Overall, take-home grocery sales rose by 6.5 per cent over the same period, down from 10.4 per cent last month.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “The latest slowdown in price rises is the second-sharpest monthly fall since we started monitoring grocery inflation in this way back in 2008. Prices are still up year on year across every supermarket shelf, but consumers will have been relieved to see the cost of some staple goods starting to edge down compared with earlier in 2023.”
Sales of own-label goods rose 9.7 per cent in the latest four-week period, while branded products rose by 6.4 per cent.
Aldi was the fastest-growing retailer for the fourth month in a row, with sales increasing by 21.2 per cent versus 2022. The discounter now has a market share of 10.2 per cent, a rise of 1.1 percentage points year on year. Lidl’s sales rose by 19.8 per cent and the retailer now holds 7.7 per cent of the market.