundtrack to the event.
“Promoting a territory is worthwhile if done in an integrated manner and connecting different sectors: tourism, food and wine, agriculture,” says Simona Caselli, Councillor for Agriculture of the Emilia-Romagna Regional Administration. “Macfrut is not only a trade fair, but also a platform for promoting healthy lifestyles. Strawberry Days goes in this direction, especially in a tourism-friendly city like Rimini. There is a growing interest in fruit and vegetables, also thanks to the great attention to healthy eating: now is the ideal time to promote the sector. Our producers have invested in quality and are focusing on internationalisation: the results are there for all to see.” 
Our hope is that the Strawberry Days initiative will contribute to promoting this wholesome fruit with excellent organoleptic qualities, as well as the land that produces it. Strawberry Days is created by Macfrut in collaboration with the Emilia-Romagna Regional Administration, APT Servizi Emilia Romagna, under the patronage of the Municipalities of Cesena and Rimini and with the participation of seven sponsor companies: Almaverde Bio, Bestack, CPR System, Infia, Coop Sole, Solarelli and Valfrutta.

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